Nba-Fans in the World Have the Same Experience

In: Other Topics

Submitted By steffy1990
Words 543
Pages 3
1. Why is it important that all fans in the world have the same experience?

It is important that all fans in the world have the same experience because not all of the best players in the world come from the United States anymore. The number of players in the NBA coming from other countries has grown greatly in the last 10 to 15 years. With so many players coming from other parts of the world, its important for the fans to be able to follow their favorite players, teams and sport from anywhere. Also, as in any business, it’s ultimately about making money. If your content is viewable all over the world, fans can purchase merchandise throughout the world as well. Companies that advertise on your website can also be solicited throughout the world. Also, the easier, the faster, and better quality that is received increases the likelihood of these advertisements hitting the targeted markets.

2. Why is it important that individual franchise owners can build, manage, and distribute on the NBA platform their own content?

This allows the individual team owner to promote their own business in their own ways in which they see fit. This is especially useful if a team owner wants to promote local advertising within certain cities and promote other products worldwide. Because the owner should know his fans the best. The people from NBA headquarters do not know as much about the people in the stands as the owner should.

3. Using the competitive forces model illustrated in Figure 2.3 of the text, analyze the NBA’s market situation. How does the use of Akamai help the NBA compete in this market?

I think that NBA uses Akamai to allow fans and partners from many countries access NBA as quick as possible. NBA uses Akamai to provide fast downloading and make dynamic and personalized content faster.
It allows NBA to focus on specialized niche. The Entry…...

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