Master of Science

In: Business and Management

Submitted By bobbieb
Words 2144
Pages 9
Marketing manager
Als marketing manager ben je altijd op zoek naar nieuwe manieren om behoeftes van klanten te bevredigen en producten aan de man te brengen. Je adviseert over nieuwe markten en producten aan de directie. Je zorgt voor een slimme en effectieve reclamecampagne en andere manieren om een product gewild te maken. Je werkt in een commercieel bedrijf met consumentenproducten of producten voor andere bedrijven. Soms zijn de taken van de marketing manager en die van de communicatiemanager gecombineerd en ben je bijvoorbeeld hoofd marketing en communicatie. Ook een combinatie met sales management is niet ongebruikelijk.
Wat doet een marketing manager?
1. Blijft op de hoogte van ontwikkelingen in de markt
Als marketing manager ben je eigenlijk continu bezig met het bedenken van wat klanten van de producten, het merk en bedrijf vinden en wat ze eventueel nog meer willen. Veel gegevens over de klant zijn binnen het bedrijf zelf al bekend. Bijvoorbeeld klant- en aankoopgegevens, registraties van klachten en eventueel suggesties van de klant. Deze worden door de verkopers in een database gezet.
Als het gaat om gegevens over de markt, schakel je meestal een andere partij in, zoals een marktonderzoekbureau. Nadat de opdracht duidelijk geformuleerd is, gaan zij voor jou aan de slag.
Bij nieuwe producten kies je voor een diepgaand kwalitatief onderzoek. Het marketingbureau laat bijvoorbeeld een groep mensen kennismaken met een product. Vervolgens vragen onderzoekers hen de oren van het hoofd over wat ze ervan vinden, welke associaties (verbanden met ander producten) ze erbij hebben en of ze het zouden kopen. Bij het bepalen van welke vragen er worden gesteld, heb jij een stevige vinger in de pap als opdrachtgever. Natuurlijk krijg je een rapport met de antwoorden op je vragen. Als je meer wilt weten van een grote groep mensen kies je voor een kwantitatief…...

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