Presentation of Darty Shop

In: Business and Management

Submitted By saspas
Words 763
Pages 4
PRESENTATION DE L’ENTREPRISE

I/ Présentation du réseau Darty :

A/ Fiche d’identité : - Leader de la distribution spécialisée de produits électrodomestiques et d'électronique grand public - Créé en 1947 par la famille Darty - Plus de 11 059 salariés (dont 30% au S.A.V, ce qui lui a permis d’être élu meilleur S.A.V de France) travaillent dans les 218 magasins DARTY, pour une surface de vente totale de 269 000m², soit 1300m² de surface moyenne. - Les 218 magasins DARTY en France sont répartis entre 6 filiales régionales (alimentées par 4 entrepôts de 120 000m²) : DARTY Ile de France, Rhône Alpes, Provence Méditerranée, Ouest, Nord Normandie et Alsace Lorraine. - DARTY détient 14% des parts de marché, et a réalisé un Chiffre d’affaires de 2 550 millions d’euros en 2007, soit une augmentation de 3,5% comparé à 2006. - 10 000 personnes collaborent en France avec DARTY dont 40% dans les métiers de service. Pour cela, il existe 2 entrepôts centraux pour le stockage de la marchandise et 77 plates formes de livraison nécessitant une flotte de 400 camions de livraison. - 3 millions questionnaires de satisfaction client envoyés tous les ans pour veiller à ce que la prestation de service de DARTY reste exemplaire.

B/ Les objectifs : - Rester Leader de son marché en France - Garder une image de spécialiste - Maintenir une relation de confiance durable - Développer son activité à l’étranger - Meilleur prix - Meilleur choix Contrat de confiance - Meilleur service

C/ La communication : - Une communication commerciale : DARTY communique essentiellement sur l’attractivité des prix, l’étendue du choix et la qualité des services, en s’appuyant sur une large gamme de supports, tel que la presse, et l’affichage. - Une communication institutionnelle : Le parrainage télévisuel…...

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