Shell, Greenpeace

In: Business and Management

Submitted By rina0619
Words 961
Pages 4
Summary

Shell, one of the largest multinational oil companies planned to dispose of the Brent Spar, which was huge floating oil storage and loading buoy, by sinking it at a site in the deep Northern Atlantic, with full UK Government approval. But a combination of Greenpeace, European Ministers and the public stopped them. In order to ensure that no similar incidents occur in the future, the Shell UK should seek to build an open and transparent process, involve environmental interest group like Greenpeace.

Issues
Disposal Options: In the last analysis, there were two options; horizontal on-shore dismantling and deep water disposal. Shell qualified the deep water disposal option as Best Practicable Environmental Option (BPEO).
BEPO Process: Several options were evaluated according to engineering complexity, risk to health and safety of workforce, environmental impact, cost, and acceptability by the British authorities and other interested parties, such as fishermen’s associations. It is important to that stakeholders such as Greenpeace were not included.
Deep water disposal option: The deep water disposal option had the advantage on the grounds of engineering complexity, risk to health and safety of the work force, and cost (about 11 million pounds versus 46 million pounds).
Regulatory Principles: The International Maritime Organization’s (IMO) guidelines and UK legislation stipulate that sinking in the ocean is an acceptable option.
Shell’ position: Shell was seen to be greedy. As stated above, the public saw that it was no coincidence that the declared option was the cheapest. Hence, Shell was seen as an easy target to boycott. People felt that they had acted in an environmentally correct way without considering which option was environmentally acceptable in real life.
Greenpeace: Greenpeace had great skills to appeal to the public with simple message…...

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