Paper3

In: Business and Management

Submitted By shervyy
Words 394
Pages 2
employees have already worked closely with Europe in a lot of various ways with different markets. Being that this speedheal that ABD offers has never been available by anyone else is just another advantage.
Based on research from
Their planning is most definite and is ready for internationalization. They should focus on how the product would be priced in Europe, and understanding that they would be using most of their resources to build his product and sell internationally. On a management perspective they should focus on if the speedheal would really be needed in Europe. Would it work in the foreign market? Before you are ready to sell the product to another market you have to first do your research. Research needs to be done on the markets and see where the speedheal would do exceptionally well, and what markets would interested in the speedheal. When looking at the different domestic sales to see if it would be profitable to sell internationally. Management would need to set an estimate on the speedheal and compare all costs.
ABD’s management knew what they were strong at and they knew what they were weak at. Evaluating the different aspects of their product to the other competitors in the market, they knew where they stood, and by doing this they achieved and analyzed organizational readiness to internationalize. With assessing the firm’s product sustainability they were confident in the speedheal and they understood that the product would be a benefit to others in the market. Being that ABD management looked at each country’s needs, they understood that some countries would benefit from the product than others, and this is how they achieved finding the best countries for the product. When trying to assess the industry market potential to sell, the tactic that the management team looked at how the countries could categorize their product as a low cost and…...

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