Understanding Consumer Behaviour

In: Business and Management

Submitted By annaimmaculate
Words 2035
Pages 9
REFERENCES

1) Adams, J. S., "Inequity in .Social Exchange." In L. Berkowitz (ed.), Advances in Experimental Social Psychology , 2, New York: Academic Press, 1965.

2) Armstrong, J. S., "Role Conflict in Marketing or the Ox and the Fox,"
Oslo: Symposium, "New Directions in Marketing," 1976.

3) Atkinson, J. W. , An Introduction to Motivation , New York: Van Nostrand, 1964.

4) Campbell, J. P., Dunnette, M. D., Lawler, E. El and Weick, K.'E.-, Managerial Behavior, Performance, and Effectiveness , New York: McGraw-Hill, 1970.

5) Campbell, J. P. and Pritchard, R. D., "Motivation Theory in Industrial and Organizational Psychology." In M. D. Dunnette (ed.), Handbook of

6) Organizational Psychology , Chicago: Rand McNally, 1976.

7) Porter, L. W. and Lawler, E. E., Mana gerial Attitudes and Performance ,
Homewood, IL: Irwin, 1968.

8) Porter, L. W. and Mitchell, V. F., "Comparative Study of Need Satisfactions in Military and Business Hierarchies," Journal of Applied Psychology, 51 (April 1967

9) Tolman, E. C, Purposive Behavior in Animals and Men , New York: Appleton-
Century-Crofts, 1932.

10) Van Raaij, W. F., "Economic Psychology and Marketing," Oslo: Symposium
"New Directions in Marketing," 1976.

11) Walster, E. and Walster, G. W. , "Equity and Social Justice," Journal of
Social Issues, 31 (Summer 1975).

DIARY

1st week

8 packaged salads mix – Greek, Barba Stathis
Corn
Eggs
Tomatoes
Potatoes
Cauliflower
Lemons
Oranges
Apple juice
Yoghurt Total 2% - 1 packet
Coffee
1/d kg minced veal
Apple Juice Amita
Chlorine
Azax for Floor Cleaning

2nd week

5 packaged salads mix – Greek Barba Stathis
Cheese
Rice
Yoghurt Total 2%
Mushrooms canned
Canned Tuna
Spaghetti
Kitchen Paper
Napkins
Green Lola

3rd week

Pumaro Tomatoe Juice
Chicken legs
6 packaged salads mix – Barba Stathis
Fish…...

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