Review of Article Entitled Tourism Thrust

In: Computers and Technology

Submitted By Fannyhan
Words 1695
Pages 7
The authors of this article are Gurmeet Kaur and Yvonne Chong. The article is published in the Malaysian Business Volume 1, Number 2. Overview of this article is about the growth of Malaysia's tourism industry in terms of tourists arrivals and the future development of this industry. In the year 2009, many of the countries have experienced a significant decline of tourists arrivals due to the global economic crisis and H1N1 influenza. However, Malaysia was one of the seven countries which achieve positive growth. In Malaysia, tourism has become the second-largest foreign exchange-earner and has been identified as one of the 12 National Key Economic Area (NKEA).
The Minister of Tourism, Datuk Seri Dr Ng Yen Yen, has been promoting art tourism since nature and culture have been the twin strengths of Malaysia tourism. The ministry's focus is on improving tourism products and creating focused tourism clusters. They tries to get the private sectors involve in driving tourism growth and aim to turn Malaysia into a Garden-and-Parks tourism destination which is a lucrative sector.

The article starts with a brief introduction on tourism and the importance of tourism in a country. It then goes into details on how to promote our country (Malaysia). Our Minister, Datuk Seri Dr Ng Yen Yen is coming up with unconventional ideas to boost the tourism sector and to move it up. She has been actively promoting the art of tourism which no one has ever associated Malaysia with before. The Parks-and-Gardens tourism is on developing in Malaysia as it will leverage on and showcase the nation's rich biodiversity. Moreover the minister is also improving tourism products and also creating focused tourism cluster that would resistor on existing and new iconic tourism products. The minister has come out with strategies…...

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