The Importance of Planning

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The Importance of Planning

Planning helps an organization chart a course for the achievement of its goals. The process begins with reviewing the current operations of the organization and identifying what needs to be improved operationally in the upcoming year. Planning can be divided into the following categories: strategic, tactical, operational, and contingency, with each step including more specific information than the last. (Contemporary Business page chapter 7 page 225, paragraph one) The far-reaching level of planning is strategic planning- the process of determining the primary objectives of an organization and then acting and allocating resources to achieve those objectives. (Contemporary Business chapter 7 page 225, paragraph two.) Also strategic planning is a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it does it, with a focus on the future.

Tactical planning involves implementing the activities specified by strategic plans. Tactical plans guide the current and near-term activities required to implement overall strategies (Contemporary Business chapter 7 page 225, paragraph 3.) For example, if you decide one of the best ways to reach your target consumer is TV advertising, then the tactical plan needs to carefully spell out the specifics of the TV campaign. Steps in developing this plan include, but are not restricted to, deciding on an appropriate message; arranging for the production of the commercial; deciding what channels to air the commercial on and when; and following up with potential customers who respond to the campaign. Operational Planning creates the detailed standards that guide implementation of tactical plans. Also operational planning deals with developing and implementing tactics in specific functional areas.…...

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