Marketing Innovations

In: Business and Management

Submitted By CocaCola
Words 285
Pages 2
Assignment #3

List five innovations. Label each innovation as continuous, dynamically continuous, or discontinuous. Defend your selection of type of innovation. Do not used the same examples as used in the text.

McDonald's Snack Wrap:
This is an example of a continuous innovation. The ingredients and taste might be slightly different from typical wraps( e.g wraps from Taco Bell) but we still eat the wrap in the same manner that we would eat any other wrap. It's a modification of an existing product.

Venus Water Shaving Razors:
This is another example of a continuous innovation. In the past we would need to use shaving cream/gel before shaving, but with the new shaver, all you have to do is dip the blades in water and it'll work like a shaving cream/gel. It's a modification and improvement of an existing product.

Bella and Birch Textured Paints:
These can be applied like a wallpaper without the use of glue. It's a dynamically continuous innovation as it can exert a degree of influence on usage and behavior patterns. This doesn’t really change the demeanor/behavior of the applicator.

Norplant Contraceptive:
This is an example of a discontinuous innovation as this innovation required significant changes in behavior of significant importance to the individual. This kind of contraceptive is made of six small silicone capsules and becomes implanted in the upper arm of the female and stays effective for five years This requires the female to completely step away from the need of use of condoms.

Sunkist Tuna in Patches
This is an example of a continuous innovation because the new product is a modification of Sunkist's existing canned tuna. Behavior patterns would still be the…...

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