Steve Jobs

In: Business and Management

Submitted By heen
Words 535
Pages 3
Steve Jobs
During the Mac's production, Job's reality distortion field bothered many team members. They felt hard to work for Steve since he did not provide the trusting, supportive, relaxed environment they needed, and most of them were afraid of Jobs since Jobs wanted to control everyone. However, Jobs' personality embraced and internalized it, it allowed him to con people into believing his vision and leaded to enabled he to inspire his team to change the course of the computer history. During the work, he always expected the best result from people, and it really worked, the team finished the impossible mission and thought it worth the pain. For the design part, Jobs wanted to make apple's product design to be really simple which got from his Zen Buddhism culture. He believed it would be friendly and lead products seems easy to use. However, during their innovation, the problem exist that the fast keeping innovations would let their new product destroy their old ones.
During this time, Jobs brought Pepsi's president to Apple with his creative idea that to sale a lifestyle to customers and build Apple Generation. This idea was still kept in Apple Company now. After Mac launched, Jobs made a huge success in the presentation. He let Mac introduced itself to the audiences. The creative action quickly attract everyone's attention and leaded Apple and himself to a new successful field.
However, Jobs' extreme desire for control finally hurt Apple, people left Apple since they did not like Jobs' style and they believed Jobs took Apple to a wrong way. Even for his best partner Wozniak decided to start his new company. While the Mac's sales got huge decrease due to its initial problem, the Apple came to its hardest situation. Finally, Jobs lost his control in Apple Company.

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