Marco Marketing Environment Analysis

In: Business and Management

Submitted By honfoong
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Marco Marketing Environment Analysis
There are government regulations and legal issues in political factors. This aspect is important because the stability of political in Finland could affect the whole industry. Finland is one of members of World Trade Organization (WTO), where the country offers large free markets. These large free markets operate without taxation in import as the transactions are based on negotiation and agreement. With this, it will be a great opportunity for Oldtown White Coffee to expand their business in Finland’s market and make a profit out of it.
Economic factors affect the purchasing power of consumers and the firm’s cost of capital. The Gross Domestic Product (GDP) in Finland contracted at an annual rate of 0.40 percent in the last reported quarter. Based on statistic, from 1975 until 2010, Finland's average quarterly GDP Growth was 0.56 percent reaching an historical high of 5.00 percent in September of 1980 and a record low of -5.30 percent in March of 2009. Wages and salaries of worker in Finland increase 5.5% of national income from year 2005 until 2009. Finland has continues to attract foreign investment due to its economic success. With the strong economic status, Finland is surely suitable country for Oldtown White Coffee to expand their business.
Social factors are very important because they can easily affect the consumer needs and the size of the potential markets. One of the social factors is the cultural aspects of the external macro environment. Finland ranked among the biggest coffee-consuming countries in the world. In Finland there are roughly 5.4 million populations, and their top priority in life is improving their life quality. They would want the best for them, from a simple cup of coffee to many others bigger things. Due to this, Fins are very innovative. They will keep on innovating and…...

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