Marketing Mix (4 P’s) Analysis and Competitors Evaluation: Pran Rfl Group”

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American International University Bangladesh (AIUB) Summer Semester, 2012 Principle of Marketing
Section: A

A Group Report On “Marketing Mix (4 P’s) Analysis and Competitors
Evaluation: Pran RFL Group” Submitted to
Mr. Stanley S. Rodrick
Lecturer, Faculty of Business Administration
Department of Marketing

Submitted by: Zabir Md Abdullah (08-12484-3) Rased Abdur (09-14501-2) Anoy Md. Shakib Ahamed (09-14497-2)

Acknowledgement

All praises to the Almighty Allah, who has bestowed his kindness upon us by giving us the opportunity, time, courage, strength and patience to carry out and complete the report properly.

We are very much thankful to our honorable course instructor, Mr. Stanley S. Rodrick
Madam for his valuable and intellectual guidance to prepare this report

We are very much grateful to our group member zabir for giving us his ideas which is very much helpful to us.

Then we must thank all of our respondents for cooperating with us by giving information of all the questions about the topic. Without their help it was not possible to complete this report.

Finally we must not lose opportunity of expressing our sincere appreciation to some of our friends, Shams and Rashed who shared and inspired us all the time.

Company Overview

* Background—

“Poverty and hunger are curses”- mission of PRAN-RFL group. So their aim is “to generate employment and earn dignity and self respect for our competitors” through profitable enterprises.
For the achievement of this mission and aim the most recognized…...

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