Nokia Marketing Techniques

In: Business and Management

Submitted By reenafrancis
Words 3020
Pages 13
Introduction: A mobile phone, cell phone or hand phone is an electronic device used to make mobile telephone calls across a wide geographic area, served by many public cells, allowing the user to be mobile. By contrast, a cordless telephone is used only within the range of a single, private base station, for example within a home or an office.
A mobile phone can make and receive telephone calls to and from the public telephone network which includes other mobiles and fixed-linephones across the world. It does this by connecting to a cellular network provided by a mobile network operator.
In addition to telephony, modern mobile phones also support a wide variety of other services such as text messaging, MMS, email, Internet access, short-range wireless communications (infrared, Bluetooth), business applications, gaming and photography. Mobile phones that offer these more general computing capabilities are referred to as smart phones. Nokia 5233 is a Symbian -based smart phone launched by Nokia in 2010. It is said to be the Nokia's cheapest touch screen cell phone available presently. It runs on S60 5th edition and its form factor is similar to the 5230, 5235 and 5800 models.

Objectives * To increase the brand name NOKIA * To provide high style attraction with low cost * To build up customer reliability * Set to be the first among its competitors * Life made easy with a finger touch

Features * Quad band GSM network * 3.2-inch resistive touch screen display * 2 megapixel Camera * Stereo FM Radio * 3.5mm headphone jack * Nokia Ovi Maps 3.0 application * WMV/RV/MP4/3GP video player * MP3/WMA/WAV/RA/AAC/M4A music player * Bluetooth * miniUSB * Symbian OS v9.4, Series 60 release 5

4P
Product: A stylish handset featuring a touch sensitive widescreen display with the utilities of full time music…...

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