Product and Service Marketing

In: Business and Management

Submitted By amarnath
Words 2181
Pages 9
2.1 product and services marketing
3. Critically examine the winning strategy of Indigo Airlines which has recently posted net profit. Identify and evaluate the reasons for the failure of other Airlines. INDIGO AIRLINES
Was an American airline headquartered in Chicago, Illinois. It is generally regarded as the world's first business jet airline. It was founded in 1997 by aviation veteran and University of Chicago graduate Matt Anderson business executive and Embry-Riddle Aeronautical University alumnus John N. Fenton and McKinsey consultant and MIT PhD Tom Svrcek. Its headquarters were first located in Chicago's Near North Side, and later at Chicago Midway Airport

WINING STRATEGY OF INDIGO AIRLINES:
Consumer response to Indigo was strong. The company held a perfect[clarification needed] safety record and delivered unusually[clarification needed] high on-time and flight completion performance. Its passenger repeat rate was nearly 100% and its revenue per passenger mile or yield, over $1.00. The company was actively followed by major media including The Wall Street Journal, The New York Times, the Financial Times, Fortune, Time, USA Today, CNN, CBS and ABC television and was featured in a 2001 Pulitzer Prize winning article in the Chicago Tribune.[citation needed]
Indigo also became the object of organized lobbying from Congressman Steven Rothman of New Jersey (D-NJ9), who felt that Indigo represented unwelcome expansion at New Jersey's Teterboro Airport.[citation needed]
Other parties including Senator Jon Corzine (D-NJ) and Senator Frank Lautenberg (D-NJ) joined in an effort to persuade Department of Transportation Secretary Norman Mineta that Indigo's public charter flights demanded of the Teterboro Airport, part of a group of New York City metro airports operated by the Port Authority of New York and New Jersey, certain security services it was not…...

Similar Documents

Service Product Marketing

...Business Report: Analysing Service Design Elements MRKT20026 – Service Product Marketing Assessment 3 Term 2 2012 Student Name | Student ID/Number | Tatiana ZAPATA | S0203520 | CQU in Brisbane Campus Lecturer/Tutor: Patrick GOH Paper Count: 2.628 Due Date: 27 of September 2012 Date Submitted: 27 of September 2012 Executive Summary This report provides a critically analyse of a design elements of two different service providers, Juan Valdez coffee shop and Guzman & Gomez fast food restaurant. This also involves the Russell’s Model of Affect and how this model is relates to the service elements identified in the services providers. The report also provides some recommendations to service providers in order to improve their physical environment to better suit the needs of their customers. Regarding the aim of this report is analysing the service design elements, relate the elements to Russell’s Model, and linking with relevant literature. The findings reveal that servicescape can be defined as a consumer’s mental representation of a service environment on dimensions typically used to imprison and people’s personality. The Russell model also allows a direct assessment of how costumers feel while they are in the service environment. It can be conclude that service environment plays a major part in shaping customers perception of a business image and positioning. A well designed service environment makes......

Words: 4852 - Pages: 20

Marketing Product

...Principles of Marketing T/Thurs Chapter 6 Activities: 1. The three television commercials designed to persuade buyers to view the products being advertised as shopping items would have to be 1) Abercrombie & Fitch clothing line, 2) Samsung for their 3D LED TV, and 3) CoverGirl makeup. The similarities for all three of these commercials are to sell their product to the consumers, entice consumers to buy their product, and have the consumers feel as if they need the product. Also, I would have to say that all three commercials are clever, effectively marketed. Each of the TV commercials is less or a little more than 30 seconds which depends on how much the company willing to pay for their product’s exposure. Each commercial has a target market they want to reach and the success of the product depends on the consumers buying their product. The three brands throughout the years have shown brand loyalty and I believe that it is what keeps them so successful and current. I want to start off talking about Abercrombie & Fitch; they are never out of the limelight. I would have to say they are the most controversial successful retail company that continues to push the envelope when they run commercials or poster ads. I truly believe that there isn’t any bad publicity for this company “controversy sells.” The market demographics are tailored to the young teenagers who have the disposable income to spend their money or have a say where they want their parents to......

Words: 1759 - Pages: 8

Service and Product

...1 SERVICE CONCEPTION Services are all around us, people use service every day. The growth in the service economy is widely recognized and in-creasingly contributes to the economic development of many regions. Services are diverse and often been difficult to de-fine. Most frequently, a service has been described as an act, a process and a performance. Services are also defined as economic activities that create “added value” and provide benefits to customers. In the past, selling products are separate from selling service. When consumers bought food, clothes or car, they simply bought the tangible things they wanted and did not have any added value. Since the competition is stronger and fiercer, it’s hard to separate product from its service. If companies only sell their goods to customers without any attached services, they will lose their customer easily and failure is inevitable. For example, when buying computer, they might be attracted by the store where looks professional and they can get full in-formation as well as guidance from helpful staff about prod-ucts, a hotline service for installing the programs and so on. Company must pay attention to it and invest more on distri-bution channel to provide more good service to customers. Service business offers intangible value to buyers rather than tangible goods. It includes a wide range of industries such as hospitality, tourism, art, healthcare, education and so on. “Some service such as charities, arts operate in......

Words: 2294 - Pages: 10

Product and Services Marketing

...ANNAMALAI[pic]UNIVERSITY | | |DIRECTORATE OF DISTANCE EDUCATION | M.B.A. (marketing Management) FIRST YEAR ACADEMIC YEAR 2011 - 2012 ASSIGNMENT TOPICS THIS BOOKLET CONTAINS ASSIGNMENT TOPICS. STUDENTS ARE ASKED TO WRITE THE ASSIGNMENTS FOR EIGHT PAPERS AS PER INSTRUCTIONS. Last date for submission : 28-02-2012 Last date for submission : 15-03-2012  with late fee ` 300/- NOTE: 1. Assignments sent after 15-03-2012 will not be evaluated. 2. Assignments should be in the own hand writing of the student concerned and not type-written or printed or photocopied. 3. Assignments should be written on foolscap paper on one side only. 4. All assignments (with Enrolment number marked on the Top right hand corner on all pages) should be put in an envelop with superscription “MBA Assignments” and sent to The Director, Directorate of Distance Education, Annamalai University, Annamalainagar – 608 002 by Registered post. P.T.O. 5. No notice will be taken on assignments which are not properly filled in with Enrolment Number and the Title of the papers. 6. Students should send full set of assignments for all papers. Partial assignments will not be considered. ASSIGNMENT INSTRUCTIONS Write assignments on any TWO topics in each paper out of the FOUR. For each topic the answer should not exceed 15–pages. Each assignment carries 25 marks. (2 topics) ...

Words: 1193 - Pages: 5

Products and Services

...Products and Services Paper Products and Services Paper Technology has drastically changed the retail industry. Today consumers are armed with tons of information that could be analyzed to help make buying decisions. Thus one could say that technology has provided the consumers with an avenue through which they can communicate feedbacks on product quality and brand to the retailers and brand. As a result of technological innovations, consumers can compare prices, research products, check inventory, provide product reviews, and even exchange or return recently purchased products from the comfort of their homes. This paper will present a case study outline of technological innovations that have helped shaped the retail industry with a focus on the Macy’s stores. Technologies affecting retail: Retail business as we know it today has been shaped by a mix of technologies. First and foremost amongst these technologies is the Internet. Others include Customer Relationship Management (CRM), Network technologies, social networks, mobile technologies, and e-commerce. Effect of technology on Macy’s The trend: Consumers are increasingly becoming very comfortable shopping online. According to Arvidson (2013), the US Census Bureau reported that about $165 billion worth of transactions took place over the internet in 2010. This represented a 15% increase over the previous year and it is a trend that is expected to continue on......

Words: 781 - Pages: 4

Using Marketing Mix to Effectively Differentiate and Position Your Product or Service.

...How can the marketing mix be used to effectively differentiate and position your product or service? What exactly is this Marketing Mix? Borden (ND) first coined the term following a discussion with one of his colleagues, Professor James Culliton, in 1948 regarding one of his manufacturing costs studies. In Bordens paper he identifies twelve pertinent points that form the marketing mix for manufacturers : Product Planning Pricing Branding Channels of Distribution Personal Selling Advertising Promotions Packaging Display Servicing Physical Handling Fact Finding and Analysis This was narrowed down around the 1960’s by Edmund Jerome McCarthy to the 4P’s which are used to this day. McCarthy et al (2002) state these as being : Product - the goods or services offered by an organisation that can satisfy the needs of the end customer. Place (Involves channels of distribution, logistics and distribution customer service) - essentially making the product available to the end customer. Promotion - providing the information to the potential customers so that can make an informed decision and, hopefully, make the purchase. Price - inclusive of all costs prior to reaching the end customer including transport overheads, margins etc, this is the price the customers pay for the goods. Differentiation of your product or service can take place within any of the 4P’s, From a Product point of view you may be offering one that outperforms the competition or......

Words: 584 - Pages: 3

Marketing Products

...telecommunications products which includes Voice over Internet Protocol (VoIP), wireless, satellite TV, local telephone services, broadband Internet, home security services and more. The company distributes its products and services through a network of dedicated Independent Marketing Representatives (IMR). I recently made an investment to join this organization as a marketing representative and I will start selling the various products and services offered by 5LINX. However, as an independent entrepreneur I will market my business under the name of Liberty Telecommunication Enterprises, Inc. Product Offerings & Primary Characteristics Service Component & Product Enhancement Liberty Telecommunication, Inc. offers a variety of services including mobile phone, security systems monitoring, high-speed internet, merchant processing services, satellite TV, ID guard, text alert, and merchant processing services. Product Lines: Breadth and Depth Business Changes in Response to Industry Changes Description Liberty Telecommunication Enterprises, Inc. (LTE, Inc.) was started in March 2012. This business was started out of my home in Virginia. I entered into an agreement with 5LINX Enterprises to sell telecommunication products and services to both businesses and individuals. These product and services are used by the majority of households in the US daily. This business provides the opportunity for me to do network marketing. Network......

Words: 1898 - Pages: 8

Product and Service Marketing

...Product and service marketing are fundamentally different A service, unlike products, is an action that one person can offer another that is intangible and does not result in ownership of a physical product. Different marketing tactics work better for services versus products. A business needs to develop marketing plans for both services and products. A few of the differences between service marketing and product marketing, when a business markets a service, they are actually marketing a relationship and value. This relationship and value needs to be marketed differently than if the business is marketing products. Another difference between marketing services and marketing products is that when a customer buys a service, the customer is buying something that is intangible, instead of a tangible product, like a television, phone, or a tablet computer. Also, a customers’ idea of a service is often times based on the reputation of a single person and not a brand or product. Instead of building a reputation based on the quality of several different products, a service reputation is built on how well a person delivers on the service offered. For example, how well a retirement fund manager does managing a stock portfolio. Lastly, it is relatively easy for a consumer to compare the quality of different products. It is easy to see if one television has a better picture than another side by side, or if on computer operates faster than another, or the quality of two different......

Words: 307 - Pages: 2

Marketing Products

...FIN/571 Week 4 Analyzing Pro Forma Statements Decide upon an initiative you want to implement that would increase sales over the next five years, (for example, market another product, corporate expansion, and so on). Using the sample financial statements, create pro forma statements of five year projections that are clear, concise, and easy to read. Be sure to double check the calculations in your pro forma statements. Make assumptions that support each line item increase or decrease for your forecast-ed statements. Discuss and interpret the financials in relation to the initiative. Make recommendations on potential discretionary financing needs. Pro Forma Statements This individual assignment presents an initiative that can be implemented to increase sales over the next five years. The purpose of this assignment is to present pro forma statements of five year projections, and to make assumptions that support each line item increase or decrease for the forecasted statements. Furthermore, this assignment will discuss and interpret the financials in relation to the initiative. It will make recommendations on potential discretionary financing needs. Finally, this assignment will present an analysis of the company's short term and long term financing needs, and determine strategies for the company to manage its working capital. In today’s business world it is very important to understand the business environment and create strategies according to market fluctuations.......

Words: 660 - Pages: 3

Marketing Products

...Marketing Products Iran Country and Culture Overview Iran is one of the oldest civilizations on earth. Dating back to 3800 BCE it is a nation of strong tradition and cultural roots. To the western eye the most prominent factor is probably its Islamic influence. The majority of Muslims in Iran belong to the Twelver Shia branch of Islam. Islam has come under much scrutiny from the western world regarding the strict rules and regulations especially about how women are encouraged to dress. At the same time, Iran protects its culture and religious preferences and is typically wary of outside influences. As a nation Iran is almost a third of the size of the U.S. with a population of 75 million. It is a sizeable market, which makes it an interesting subject to investigate how it interacts with advertising as an Islamic nation. Other notable population factors include a very low divorce rate of only 2%, attributed to its Muslim majority population. Before considering how the nation interacts with advertising, it is important to look into how the nation might see advertisements, and find its involvement with different media channels. In Iran about 89% of homes have a TV. This is comparable to nations of the western world, by comparison in the U.S. . However, total internet enabled homes in Iran is only 12% or 10 million users, which is only a fraction of U.S. rate. Indicating it is more difficult for Iranians to access the internet from home and they may be......

Words: 1026 - Pages: 5

Marketing Products

...Marketing Products Kelly Bruning Marketing Management MKT500 July 28, 2013 As we prepare to bring NoSmoke to market, we have performed a full analysis of our product and have determined how its characteristics will impact our approach. According to the text MM2 (Iacobucci, 2012, p. 54), a product is “something that the company believes will benefit its customers.” No truer statement could be made about NoSmoke, which we believe will not only benefit our customers, but it will change their lives for the better. The proposed exchange with NoSmoke is simply this: buy our product, and we will give you freedom from tobacco addiction for the rest of your life. It would seem to need no marketing at all! No product, though, not even the best of the best, can stand out in today’s cluttered marketplace without marketing. NoSmoke is a natural herbal, non-medicinal smoking cessation aid product that has been developed and used privately with a high degree of success by the doctor and physical therapist who developed it. We will be entering an estimated $450M market with numerous competitors, and we intend to clearly communicate how and why NoSmoke stands out among the other smoking cessation aids currently available (Johnson, 2009). Many questions can surround herbal supplements. Customers will want to know what it is made from, how it is used, why it works, and whether there are any special instructions they must follow when ingesting it, such as taking the product......

Words: 1278 - Pages: 6

Product of Service

...Produt of Service/ Nivea Wilma Stout Delta State University Business strategy Q.1      Nivea for Men is a body lotion that is commonly known for its high-quality freshness and fragrance that lasts for up to twenty-four hours. Q.2      The price of the product is customer friendly and affordable thus the product can reach people of different walks (Krüger& Stumpf, 2013). The company has also launched this new product, and its price was a bit higher than other products thus showing that Nivea for Men has additional products in it to ensure that it works effectively. Therefore, the company mainly focuses on the value for money which the company is providing to its customers. Prices, therefore, help in reflecting the brand’s quality (Stoebe & Zerres, 2013). Distribution and place performance is also another strategy that has helped the company in marketing its products all over the world (Krüger& Stumpf, 2013). Nivea for men is already available in up to one hundred and fifty countries of Europe, both North and South America, Asia and Oceania (Tungate, 2011). The company is also willing to find many outlets from local regions therefore enhancing its sales. Nivea for men is the leading brand in Europe, and its growth rate potential is very high. Due to its performance the product can, therefore, be able to market itself in the global market (Stoebe & Zerres, 2013). Promotion strategy, through promotions such as advertisements and offers, the product can......

Words: 1265 - Pages: 6

Busn 319 Week 4 : Satisfying Marketing Opportunities: Products and Services – Quiz

...BUSN 319 Week 4 : Satisfying Marketing Opportunities: Products and Services – Quiz http://homeworktimes.com/downloads/busn-319-week-4-satisfying-marketing-opportunities-products-and-services-quiz/ 1. (TCO 1) The broad goal of _____ is to identify and define both marketing problems and opportunities and to generate and improve marketing actions.(Points : 3) advertising sales promotion publicity marketing research tactical support 2. (TCO 1) A decision is (Points : 3) a conscious choice to select the only possible alternative. a conscious choice between one positive alternative and all other negative alternatives. a conscious choice from among two or more alternatives. an unconscious choice of the alternative that presents the least amount of risk. an unconscious choice of the alternative that presents the greatest possible assurance of success. 3. (TCO 1) Research objectives are the (Points : 3) restrictions placed on potential solutions by the nature of the research. criteria or standards used in evaluating proposed solutions to the research. goals the decision maker seeks to achieve in conducting the marketing research. conjecture about factors or situations that simplify the problem enough to allow it to be solved using the proposed research. specific goals an organization seeks to achieve and by which it can measure its performance. 4. (TCO 1) A test market is an example of which type of marketing research?(Points :......

Words: 1272 - Pages: 6

Service Product

...Service Product, Capacity and Demand for Hotel Student’s Name: University: Date: Introduction Australian hotels are one of most luxurious areas in the whole world. The hotels management is excellent and safe guarded following the support from both private sector and the government (Carroll, 1991). The services get promoted through the internet making hence providing a large market for the hotels. Moreover, the hotels have a history of excellent accommodation, excellent facilities and friendly and well competent staff. Most of the hotels in Australia are along the coast beaches which provide a beauty to be told by the customers. Queensland in Australia is one of the best scenarios one can opt to build his own hotel. The area has a considerable number of luxuries hotels and has also a room for more. Most of the hotels in this destination offer reservation services, accommodation and other forms of tourism related services. These hotels have a support from the local government in relation to tourists and guests’ safety, convenient, and comfortable hotels where people can stay and explore different attractions in the......

Words: 2645 - Pages: 11

Product and Services

...PROJECT IN BASIC MICRO ECONOMICS Submitted to: Ms. Kaye Villaflor Submitted from: Grace Rachelle A. Andino BSBA 2b Feb. 27, 2014 1.) Definition Credit Card A small plastic card issued by a bank, business, etc., allowing the holder to purchase goods or services on credit. http://www.webcrawler.com/info.wbcrwl.305.03/search/web?q=definition+for+credit+card ATM Card An ATM card (also known as a bank card, client card, key card, or cash card) is a payment card provided by a financial institution to its customers which enables the customer to use an automated teller machine (ATM) for transactions such as: deposits, cash withdrawals, obtaining account information, and other types of banking transactions, often through interbank networks. http://en.wikipedia.org/wiki/ATM_card Debit card A card issued by a bank allowing the holder to transfer money electronically to another bank account when making a purchase. http://www.google.com.ph/search?biw=1280&bih=709&noj=1&sclient=psy-ab&q=define+debit+card 2.) Differences between credit card, debit card and ATM card ATM cards An ATM card is a PIN-based card. That means that in addition to using it at ATMs, you may also be able to use it to make purchases (by entering your Personal Identification Number) if the merchant is using one of the same electronic ATM networks that’s listed on the back of your card. Debit card A debit card looks just like a regular ATM card, and you can use it......

Words: 1382 - Pages: 6