Product Offering

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Kudler Fine Foods Product
The mission of Kudler Fine Foods is to serve the customers with the different type of premium food, wine and the associated stuff in a consumer friendly environment (University of Phoenix, 2008). Strategic policy of KFF focuses on expansion of business and loyal customer base. This will be achieved through high-margin services. For these plans, UAE seems like a good option. This concise marketing plan will explain six factors; market needs and growth opportunities, SWOT analysis, market competition, service offering, service identification and justification for this specific service.
Market Needs
KFF’s gourmet brand will be provided along with a well-designed catering service. The company is looking forward to serve customers in four different ways. The first one is to provide them with delicious gourmet with the cutting-edge presentation. This will be quite difficult because there are numerous ethnic groups in this region (Taylor, 2009) and each will prefer a different type. Second need is the well-planned strategy; everything from menu selection from timing the course delivery should be perfect. Dependable customer services come next in the list. Final point is to offer above three at optimum rates, in line with customer expectations.
Market Growth
Estimation of business strengths by judging the market growth is one of the major aspects of marketing plan (Kotler & Keller, 2006). Our proposed market, the United Arab Emirates (UAE), is one of the fastest growing economies in the world. That is why countless businesspersons are investing in this emerging business hub. Even after being adversely effected by the global crisis in the last two years, economic growth figures are expected to reach 3.2% this year (Gulf Daily News, 2010). In addition, Caterers are getting much better booking figures than last year (Taylor, 2009) and this may…...

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