Should Zappos.Com Go to Europe?

In: Business and Management

Submitted By Ricky1430
Words 597
Pages 3
Zappos.com is a success online retailer. They offer different items, including shoes, clothing, bags, housewares and beauty products. Customers can purchase the item on their company’s web site or by phone and the item will be shipped within a few days. Zappos.com also provide return service. If the item does not fit or the customer decides it is not right, customer can return the item for full credit with free return shipping up for one year. The images that Zappos.com portrays to the customers in the United States is fast shipping and complete great customer service. In my point of view Zappos.com it is hard to translate the same image to the European market. Fast delivery and customer service are the primary features that attract customers buy thing on the Internet. Next day delivery is very important and a bid deal in the United States. Because of the regional distance Zappos.com is hard to use the same attraction in European market. Beside that customer service by phone also facing a hard translation to the European market. In the United States most of the people are speak in English but in the European people are speaking another language. For those reason I think Zappos.com it is hard to translate the same image in the United States to the European market.
Zappos.com cannot translate the same image into the European market. For this reason Zappos.com should utilize adaptation approach to both the products offered and the marketing messages. Regional distance is the main problem that makes Zappos.com hard to use the same attraction in European market, so they should use another way to attract customer to come Zappos.com. For example Zappos.com can emphasize the one-year free return service for the selling point also Zappos.com can provide different coupons code that let customers use on their company’s Wed site. Products and marketing messages are designed…...

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