Plan Estrategico Final Bus 475 W5

In: Business and Management

Submitted By mikeab
Words 3721
Pages 15
Plan Estratégico Rosa Carrión Colón
University Of Phoenix
Bus 475
Prof. Judith Monrouzeau-Lopez
28 de Abril de 2012

Plan Estratégico
En este trabajo se observaran todas las etapas con todo lo que se ha desarrollado para el plan estratégico de PepsiCo. Se integrara en el trabajo la conceptualización del negocio, el analisus FODA(SWOTT), balance socorecard, el plan de comunicación y por ultimo luego de un análisis se darán las recomendaciones que pueden ser positivas para el continuo éxito de la empresa.
Pepsi Co. Inc. es una empresa multinacional que comenzó en 1890 en Carolina de Norte cuando un farmacéutico llamado Caleb Bradham creo una bebida para curar dolores de estomago la que luego se le puso el nombre de Pepsi. La misma no solo produce, distribuye y vende una variedad de bebidas sino que también produce otros productos como aperitivos dulces y salados al igual que otros alimentos. Además de las relacionadas con Pepsi incluyendo Mountain Dew, la compañía posee las siguientes marcas: Quaker Oats, Gatorade, ,Frito-Lay y Tropicana.(Pepsi Co, 2011). Esta es una de las razones por lo cual se diferencia en productos ante su mayor competidor que es Coca Cola. Esta compañía se diferencia de otras ya que brinda muchísima importancia de llenar las necesidades de sus consumidores al mismo tiempo que responsablemente hacen todo lo posible para no afectar los recursos del planeta cuidando el medio ambiente en todo lo que hacen. Invierten constantemente en un futuro saludable. Su promesa es ofrecer una gran variedad de productos y bebidas, innovando en todo momento para evitar el daño al medioambiente. Trabajan para reproducir energía, agua y residuos y al mismo tiempo fomentan la diversidad entre sus trabajadores. Otra forma en la cual ellos tratan de diferenciarse de otras empresas las cuales solos les importa hacer dinero es respetando las comunidades…...

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