Porsche Case Study

In: Business and Management

Submitted By shelly3769
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Porsche Case Study
Shelly Huff The defining problem in this case study is clearly growth. Porsche wants to grow in several ways. One way that they would like to see growth is the number of female buyers. While the Cayenne did lure more women to the brand, the hope is to develop a new model that will appeal to both men and women to further attract a higher percentage of females, as well as male buyers new to the brand. Another way Porsche would like to see growth is within their dealer network. In several states, Porsche lost almost 50% of their dealers. The idea is to gain some of that percentage back. The question is, what steps can Porsche take to attract more women to the brand and increase their dealer network to achieve the growth they are seeking. I have I identified two possible solutions. The first solution that I propose would be to develop a hybrid in both the Boxster and the Cayenne. People are becoming increasingly environmentally conscious and are concerned about their carbon footprint. Hybrid cars are becoming increasingly more popular and sought after. There would be several advantages for Porsche if they were to develop a hybrid. The Boxster and the Cayenne are the models that have most appealed to female buyers. Developing a hybrid in these two models would not only attract more women to the brand, it would also succeed in luring more males to the brand. A hybrid would appeal to the demographic of the male buyer who views his car as an escape but feels some guilt at owning the brand. Developing a hybrid would help alleviate some of the guilt the buyer, both male and female may feel about owning a Porsche. Another advantage would be the cost. Due to the fact that the models are already designed and currently in production, developing a hybrid would mean modifications to existing models. Modification is much less costly than…...

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