Measuring Gmcr

In: Business and Management

Submitted By yyyr23
Words 1863
Pages 8
Leveraged Sellouts, LLC.

LEVERAGED

Building on Immense Growth: Betting on Quality, Convenience, and Choice

SELLOUT

S

Presentation to GMCR Board of Directors
April 19, 2012

Executive Summary: Betting on Quality, Convenience, and Choice
Takeaway: GMCR has bet on a growing trend in speciality coffee by investing in creating value through quality, convenience, and choice for coffee drinkers. However, these investments rely on patent acquisitions, which have a short-lived contribution to ROIC, and customer relationships, one of which is brewing trouble.

Page Section 3

Coffee Market Competitors

• •

Specialty, Brew-at-Home coffee Wakes U.S. coffee economy GMCR Competes most directly with Nestle and Mars by selling both coffee AND brewers Reinvestment and Acquisitions secure Competitive Advantage and enable profit growth Market position Built on Relationships, although Customers pose notable Risks Inventory management Concerns: Revenue & margins growing, but Inventory Outpacing Sales New Invested Capital has Dual Effect on ROIC Address Immediate Threats to Patents and Relationships
2

4

5 Competitive Advantage



6

Partners



7

Inventory Management



8

ROIC
Immediate Imperatives

• •

9

Perking Up: Specialty Coffee Wakes U.S. Coffee Economy
Takeaway: “Premium-ization” and rising disposable incomes drive 4.7% annualized demand growth, much of it led by popularity of speciality coffee and growing awareness of high-quality single-serve systems.

US Coffee Market Trends Evolving Consumer Preferences
Conventional Coffee % of coffee drinkers in US: Cups per day: Average price: $1.45 +

1

Conventional Coffee Sees Trouble Brewing…
“The number of consumers who drank coffee [in 2009] declined from 84 percent to 77 percent. Per capita consumption declined from 3.5 cups to 3.2 cups. So fewer people…...

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