Mr Kikikik

In: Business and Management

Submitted By anonanon1
Words 754
Pages 4
Format för skriftlig inlämning av fallstudie

1. Bakgrund

• Kort (!) sammanfattning om fallet där ni återger vad ni tycker är de viktigaste händelserna. I löpande text. • OBS! Gör här ingen analys och för inte fram några åsikter om dessa händelser. Dvs, återge bara fakta!

2. Utgångspunkt för analysen

• Vilket/vems perspektiv utgår er analys ifrån? Kan vara en person, en produkt, ett företag, en konkurrent, ett moderföretag, en process, etc, eller en kombination. • Vilken/vilka är den/de övergripande frågeställningarna? • Ett exempel från Swatchmobilen: Utgångspunkten kan vara MCC som företag, och den huvudsakliga frågeställningen kan kanske vara ”kommer satsningen på Swatchmobilen att lyckas”? • Beskriv kort varför ni väljer just denna utgångspunkt och frågeställning! • OBS! Viktigt att ni väljer utgångspunkt och frågeställning, annars blir det omöjligt att genomföra resten av fallstudien.

3. Situationsanalys

• Redovisa era Strengths, Weaknesses, Opportunities, and Threats på två sätt: 1. I punktform i en fyr-kolumnad tabell 2. Därefter i löpande text där ni något mer utförligt beskriver varför detta är en S, W, O, eller T. • OBS! Det som ni lyfter fram som S, W, O, och T’s måste vara relevant och viktigt i relation till utgångspunkten och frågeställningen i fallet. Ett exempel relaterat till Swatchmobilen; Mercedes har ett starkt varumärke. Men detta (dvs, en möjlig styrka) hjälper ju inte MCC (som är utångspunkt för analysen) som har valt att inte använda Mercedes-varumärket i kommunikationen med kunderna. Ett annat exempel kan vara att en produkt (utgångspunkt) är jättebillig, vilket kan uppfattas som en styrka. Men detta är kanske ingen styrka om kunderna inte är priskänsliga. Dessutom, det låga priset kan ju indikera sämre kvalitet, och detta blir ju då ett problem om kunderna i…...

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