The Cheesecake Factory Expansion in China

In: Business and Management

Submitted By daniarous
Words 4495
Pages 18
CON
C SULT T REP T
TANT PORT

ANA
ALYSIS
S OF G
GLOBA XPANS
AL EX
SION

Presen nted to o: Dr. Ke ent Spr ringdal l
The
e Intern nationa al Busin ness Environm ment Word d Count: 2,770
29 O
October 2
2015

0

Table of Contents

Content

Page Number

1‐

Executive Summary

2

2‐

The Company Profile

2

3‐

Restaurants Industry Sales and
Locations

3

4‐

Global Outlook & Analyzing Regions

3

5‐

Regions' GDP% (Annual Growth)

4

6‐

Global Consumer Demand

5

7‐

Global Competitiveness

5

8‐

Target Country : China (Shanghai)

6

A‐ Economic Growth (GDP%)

6

B‐ Disposable Income

7

C‐ Consumer Behavior

7

D‐ Technology

7

9‐

Risk Factors

8

10‐

Recommendations

8

References

9

Appendices :

11

Appendix 1 : SWOT Analysis for
Chinese Market

11

Appendix 2 : PESTLE Analysis

12

Appendix 3 : Useful Charts and
Diagrams

13

1

1‐ Executive Summary
In response to the good world economic growth, the global restaurant industry is increasing in a striking way. In order to preserve higher sales and revenues, companies must seek new strategies to attain success. One of those good strategies is to expand in countries that possess healthy economic situation. The Cheesecake Factory already has well‐recognized footsteps in America and Middle East, but still needs to adjust with the high competition in these regions to get distinguished. Therefore, one of the regions that the Cheesecake Factory has no presence in it is
China, the country with the highest population in the world. By entering the Chinese market, the restaurant would be able to target the upper middle class…...

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