The Running Head

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Running Head: KUDLER STRATEGY

Week 6 Kudler Strategy

Yong Zhou

University of Phoenix/ MBA Program

STR/581 Strategic Planning & Implementation

Professor Doug Gilbert

August 11, 2009

Executive Summary

Kathy Kudler is the creator of Kudler Fine Foods. Kathy’s primary goal in establishing KFF was to create a retail store that provides a selection of gourmet foods in order to meet the needs of the typical person all within one store. A wide variety of foods are offered at Kudler Fine Foods. The many different departments include gourmet baked goods, dairy, cheese, wine, organic and non organic produce sections, fresh meats, and seafood. Furthermore, the three different retail locations will offer cooking classes in addition to monthly cheese and wine customer appreciation classes. Some of these services will be expanded into the private residence sector. Adding to their list of offered services, KFF has just added a new catering service in an attempt to attract new customers as well as increasing revenue from their existing customer base. There have been some recent operational changes at Kudler that will be advantageous to the success of their stores. Kudler is able to increase their profitability by using operational strategies such as establishing contracts with local producers of organic produce, creating a purchasing department, and through the use of marketing tools. The right strategies will keep Kudler Fine Foods competitive in the fine foods industry. By changing the current use of computer, it will create more business opportunities. Redefining the role of the management team will facilitate the operation of the Kudler and make it more efficient. Company Background

Kudler Fine Foods, a California based gourmet grocery chain, is a local upscale specialty food store located in…...

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