Moore Medical

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Moore Medical Corporation Case Study Questions
1. What are the problems at Moore Medical? What is the fundamental transition the company is attempting to make? From strategic point of view, Moore Medical faces a situation to grow or go. It is presently caught in the middle between big distributors, such as Schein and PS&S who offer a significantly larger product line and more sales representative, and smaller, more specialty-dedicated suppliers. The success and future of the company depends heavily on a clear and definable vision of the company, along with specific goals, objectives, and needs. Its current objective “to differentiate itself by its dedication to service, ease of ordering and knowledgeable, friendly operators, as well as its ability to provide one-stop shopping” (pg 5) is not being achieved. The most obvious need at hand is to integrate the technology in effort to improve the company’s ability to sense and respond to customer desires to increase distribution of the “perfect order” to every customer in every instance. The fundamental question is not whether or not to invest in ERP/CMS software, but instead how to allocate their resources to best realize a positive return on their investment. Current options include whether to purchase the “Bolt-on” software products to correct shortcomings of existing system, or a new CRM system (and from who-- Clarify or another company) and how extensive of an implementation (a completely new system or just a supplement component). Moore Medical’s biggest opportunity –84%– lies in optimizing distribution of the perfect order identified by adequate stock of all items at the closest distribution center to be shipped and delivered on time and damage-free. Moore Medical’s current system cannot forecast demand because it is reactive to market conditions instead of predicting future demand. Implementation of a…...

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