The Impact of Cultural Diversity Within the Hospitality & Tourism Industry

In: Business and Management

Submitted By Lilly1308
Words 2667
Pages 11
Table of Content

I. Introduction 3
II. Cultural diversity 3
II.1. Advantages of cultural diversity 4
II.2. Disadvantages of cultural diversity 5
III. Organizational Culture 5
IV. Management strategies to overcome issues related to cultural diversity 7
V. Globalization 8
VI. Conclusion 9
VII. References 11

I. Introduction
Immigration plays a big role in today’s business world. Especially the hospitality and tourism industry is highly affected, as this industry offers a large number of unskilled positions that can easily be provided to immigrants (Hearns, Devine & Baum, 2007). The intention of these workers who go abroad is mainly the chance to earn higher wages in the chosen foreign country (D’Netto & Sohal, 1999). According to these facts the workforce, especially in the hospitality industry, is becoming more and more diverse which can lead to either advantages or disadvantages (Kandola & Fullerton, 1998; Gröschl & Doherty, 1999; Kreitner, 2004 in Hearns, Devine & Baum, 2007). In order to overcome issues and conflicts related to cultural diversity, key authors such as Gundling & Zanchettin (2007), Primer (2000), D’Netto & Sohal (1999) , Graf (2003) and Lund (2003) have pointed out the possibility to implement diversity management strategies that help employees with the adaptation process.

II. Cultural diversity
Culture is a term that has many definitions in academia; Hofstede (2001) introduces culture as “the collective programming of the mind that distinguishes the members of one group or category of people from another” (p.9). Moreover Hofstede (2001) has developed the theory of using five different dimensions in order to analyze differences between cultures. In addition not only National Culture can have an impact on the workforce but also the implementation of an organizational culture that can enhance employees’ commitment as well as…...

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