Mhm 525

In: Business and Management

Submitted By steveramlogan
Words 884
Pages 4
Market segmentation is a useful business tool to identity new and expanded ways to

improve services and enhance revenues. These tool identities unique subsets of the population to

target for specialized services and marketing initiatives.

Market Segmentation of Healthcare Organization

At Sentara the market is segmented into three major categories: demographic

characteristics, disease categories, and geographic location. The main focus is on demographic

segmentation which is aimed at targeting services for certain socioeconomic characteristics such

as gender, age, or cultural/ethnic background (Anniston, 2012).

Target Marketing

Woman’s Health
This facility has implemented several initiatives over the last decade which forms their

strategies that target women. There is a lack of focused care for women in the Hampton Roads

region and Sentara has put itself into a position to market and fill this deficiency. It has become

increasingly relevant to the marketing team at this facility because capturing the female patient

also means influencing the vast majority of health care decisions made for families and women

use health services more frequently than men (Anniston, 2012).

Most women are dissatisfied with how they receive care, which is often in settings that

does not support the unique aspects of care for women (Milliken, 2011). Significant opportunity

exists to develop services targeting women, and even to certain age specific groups within this

population making meaningful distinction in the marketplace, improving quality of care, and

increasing patient satisfaction. These opportunities can range from focused niche service

development to comprehensive approaches that incorporate a wide range of programs.

Geriatric Patients Sentara Norfolk General Hospital has also recognizing the…...

Similar Documents

Mhm 501 Management and Organizational Behaviors

...Touro University International MHM 501 Management and Organizational Behaviors Module 01 Case Assignment Dr. Mihaela Tanasescu 21 April 2008 After carefully reading through the Module background material, and this article, please answer (in at least 3 pages), the following questions: 1. Identify at least two different management theories 2. From each of these these theories, pick out two "universal" management principles/skills that you believe are and should be implemented in any current high level management role. 1) Management Theories: Bureaucracy and Administrative a) Bureaucracy- as the most logical and rational structure for large organizations, are founded on legal or rational authority based on law, procedures and rules. Positional authority of a superior over a subordinate comes from a legal authority. Charismatic authority stems from the personal qualities of an individual (Allen, 1998) Max Weber postulated that western civilization was shifting from “wertrational” (value oriented) thinking, affective action (action derived from emotions), and traditional action (action derived from past precedent to “zweckational” (technocratic) thinking. Weber believed that civilization was changing to seek technically optimal results at the expense of emotional or humanistic content (Kerns, D.) Efficiency in bureaucracies comes from: (1) clearly defined and specialized functions; (2) use of legal authority; (3) hierarchical form; (4) written rules and......

Words: 827 - Pages: 4

Mba 525 Term Paper

...Identifying Key Leadership Principles and How They Relate to The Workplace Professional Development MBA-525 Abstract Leadership in the workplace can be the defining factor that determines whether or not a business is successful. This paper serves to identify several different key leadership principles, how they can relate to each other, and how they can properly be utilized in the workplace. Understanding these concepts results in understanding how to lead employees and how to achieve success in business. The skills required to be a successful leader carry over across a multitude of arenas. Included in these arenas is the workplace. In order to be a successful leader at work, individuals must first be well versed in the skills, also known as principles, which make up exceptional leadership. In addition, they must be familiar with the cohesive nature of these principles. Leaders must understand that although each principle is useful in its own right, these principles, when used in conjunction with each other can grow in strength. Research has shown that the individual principles required to be a successful leader are as countless as the stars in the galaxy. However, just like the constellations in a clear night’s sky, patterns emerge when similar principles are grouped together. When these groups of individual principles are identified and applied to the workplace, what emerges is strong leadership that has the......

Words: 2747 - Pages: 11

Pad 525 Assignment I

...Learning by Doing Strayer University PAD 525 Abstract According to Szypszak (2012) “the law should not be encrypted, nor require a lawyer to decipher. Legal research is not locating a definitive answer to a simple question; productive research is dependent upon “good sense” that a formal rule might exist” (pg. 307). Denoted in Szypszak (2012) an approach many researchers utilize to interpret the language of the U.S. Constitution and the U.S. legal system in order to explain the principles and process of constitutional, regulatory, and administrative laws at the federal and state levels is using the “case” approach. The methodology of research for this paper is using technology and information resources for researching cases, laws, and other legal communications (Szypszak, 2012). Learning by Doing 1. Your state’s statute that defines what is considered to be a public record that must be made available to the public upon request. The Virginia Freedom of Information Act (FOIA), located § 2.2-3700 et. seq. of the Code of Virginia, guarantees citizens of the Commonwealth and representatives of the media access to public records held by public bodies, public officials, and public employees. The guiding principle of FOIA states that the objective of FOIA is to encourage attentiveness by all persons of governmental activities. In broadening this strategy, FOIA requires that the law be interpreted liberally, in favor of access, and that any exemption......

Words: 1536 - Pages: 7

Hsa/525

...Using Financial Ratios Evangeline Hampton HAS/525 Debra Beazley May 9, 2014 Using Financial Ratios Introduction Suggest the financial ratio that most financial analysts would use to evaluate the financial condition of the company. Provide support for your rationale. Financial ratios are tools utilized to examine the financial condition and performance of company by financial analyst. Financial analysts look at many different ratios. The most important ratios that are used to analyze the financial health of a company are liquidity and profitability ratios. Financial ratios are important because they allow financial managers to evaluate opportunities. Analysts study a company’s financial statements and are particularly concern with return on investment in the various assets of the company and in the efficiency of asset management. Getting the ratios numbers involves analysis and use of the financial statements of a firm. These statements attempt many things. First, the statements reveal the assets and liabilities of a business firm at a moment in time usually at the end of a year. Analyst can use these statements to compare present ratios with past ratios of the same company by using past statements. Analyst can also use ratios of other firms and compare them with firms of similar industry. Evangeline opinion is the financial analyst first look at profitability ratios, used to measure a company’s ability to generate earnings relative to its expenses and other......

Words: 294 - Pages: 2

Psych 525 Complete Course Material

...PSYCH 525 Complete Course Material http://homeworklance.com/downloads/psych-525-complete-course-material/ To Get this Tutorial Copy & Paste above URL Into Your Browser Hit Us Email for Any Inquiry at: Lancehomework@gmail.com Visit our Site for More Tutorials: ( http://homeworklance.com/ ) PSYCH 525 Complete Course Material PSYCH 525 Week 1 Individual Assignment History of Psychological Assessment Paper PSYCH 525 Week 1 DQ 1 PSYCH 525 Week 1 DQ 2 PSYCH 525 Week 2 Team Assignment Dr. Zak Case Study PSYCH 525 Week 2 DQ 1 PSYCH 525 Week 2 DQ 2 PSYCH 525 Week 3 Individual Assignment Validity and Reliability Matrix PSYCH 525 Week 3 Team Assignment Ethics in Assessment Presentation PSYCH 525 Week 3 DQ 1 PSYCH 525 Week 3 DQ 2 PSYCH 525 Week 4 Individual Assignment Construct Development, Scale Creation, and Process Analysis Assignment PSYCH 525 Week 4 DQ 1 PSYCH 525 Week 4 DQ 2 PSYCH 525 Week 5 Individual Assignment Intelligence Definition and Measurement Paper PSYCH 525 Week 5 DQ 1 PSYCH 525 Week 5 DQ 2 PSYCH 525 Week 5 Individual Assignment Personality Assessment Instrument or Inventory Critique PSYCH 525 Week 6 Final Team Presentation Neuropsychological Battery PSYCH 525 Complete Course Material http://homeworklance.com/downloads/psych-525-complete-course-material/ To Get this Tutorial Copy & Paste above URL Into Your Browser Hit Us Email for Any Inquiry at: Lancehomework@gmail.com Visit our Site for More Tutorials: ( ......

Words: 980 - Pages: 4

Psych 525 Complete Course Material

...PSYCH 525 Complete Course Material http://homeworklance.com/downloads/psych-525-complete-course-material/ To Get this Tutorial Copy & Paste above URL Into Your Browser Hit Us Email for Any Inquiry at: Lancehomework@gmail.com Visit our Site for More Tutorials: ( http://homeworklance.com/ ) PSYCH 525 Complete Course Material PSYCH 525 Week 1 Individual Assignment History of Psychological Assessment Paper PSYCH 525 Week 1 DQ 1 PSYCH 525 Week 1 DQ 2 PSYCH 525 Week 2 Team Assignment Dr. Zak Case Study PSYCH 525 Week 2 DQ 1 PSYCH 525 Week 2 DQ 2 PSYCH 525 Week 3 Individual Assignment Validity and Reliability Matrix PSYCH 525 Week 3 Team Assignment Ethics in Assessment Presentation PSYCH 525 Week 3 DQ 1 PSYCH 525 Week 3 DQ 2 PSYCH 525 Week 4 Individual Assignment Construct Development, Scale Creation, and Process Analysis Assignment PSYCH 525 Week 4 DQ 1 PSYCH 525 Week 4 DQ 2 PSYCH 525 Week 5 Individual Assignment Intelligence Definition and Measurement Paper PSYCH 525 Week 5 DQ 1 PSYCH 525 Week 5 DQ 2 PSYCH 525 Week 5 Individual Assignment Personality Assessment Instrument or Inventory Critique PSYCH 525 Week 6 Final Team Presentation Neuropsychological Battery PSYCH 525 Complete Course Material http://homeworklance.com/downloads/psych-525-complete-course-material/ To Get this Tutorial Copy & Paste above URL Into Your Browser Hit Us Email for Any Inquiry at: Lancehomework@gmail.com Visit our Site for More Tutorials: ( ......

Words: 1960 - Pages: 8

Hsa 525 Hsa525 Complete Course Hsa 525 Hsa 525 Complete Course

...HSA 525 HSA525 Complete Course Click below link for Answer or visit www.workbank247.com Click below link for Answer http://workbank247.com/q/hsa-525-complete-course-week-1-to-week-11/9218 http://workbank247.com/q/hsa-525-complete-course-week-1-to-week-11/9218 HSA 525 Week 1 Discussion 1 "Financial Management"  Please respond to the following: ·         Suggest one (1) key way in which the role of ethics in managerial accounting differs from the role of ethics in financial accounting. Indicate the role that you believe is the most significant within a health care organization. Provide support for your rationale. ·         Create an argument that explains why financial managers should be concerned with quality initiatives in the health care organization. Provide at least two (2) specific examples of quality initiatives in a health care organization with which you are familiar.   HSA 525 Week 1 Discussion 2 "The Health Care Financial Environment"  Please respond to the following: ·         From the e-Activity, determine a key impact to health care providers in light of the reforms enacted in 2009 and 2010 in the Affordable Healthcare Act. Propose a strategy that providers can use to best deal with the impact to their organizations. Provide support for your rationale. ·         Take a position on whether or not regulation within the health care environment improves the affordability of care for patients and communities. Provide support for your position.   HSA......

Words: 3638 - Pages: 15

Pad 525

...PAD 525 Discussions 4, 5, 6, 7, 8, 9 & so on……. Hope this helps ! Review Texas v. Johnson. Assuming you want to sustain the conviction, make the best argument you can for how that can be reconciled with the First Amendment. Of the opinions that would have sustained the conviction, which do you find most persuasive and why? Texas v. Johnson, 491 U.S. 397 (1989), was an important decision by the Supreme Court of the United States that invalidated prohibitions on desecrating the American flag enforced in 48 of the 50 states. Justice William Brennan wrote for a five-justice majority in holding that the defendant Gregory Lee Johnson's act of flag burning was protected speech under the First Amendment to the United States Constitution. Gregory Lee "Joey" Johnson, then a member of the Revolutionary Communist Youth Brigade, participated in a political demonstration during the 1984 Republican National Convention in Dallas, Texas. The demonstrators were protesting the policies of the Reagan Administration and of certain companies based in Dallas. They marched through the streets, shouted chants, and held signs outside the offices of several companies. At one point, another demonstrator handed Johnson an American flag stolen from a flagpole outside one of the targeted buildings. When the demonstrators reached Dallas City Hall, Johnson poured kerosene on the flag and set it on fire. During the burning of the flag, demonstrators shouted such phrases as, "America, the red, white,......

Words: 3890 - Pages: 16

Hsa 525 Week 3 Assignment

...HSA 525 WEEK 3 ASSIGNMENT A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=hsa-525-week-3-assignment Visit Our website: http://hwsoloutions.com/ Product Description HSA 525 Week 3 Assignment, Solution 6.1 Allocation of Indirect Costs to Radiology Departments CC#557 CC#558 CC#559 CC#560 CC#561 Indirect Cost Centers Indirect Costs Allocation Basis Diagnostic Radiology Ultrasound Nuclear Medicine CT Scan Radiation Therapy Total Transporters $550,000 A $110,000 $132,000 $88,000 $154,000 $66,000 $550,000 Receptionists $360,000 B $60,000 $36,000 $72,000 $108,000 $84,000 $360,000 File Room Clerks $117,000 C $90,000 $3,375 $13,500 $4,500 $5,625 $117,000 Managers $240,000 B $40,000 $24,000 $48,000 $72,000 $56,000 $240,000 Solution 7.1 Analyzing Mixed Costs 1 Calculation of Variable and Fixed Costs through high low method: Highest-Volume (in September) 1100 Total Cost at Highest Volume $7,150 Lowest-Volume (in August) 100 Total Cost at Lowest Volume $1,010 Variable Cost = (High Vol.-Low Vol.)/(Total Cost at High-Total Cost at Low) $6.14 per pack Solution 7.2 1 Calculating the Contribution Margin: Revenue $1,210,000 Variable Expenses $205,000 Fixed Expenses $1,100,000 HSA 525 Week 3 Assignment Solution 6.1 6.2 7.1 7.2 HSA 525 Week 3 Assignment, Solution 6.1 Allocation of Indirect Costs to Radiology Departments CC#557 CC#558 CC#559 CC#560 CC#561 Indirect Cost Centers Indirect Costs Allocation Basis Diagnostic Radiology......

Words: 432 - Pages: 2

Hsa 525 Week 4

...HSA 525 WEEK 4 A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=hsa-525-week-4 Visit Our website: http://hwsoloutions.com/ Product Description PRODUCT DESCRIPTION HSA 525 Week 4, week 4 analysis preview Introduction The organization Universal Health Services is a major health care organization in the United States of America. The organization provides various health care services. This paper will discuss financial health care of Universal Health Services. The strategy to improve the financial health of the organization will also be taken into consideration in the present situation. The financial analysis of the organization will be carried out for a period of three previous years. Review of the Financial Statements The financial statements of the organization will be used by various stakeholders. The stakeholders who will use the financial statements of the organization will include employees, investors, shareholders and the management of the organization (Shim & Siegel, 2007). In relation to the financial statements of the organization certain things are required to be taken into consideration. The revenues generated by the organization, the profits earned by the organization and the level of current assets and current liabilities of the organization are the crucial things which are necessary for the purpose of above mentioned stakeholders. In relation to the review of financial performance of the organization, it is provided that, the......

Words: 539 - Pages: 3

Hsa 525 Week 6

...HSA 525 WEEK 6 A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=hsa-525-week-6 Visit Our website: http://hwsoloutions.com/ Product Description HSA 525 Week 6, SOLUTION 14-2, 14-3 Solutions 13-3,13-4.1,13-4.2 HSA 525 Week_6_Assignment 2 Financial Ratio The financial ratios are used for the purpose of determining the financial performance of an organization. There are various financial ratios which are taken into consideration by the financial analysts. The most important ratio which shall be taken into consideration is the net profit ratio. The net profit ratio of an organization is a particular ratio which is determined by the organization by deducting the expenses incurred by it from the revenues generated by it. If the net profit ratio of an organization is lower then, it can be said that, the organization does not have the ability or control over its expenses to a larger level. The organization compares its net profit with the competitors. The organization which is higher net profit ratio is considered to be better in comparison to the competitors of the organization (Shim & Siegel, 2007). There are various organizations which earn a lot of revenue but, if an organization will not have control over its expenses then, there will be the situation that, the organization will not be in the position to have profitability. The success of an organization is judged by its profitability other than anything else. Meeting Financial......

Words: 426 - Pages: 2

Hsa 525 Week 8 Exercises

...HSA 525 WEEK 8 EXERCISES To purchase this visit here: http://www.activitymode.com/product/hsa-525-week-8-exercises/ Contact us at: SUPPORT@ACTIVITYMODE.COM HSA 525 WEEK 8 EXERCISES Assignment Exercises 17-1, 17-2, and 17-3 on page 395 Assignment Exercises 18-1, 18-2, and 18-3 on pages 396 through 397 Activity mode aims to provide quality study notes and tutorials to the students of HSA 525 WEEK 8 EXERCISES in order to ace their studies. Activity mode, HSA 525 WEEK 8 EXERCISES, Home Work Tutorials, Home Work Solutions, Home Work Essay, Home Work Questions.ACC 565 Wk 7 Assignment 3, ACC403 week 2 assignment, ACC565 Week 10, ACCT 212 (Financial Accounting), ACCT 344 (Entire Course) - Devry, ACCT 344 Final Exam Latest 2014 - Devry, ACCT 346 (Managerial Accounting), ACCT 346 Midterm Exam Updated DeVry, ACCT 504, ACCT 504 Week 8, ACCT 553, ART 101 Week 8, Ashford BUS 401, ASHFORD BUS 640, Ashford HIS 204, ASHFORD MAT 222 Week 3, BA 215 (Business Statistics), BA 215 All Assignments Week 1 -8 - Grantham, BA 225, BA 260, BA 265 (Business Law II), BA 265 (Business Law II) FINAL EXAM, BA 340 All Course Assignments, BA 340 Human Resource, BA 370 (Employment Law), BA 405 Multinational Management, BA 470 Week 3 - 5 - 6 - 7, BA 470 Entrepreneurship, BA350 Principles Of Finance, BIS 155 Final Exam - DeVry, BIS 220 Final Exam, BSOP 429, BSOP 434 Entire Course - Devry, BUS 303 Week 2, BUS 303 Week 3, BUS 303 Week 5, BUS 311 Business Law, BUS 330 Week 1, BUS 330 Week 3, BUS 330...

Words: 982 - Pages: 4

Psych 525 Academic Professor / Tutorialrank.Com

...PSYCH 525 Entire Course (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 4Times, Rating: A+ PSYCH 525 Week 1 Individual Assignment History of Psychological Assessment Paper (UOP Course) PSYCH 525 Week 1 DQ 1 (UOP Course) PSYCH 525 Week 1 DQ 2 (UOP Course) PSYCH 525 Week 2 Team Assignment Dr. Zak Case Study (UOP Course) PSYCH 525 Week 2 DQ 1 (UOP Course) PSYCH 525 Week 2 DQ 2 (UOP Course) PSYCH 525 Week 3 Individual Assignment Validity and Reliability Matrix (UOP Course) PSYCH 525 Week 3 Team Assignment Ethics in Assessment Presentation (UOP Course) PSYCH 525 Week 3 DQ 1 (UOP Course) PSYCH 525 Week 3 DQ 2 (UOP Course) PSYCH 525 Week 4 Individual Assignment Construct Development, Scale Creation, and Process Analysis Assignment (UOP Course) PSYCH 525 Week 4 DQ 1 (UOP Course) PSYCH 525 Week 4 DQ 2 (UOP Course) PSYCH 525 Week 5 Individual Assignment Intelligence Definition and Measurement Paper (UOP Course) PSYCH 525 Week 5 DQ 1 (UOP Course) PSYCH 525 Week 5 DQ 2 (UOP Course) PSYCH 525 Week 5 Individual Assignment Personality Assessment Instrument or Inventory Critique (UOP Course) PSYCH 525 Week 6 Final Team Presentation Neuropsychological Battery (UOP Course) --------------------------------------------------------------- PSYCH 525 Week 1 DQ 1 (UOP Course) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 1 Times, Rating: No Rating Please post a 200-300 word response by Thursday night at...

Words: 603 - Pages: 3

Pad 525

...Constitutional Rights By Janie M. Long Dr. Joseph McCue PAD 525 2/21/2016 Abstract Lawrence Korb was employed by Raytheon Corporation in the year 1985 as deputy president in charge of Washington operations after having served as an assistant secretary of defense from the year 1981 to 1985. In this capacity, as the head of Raytheon Washington, Korb was accountable for congressional relations and in direct contact with the government departments especially department of Defense. Korb then brought a lawsuit against Raytheon Corporation that his employment contract was terminated wrongfully based on the evidence produced in court that he wrongly exercised his right of speech; however he claimed that his right of speech was protected by the first amendment to the United States constitution as well as article XVI of Massachusetts declaration of rights. Therefore in regard to his complaints of the Raytheon corporation, together with the ruling court, this paper will analyze and evaluate each case by providing , facts about each case, critical issues and the final ruling, besides an analysis and explanation of the challenges with freedom of speech, freedom of information, challenges with employment law; a discussion of the public perceptions of Raytheon and its influence with the Department of Defense and a discussion of any fraud or misrepresentation on either side of the case. According to the facts of the case Korb v. Raytheon, 707 F. Supp. 63 (D. Mass. 1989), Korb......

Words: 1809 - Pages: 8

Case Study 525

...MBA 525 - Module 3: Case Study Analysis Case Study: “The Third Battle of Bull Run: The Disney’s America Theme Park (B)” Purpose: The purpose of this assignment is to read a case study and identify the most significant business problem the company faced while assessing the various types of organizational communications used to manage the problem. Assignment: Your task is to read the case study, and after careful analysis, formulate a succinct response that is no longer than two double-spaced typed pages. You must also include a title page and separate reference page. Your response must include a clear identification of the most significant business problem facing Disney, prompting the public statement. Remember this is your educated opinion which must be supported with evidence. You may find the evidence needed in the case study, but you may also use credible external sources. In addition, your response must assess the various types of organizational communication Disney used to manage the problem. Examine the different audiences/constituencies and determine how the message differed or would have differed. It is important that your paper has the three sections— introduction with a thesis, body with support for the thesis, and a conclusion. Statement on graduate-level writing requirements Your writing reflects your ideas and communicates your understanding of the topic to the instructor. This assignment will be graded on the composition elements listed below...

Words: 403 - Pages: 2