Stakeholder Mapping

In: Business and Management

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Stakeholder mapping
If OneLife are to go ahead with the take-over from Company F, many people involved internally and externally will be affected. To help categorise the different stakeholder groups, Mendelow’s (1991) power interest matrix will be used. This will help to highlight the different stakeholders involved and priorities the outcomes related to their power and interest in the organisation.

(Adapted from Mendelow, 1991)
Low Power /Low interest * Customers /Members of OneLife
The customers of OneLife, although being the most important aspect of the business due to the revenue they provide, with regards to the take-over would have little effect on the situation. If the company name and image were to be maintained then the customers influence will be minimal as business would continue to operate in the same way, unless the new company decide to change any of the fundamental policies or prices in the membership.
Loyal customers can be disappointed as they do not like the new management or brand.
High Power/ Low Interest * Government
The government although having high power with relation to granting access to new sites will have little effect on the take-over if operations were to continue. They may be affected if the new owners decided to expand further and open new sites. * Employees
Employees often perceive a takeover as a threat and can lose motivation. The change of management can reduce employee’s efficiency. In many cases employee can lose their jobs.
Low Power/High Interest * Individual investors * Competitors
A takeover over competitors can create oligopoly in a market. In such case a company F can increase price of memberships and customers may need to pay higher memberships fees. If Company F takes over OneLife, their market shares will immediately increase. Such threat can destroy other competitors and can create…...

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