Service Products and Economic Tourism

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Geography 300
Final Exam: Service Product and Economic Tourism (All sources are a part of Bibliography)

"The media is going to be in town and they're going to stick microphones in front of a whole bunch of visitors to get their opinions on their experience in London. Their answers are going to be critical in supporting the reputation of London and the UK in the future," said Greg Klassen, Senior-Vice President of the Canadian Tourism Commission. This statement came just before the 2012 Olympics. In a nutshell, his comment hits the nail on the head in terms of the impact hosting the Olympics can have on future tourism after hosting the Olympics. It goes without saying, then, that hotels and restaurants should price cautiously. "Resist the urge to price for the Olympics and con-sider pricing for the next 10 years instead. You don't want these to become known as the rip-off Olympics," advises Klassen. By hosting a successful major event, a city is able to demonstrate technical and organizational abilities, and even winning the opportunity to act as the host city signals success. However, by taking on that responsibility, in an event such as the Olympics, you run into the possibility that the event may not go the way you planned it. Either way, hosting the Olympics is an opportunity that many tourist destinations will not let pass them by. The Australian Tourist Commission received US $6.7 million from the Australian Government over four years, to maximize the tourism opportunities presented by the Sydney Olympic Games. It assisted official ticket agents, appointed by each National Olympic Committee, to develop travel packages that featured tours to various parts of Australia. Many of the agents had little prior knowledge of Australian destinations and were working with the Australian Tourist Commission for the first time. This, new relationships were formed and…...

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