Prince Sports Case Study

In: Business and Management

Submitted By valeriebodner
Words 1304
Pages 6
Prince Sports Case Study Valerie Bodner Marketing Principles

Dr. Awesome

October 17, 2015

Abstract
This case study explores different marketing techniques utilized by Prince sports. Research is conducted by utilizing marketing concepts retrieved from various publications as well as Prince sports website. Evolution in technology, joint ventures and adoption of different marketing techniques proved to be successful for Prince sports. There was an evolution of marketing all together at the height of Prince sports success with the introduction and adoption of social media in the marketplace. Prince sports ability to adapt and make changes based on consumer feedback showcased their ability as a company to bounce back after hard times and re-energize the brand.

Organizations utilize technology in marketing strategies as a way to ensure that they are able capture all audiences. Social media marketing and innovation are essential components that organizations use today. In today’s society, social media is a given as a marketing tool to most companies. It increases more awareness about a brand as well as reaches a broader, more global audience. Successful organizations evolve their product or service to align with market trends and segments. Prince Sports is an example of an established company that has innovated its products, utilized grass roots marketing techniques and social media to target younger audiences as well as expand the brand globally. “Prince Sports is a racquet sports company whose portfolio of brands includes Prince (tennis, Squash and badminton), Ektelon (raquetball), and Viking (platform/paddle tennis). Its complete line of tennis products alone is astounding: more than 150 racquet models; over 50 footwear models; more than 50 tennis strings; and countless types of bags,…...

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