Parle G

In: Business and Management

Submitted By riteshk
Words 2091
Pages 9
INTRODUCTION

A PARLE PRODUCTS LTD. Today stand as a pioneer in the field of Agro product exports the company has made substantial process since its establishment. For the company’s success, Parle believes in treating customers with trust, dignity, and respect. They believe in fair business practices and in doing their part to save the environment. Currently Mr. Vijay K. Chauhan is the key person contributing towards the companies’ success.

PRODUCTS:-

 CHOCOLATE CONFECTIONERY
 OTHER PREPARED FOODS ( BY ROASTING )
 BISCUITS
 ACTIVE YEASTS

Exporting countries:-

 BAHRAIN
 CAMEROON
 CANADA
 KOREA DEM. REP.
 MALTA
 NEPAL
 NEW ZEALAND
 SAUDI ARABIA
 SIERRA LEONE
 SOUTH AFRICA
 U.A.E
 U.S.A.
 YAMAN

HISTORY OF PARLE-G

A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called PARLE PRODUCT, survived and succeeded by adhering to his quality and improvising from time to time. A decade later, in 1939, Parle Product began manufacturing biscuits, in addition to sweets and toffees having already established a reputation for quality, the Parle Brand name grew in strength with this diversification. PARLE GLUCOSE and PARLE MONACO were the first brand of biscuit to be introduced which later went on to become leading name for great test and quality. That time only one building was having in Vile-Parle where they were making production and any other process. Then gradually that company expanded in many buildings and today that company located in 14 Akers area. That time they were transporting their products ownely by cycle.…...

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