Starbucks Performance Criteria

In: Business and Management

Submitted By Nick85
Words 529
Pages 3
What ate the performance criteria for Starbucks (Financial/non Financial)? Did the importance of performance criteria change over time; can you link performance criteria and strategic decisions?

Content
1. Problem statement 2. Non financial performance criteria 3. Financial performance criteria 4. Link financial and non financial 5. Strategy change 6. Conclusion 7. Future targets

Problem statement
1. Problem statement 2. Non financial performance criteria 3. Financial performance criteria 4. Link financial and non financial 5. Strategy change 6. Conclusion 7. Future targets

•Starbucks went through a crisis •Beginning 2008: Comeback of Howard Schultz  Turnaround strategy •Net income was down by almost 70% •The Starbucks image impended to deteriorate further

Non financial performance criteria
1. Problem statement 2. Non financial performance criteria 3. Financial performance criteria 4. Link financial and non financial 5. Strategy change 6. Conclusion 7. Future targets

Existing Problems in the past •Overwhelmed employees with the fast expansion •Baristas were trained badly

•Lost costumers individuality
•Fast food café

Non financial performance criteria
1. Problem statement 2. Non financial performance criteria 3. Financial performance criteria 4. Link financial and non financial 5. Strategy change 6. Conclusion 7. Future targets

Employees involvement

Products

Environment

Employees managers
1. Problem statement 2. Non financial performance criteria 3. Financial performance criteria 4. Link financial and non financial 5. Strategy change 6. Conclusion 7. Future targets

•Employees and manager training •Focusing with the Starbucks Values •Impress shareholders

•Costumer satisfaction

Products
1. Problem statement 2. Non financial performance criteria 3. Financial performance criteria 4. Link financial and non…...

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