In: Business and Management

Submitted By jxfrost
Words 588
Pages 3
* Compare the competitor's strategies (Pizza Hut, Pappa John's, and Little Ceasars). Based on your knowledge of the industry, what conclusions can you draw? * Outlining a rough competitor analysis, what does the level of interdependence between the rivals reveal about competitive behavior that can be expected from these competitors? * Evaluate the pros and cons of Domino's strategic approach. Do you agree with the company's decision to focus primarily on delivery and cost leadership? * Review Domino's cooperative strategy. Are there advantages that could be gained by entering a cooperative strategy with organic food suplliers? * What are some of the near-term results you anticipate in the industry? Long-term results?

Little Caesars clearly provides a cheaper option which is often about half the cost. A disadvantage of Little Caesars includes that some locations do not deliver and are carry-out only. In contrast, all Dominos will deliver in the local area. Pizza Hut competes by having both restaurants and delivery locations. Papa John’s competes by serving an alternative style of pizza and focuses on areas the other big companies do not delivery to. The pizza industry is lucrative and growing with so many competitors. This makes sense considering how people will turn to lower cost foods such as pizza in the economic downturn.
The high level of interdependence between the pizza companies shows they are less likely to take competitive action against each other. I rarely see pizza promotions directly respond to one of the competitor’s promotions. Since pizza is a fairly homogenous product, the different companies try to differentiate themselves with unique products and marketing. Such as one company may have chocolate dessert sticks whereas another may have a unique pasta dish. I think price competition is less a factor compared to product…...

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Words: 561 - Pages: 3