Tns Case

In: Business and Management

Submitted By jixon
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The Seven Principles of Supply Chain Management
DAVID L. ANDERSON, FRANK F. BRITT, and DONAVON J. FAVRE -- 4/1/1997
To balance customers' demands with the need for profitable growth, many companies have moved aggressively to improve supply chain management. Their efforts reflect seven principles of supply chain management that, working together, can enhance revenue, cost control, and asset utilization as well as customer satisfaction. Implemented successfully, these principles prove convincingly that you can please customers and enjoy profitable growth from doing so.
Seven Principles
1. Segment customers based on service needs.
2. Customize the logistics network. 3. Listen to signals of market demand and plan accordingly.
4. Differentiate product closer to the customer.
5. Source strategically.
6. Develop a supply chain-wide technolgy strategy.
7. Adopt channel-spanning performance measures.
Managers increasingly find themselves assigned the role of the rope in a very real tug of war—pulled one way by customers' mounting demands and the opposite way by the company's need for growth and profitability. Many have discovered that they can keep the rope from snapping and, in fact, achieve profitable growth by treating supply chain management as a strategic variable. These savvy managers recognize two important things. First, they think about the supply chain as a whole—all the links involved in managing the flow of products, services, and information from their suppliers' suppliers to their customers' customers (that is, channel customers, such as distributors and retailers). Second, they pursue tangible outcomes—focused on revenue growth, asset utilization, and cost reduction.
Rejecting the traditional view of a company and its component parts as distinct functional entities, these…...

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