Marketing Design and Innovation

In: Business and Management

Submitted By mbilal1984
Words 3937
Pages 16
Marketing, Strategy and Enterprise

Marketing Design and Innovation
Customer Name

Marketing, Strategy and Enterprise

Marketing Design and Innovation
Customer Name

Contents Acknowledgement: 3 Reflective Essay 4 The Apple IPhone line 5 The Introduction of the IOS Operating System 6 The IPhone 1 matches up to expectations 7 The Marketing Genius of IPhone 1 7 The Benefits of the IPhone series and how the customers take advantage from them: 8 The Uniqueness of the Apple IPhone Line 10 The Brand Appeal of Apple IPhone Series 11 Conclusion: 13 Bibliography 14


I would like to start this document by thanking all my instructors who played a vital role in ensuring that I had the necessary knowledge to attempt this assignment successfully. I would also like to thank my fellow students who not only supported me morally throughout the course of this assignment but also took on the duty of completing the proof reading process of this assignment and pointing out small typing errors and general grammatical deficiencies.
I would also like to thank my parents who supported me entirely in the course of this assignment.

Reflective Essay

The company that I have chosen for this assignment is Apple. Apple is one of the largest technological giants of the world with products ranging from LED televisions to Smart Phones. In this particular assignment, we will be focusing on the Smart Phone line of Apple.
Apple is embroiled in a technological battle with Apple, Nokia, HTC, Sony and other famous Mobile Phone manufacturers for the dominance of the market. This means that the company invests millions of dollars into the research and development of new products so that they can out-think their competitors and capture the market.
I have chosen this particular company because they are a very popular company with a huge…...

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