News Editors Decide What to Broadcast on Television and What to Print in Newspaper

In: Business and Management

Submitted By ngandang
Words 423
Pages 2
News editors decide what to broadcast on television and what to print in newspapers. There are two factors that influence their decisions. The first is the kind of customers they tend on. Because each kind of readers and watchers has its own features. For example, if your customers are almost teenagers, you have to concentrate on something attracting them such as stories, photographs about singer stars, film stars, funny tales, and young fashion. It will be very silly if you try to provide teenagers with economic, politic news. On the contrary, besiness men and politicians may never read news about James Blunt or Keira Knightley. Therefore, what influence news editors’ decisions the most is the taste of their customers.
The second is the hot, the attraction of news. Who will reads or watchs your news if it was one year, one month ago even last week? The answer is nobody absolutely. In the energetic and competitive world nowadays, people always ask for really new news. So that to satisfy customers, there is a pressure on all editors to find continually what has already happened not only yesterday but even an hour ago. Or else, they will lose their customers. None of editors wants that bad future.
On television or in newspaper, we seem to become used to bad news. It is a little of difficult for us to meet a piece of good news. We can’t deny that bad things occur on the earth day by day. However, news editors try to gain more and more customer, which means more and more money, by bad news. Because bad news makes us curious. We want to know why it is bad, what it is about, whether it influences us or not. As a result, we will buy newspapers or watch television to find out. And the happiest people are, of course, news editors.
I think it would be better if more good news was reported. Bad news makes us worry and sad. Whereas good news makes us happy. How much bad news…...

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