Uploaded Eaasy

In: Business and Management

Submitted By keepmovin68
Words 1839
Pages 8
Principles of Marketing: Final Exam
RW
Your University

BSA310

Principles of Marketing: Final Exam
Question #1: The concentration of my marketing plan is focused on the declining sales for the company, Barnes & Noble (B&N). Barnes & Noble is in the process of renegotiating our leases and assets in attempts to cut costs. Our sales are declining and we are faced with stiff competition from Amazon, Wal-Mart, Costco, and other discount retailers. According to MSN Money, Barnes & Noble has experienced declining sales, with only 7% increases over the last three years, as compared to Amazon’s 32% (Brush, 2012). Amazon’s increased sales are driven by the introduction of the Kindle Fire and their larger inventory of digital books. The difference in price between Barnes and Noble’s Nook and Amazon’s Kindle Fire are significant, with Kindle Fire being considerably cheaper for a comparable product. Until recently, Amazon was ahead of Barnes & Noble, in offering digital downloads of movies and music. However, announced as New! on our Barnes & Noble website, we have now partnered with Netflix and Marvel to offer streaming movies and comic books. This will increase our connection to the younger generation. While our products are desired and used by all varieties and ages on the spectrum, my suggestion would be to target the college student and younger genres. When we begin to segment the public, we must begin with Generation Y. Their buying power and sheer numbers can not be ignored. They are a tech-savvy group raised on phones, computers, and hand held devices. With their numbers comparing to the Baby Boom generation, they saturate the buying market. In looking to the future, two other generations that should not be overlooked are Generation Z and AO (Always-On-The-Go). These two generations exhibit the need for instant…...

Similar Documents

No File Was Uploaded

...;Log apna banake chod dete hai. Rishta gairo se jod lete hai.. Hum to ek phool bhi na tod sake. Log to dil bhi tod dete ha Ek bus mein ladko aur ladkiyo ki team bani antakshari khelne ke liye. Girls: Hum tumko harakar dikhayenge.. Boys: Hum haar gaye, chalo ab dikhao Friendship SMS SMS > Clean > Friendship Page: 1 A single candle can illuminate an entire room. A true friend lights up an entire lifetime. Thanks for being the bright light of our friendship! 52 I believe in angels, the kind that heaven sends; I'm surrounded by angels but I call them my friends. Thanks for being my angel! 121 If you open my heart, guess what you're gonna see? It's you. As true friends are hard to find so I kept you. 137 A sweet friend is like a pillow. When you are tired, you sleep on it; When you are sad, you drop tears on it; When you are angry, you punch it; And when you are happy you hug it! Thanks for being my pillow! 332 I'm not popular, but I have nice friends; I'm not rich, but I have what I need; I may not be liked, but I know I'm loved. Thanks for being my very precious friend! For every day, I miss you. For every hour, I need you. For every minute, I feel you. For every second, I want you. Forever, I love you. 6 Ethics of Life: Before you pray-Believe Before you speak-Listen Before you spend-Earn Before you write-Think Before you Quit-Try & Before you Die-Live Always use these cosmetics in ur life. 4 ur Lips-truth; 4 ur......

Words: 330 - Pages: 2

No File Uploaded

...Chapter 11 Experiments and Test Markets Multiple Choice Questions 1. Which term below refers to a study involving the manipulation of one or more variables to determine the effect on another variable? A) ex post facto B) experiment C) monitoring study D) communication study E) descriptive study Answer: B Level: easy 2. Which variable in an experiment is manipulated by the researcher? A) dependent variable B) extraneous variable C) moderating variable D) independent variable E) mediating variable Answer: D Level: moderate 3. Which variable in an experiment is the variable expected to be affected by the manipulation? A) dependent variable B) extraneous variable C) moderating variable D) independent variable E) mediating variable Answer: A Level: easy 4. All of the following are terms used to refer to an independent variable except _____. A) predictor B) explanatory C) criterion D) all of the above refer to an independent variable E) none of the above refer to an independent variable Answer: C Level: easy Use the following to answer questions 5-9: In the study of bystanders and thieves presented in the text, participants are invited to a store where they see someone steal the purse of another customer. The accosted shopper and the thief are really acting their parts to set the stage for the experiment. Participants view the robbery alone or with another participant. The study sought to......

Words: 3574 - Pages: 15

No Paper Uploaded

...Y y y y y y y yy y y y y y y y y yy y y y y y y y vy y vy y y y y vyy yy y y7 y y y y y7. Y y y y y y y yy y y y y y y y y yy y y y y y y y vy y vy y y y y vyy yy y y7 y y y y y7. Y y y y y y y yy y y y y y y y y yy y y y y y y y vy y vy y y y y vyy yy y y7 y y y y y7. Y y y y y y y yy y y y y y y y y yy y y y y y y y vy y vy y y y y vyy yy y y7 y y y y y7. Y y y y y y y yy y y y y y y y y yy y y y y y y y vy y vy y y y y vyy yy y y7 y y y y y7. Y y y y y y y yy y y y y y y y y yy y y y y y y y vy y vy y y y y vyy yy y y7 y y y y y7. Y y y y y y y yy y y y y y y y y yy y y y y y y y vy y vy y y y y vyy yy y y7 y y y y y7...

Words: 280 - Pages: 2

No File Uploaded

...School of Social Sciences and Humanities MA Media and Communication Specializations: – Media Management – Advertising and Public Relations University of Management and Technology C-II, Johar Town Lahore-54770, Pakistan Tel: 92 42 35212801-10 Fax: 92 42 35212819 Email: info@umt.edu.pk University of Management and Technology www.umt.edu.pk School of Social Sciences and Humanities School of Social Sciences and Humanities Career Opportunities After graduating from UMT, you are likely to find employment opportunities in the following areas: – – – – – – Editorial positions at press, broadcast and web media outlets Managerial positions in media Public relation firms or PR departments of corporations Advertising agencies Establishing new businesses Teaching or researching mass communication Admission requirement – Graduation from an HEC recognized University with minimum 45% marks – Interview Introduction Media is becoming one of the growing industries in our country. In last decade (2000-2010) Mass Media has emerged as a new socio-political and socio-economic force which is supporting the process of required change in society. Media is enhancing its role tremendously to promote democracy, making sure good governance and monitoring malpractices. A large number of media organizations have been established and many plans are in the pipeline. Other dimensions of mass communication like Advertising, Public Relations and Development Communication are......

Words: 1778 - Pages: 8

Eaasy

...Richman Investments Acceptable Internet Use Policy Richman Investments Acceptable Internet Use Policy Use of the Internet by employees of Richman Investments is permitted and encouraged where such use supports the goals and objectives of the business. However, Richman Investments has a policy for the use of the Internet whereby employees must ensure that they: • comply with current legislation • use the Internet in an acceptable way • do not create unnecessary business risk to the company by their misuse of the Internet Unacceptable behaviour In particular the following is deemed unacceptable use or behaviour by employees: • visiting Internet sites that contain obscene, hateful, pornographic or otherwise illegal material • using the computer to perpetrate any form of fraud, or software, film or music piracy • using the Internet to send offensive or harassing material to other users • downloading commercial software or any copyrighted materials belonging to third parties, unless this download is covered or permitted under a commercial agreement or other such licence • hacking into unauthorized areas • publishing defamatory and/or knowingly false material about Richman Investments, your colleagues and/or our customers on social networking sites, ‘blogs’ (online journals), ‘wikis’ and any online publishing format • revealing confidential information about Richman Investments in a personal online posting, upload or transmission - including financial information......

Words: 288 - Pages: 2

Jquery-Casestudy.Doc Uploaded Successfully

...Case Study 1. Write a jQuery script to design 8x8 matrix format with color black and white. It should seem like Chess Board. Need a button with a label Reverse. All div color should be changed from black to white and white to black. 2. Write a jQuery script to design 2 div element in the page. Show big text in those div's and you will get scroll bar. If I move right side scroll bar then left side div scroll bar need to move along with the rite. As well vice verse. 3. Write a jQuery script(toggle) to design menu as below mentioned a) Fruits Banana Mango Jackfruit b) Vegetables Brinjal Bumpkin Snake Guard c) Oil Gingelly Sun Flower Groundnut Initially, all menu should be non-expand mode except Title menu. If I am click Fruits Title, should expand the menus are avail under it. Rest of all non-expand. 4. Write a jQuery script to search a text in the paragraph. Provide a text field and search button below to the paragraph. Highlight all the words in yellow colors once found when search button clicked. 5. Write a jQuery script to design 8x8 matrix format with color black and white. It should seem like Chess Board. Provide buttons like first, last, Odd and Even. When you click first button, first div should be changed highlighted with color yellow and border should be in red color. Like wise, do the same for last, odd and even button clicked. 6. Write a jQuery script to design an UI form for retailing customer and it should......

Words: 343 - Pages: 2

Eaasy

... S.SUGUNESH WARAN E-mail : sugunesh4@gmail.com Mettan Thottam, Mobile : 9597440332 Palakkari(p.o), Thudupathi(via), Erode (DT), Pin: 638057 [pic] OBJECTIVE Seeking for a good challenging position in Software developing field to utilize my skills, Education knowledge and improve my skills in a well reputed organization. ACADEMIC QUALIFICATION |COURSE |INSTITUTION |BOARD / UNIVERSITY |YEAR OF PASSING |PERCENTAGE | | | | | | | |MCA |Kongu Engineering College, Perundurai |Anna University, Coimbatore |2014 |7.50* | |B.Sc(c.s) |Nandha Arts And Science College,Erode. |Bharathiar | |78% | | | |University |2011 | | |XII |A.E.T Matric Higher Secondary School, Erode. |State Board |2008 |58% | |X |A.E.T Matric Higher Secondary School, Erode. |Matriculation |2006 |70% | * is the......

Words: 275 - Pages: 2

Uploaded and More

...Construction of Oahu’s rail system that is currently underway should continue as planned to achieve the goal of alleviating the worst traffic problem in the country. As the subject of heated debate since [year rail was put up to vote], when 53 percent of the residents of Oahu voted in favor of having rail (author), there are loud voices in the community calling for termination of the project and one mayoral candidate is running with rail opposition as his sole platform. This essay argues that the people of Oahu are in dire need of this transportation system to reduce frustration and wasted time spent on the road, and addresses the flawed reasoning of those who oppose rail. People on Oahu need rail because traffic in Honolulu is ranked as the worst in the entire country. A 2011 poll conducted by __company__ found that traffic in Honolulu, based on distance traveled over time, was worse than traffic in well-known congested cities like New York, Los Angeles and San Francisco. If you ask any resident about their commuting experience, their response is highly likely to be filled with only complaints. It is very common for people who live in west Oahu (Kapolei, Makakilo, Ewa, Waipahu) and central Oahu (Mililani, Wahiawa) to spend between two to three hours commuting to town every weekday, possibly more if there is a stalled care or accident. However, traffic is not only a problem on weekdays – freeways and surface roads can be equally congested on weekends. With the population on...

Words: 1375 - Pages: 6

Uploaded

...If You Forget Me by Pablo Neruda I want you to know one thing. You know how this is: if I look at the crystal moon, at the red branch of the slow autumn at my window, if I touch near the fire the impalpable ash or the wrinkled body of the log, everything carries me to you, as if everything that exists, aromas, light, metals, were little boats that sail toward those isles of yours that wait for me. Well, now, if little by little you stop loving me I shall stop loving you little by little. If suddenly you forget me do not look for me, for I shall already have forgotten you. If you think it long and mad, the wind of banners that passes through my life, and you decide to leave me at the shore of the heart where I have roots, remember that on that day, at that hour, I shall lift my arms and my roots will set off to seek another land. But if each day, each hour, you feel that you are destined for me with implacable sweetness, if each day a flower climbs up to your lips to seek me, ah my love, ah my own, in me all that fire is repeated, in me nothing is extinguished or forgotten, my love feeds on your love, beloved, and as long as you live it will be in your arms without leaving mine O, Mother Earth by Ernesto P. Santiago O, Mother Earth, O, Mother Earth, you’re so rich, with butterflies’ songs and full of olden lullabies, sung by mountains and valleys while rivers keep flowing through the ever-changing seasons of life. Youspeak the language I hardly know, but...

Words: 874 - Pages: 4

Essay Uploaded

...sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is a sample essay uploaded. This is......

Words: 302 - Pages: 2

Eaasy

...The Literacy of Soccer “Wake Up, America: Here's Why Soccer Is The World's Best Sport.” This is a title of an article about soccer’s influence, which explain the importance of knowing and playing soccer. As everyone knows, soccer is definitely unpopular in the United State. Compared to soccer, local Americans prefer to focus on football, baseball, and basketball. According to a set official data on a magazine about Americans’ favorite sports, the ranking of soccer is around seventy, which is fall behind dog sledding unexpectedly. Now, I have to stand out and announce the significant literacy of soccer because people could improve themselves by touching the philosophy of soccer. Many people regard soccer a kind of sport item and they ignore that the literacy of soccer had become a critical sponsorship when I was young. Actually, the literacy of soccer reflects not only physical training and violent aesthetics when I fight with my rivals, but also the deep value and perspective such as strategy, teamwork, and persistence, which is beneficial to my whole life experience. In order to achieve a goal and success especially over a long period of time, people must establish a series operative strategy which will be helpful to their destination. Just like plans and projects, it is necessary for human beings to make effective strategies because they could get more confidence to make decision in advance. It is why soccer teams need coaches to formulate different kinds of tactics to...

Words: 1088 - Pages: 5

No File Uploaded

...Core functions of SBP: 1: STATE BANK AS A BANK OF ISSUE The State Bank of Pakistan has the role right to issuenotes except subsidiary coins which are issued by the Government. The Bank adopted the Proportional Reserve System for the issue of notes upto December 1965. The level of currency banking by gold bullion, foreign securities is now fixed 1200 million through an ordinance in December 1965. This system of note issue is known as minimum Reserve System. The size ofnotes issue reflects the public demand for money. The amount of notes in circulation can be increased to meetthe public demand and are adjusted according to the general level of prices and economic activity in the country. The assets of the Issue Department are always equal to liabilities. 2: FRAMING AND OPERATION OF MONETARY POLICY: The State Bank of Pakistan frames and operators the monetary policy. Monetary policy is conducted by the State Bank of Pakistan to regulate and control the volume of money and credit supply in the country in order to achieve specific economic objectives such as price stability, reducing unemployment, etc. The main instruments of monetary policy are (i) Open market operation. (ii) Changing the reserve requirement and (iii) Changing the discount rate. 3:  REGULATION AND SUPERVISION OF BANKS: The State Bank of Pakistan has full powers to supervise and control the banking system in the country. The regulatory powers relate to the licensing of banks, and their branch,......

Words: 1386 - Pages: 6

No File Is Uploaded

...The International Committee of the Red Cross Managing Across Cultures Case study Reference no 408-061-1 This case was written by Sowon Kim and Professor Susan Schneider, HEC-University of Geneva. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. © 2008, HEC-University of Geneva. No part of this publication may be copied, stored, transmitted, reproduced or distributed in any form or medium whatsoever without the permission of the copyright owner. ecch the case for learning Distributed by ecch, UK and USA www.ecch.com All rights reserved Printed in UK and USA North America t +1 781 239 5884 f +1 781 239 5885 e ecchusa@ecch.com Rest of the world t +44 (0)1234 750903 f +44 (0)1234 751125 e ecch@ecch.com 408-061-1 THE INTERNATIONAL COMMITTEE OF THE RED CROSS: Managing Across Cultures This case was written by Sowon Kim, Ph.D. candidate, and Susan Schneider, Chaired Professor of Human Resources Management at HEC – University of Geneva. The case was made possible through the generous cooperation of the International Committee of the Red Cross. The case is intended as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. © 2008 HEC – University of Geneva. All rights reserved. No part of this [publication may be copied,......

Words: 8284 - Pages: 34

Uploaded Paper

...Sustainability and System Change Wal-Mart’s Pioneering Strategy Frank Dixon (Published on CSRwire.com, April 18, 2006) On October 24th, 2005, Lee Scott, CEO of Wal-Mart, gave one of the most important business speeches ever. In it, he committed the largest company in the world to making zero waste, using 100% renewable energy and selling sustainable products. The implications are huge. These goals cannot be achieved without broad systemic changes in areas including supply chain, regulatory and consumer awareness. To achieve its goals, Wal-Mart is integrating system change efforts into its sustainability strategy. By doing so, it is pioneering what may be the first sustainability strategy that actually has the potential to achieve sustainability (sustainability relates to ensuring society survives and prospers over the long-term). This article discusses the need to better address systemic issues that essentially compel all firms to negatively impact society. It also describes why sustainability will be the competitive advantage strategy of the 21st century and how Wal-Mart is capitalizing on this opportunity. System-Watch All companies produce negative environmental and social impacts. As companies impact the closed Earth system, pushback from the system is inevitable. This pushback can take the form of activist campaigns. As the largest company in the world, Wal-Mart has high environmental and social impacts. Several activist efforts have arisen in response......

Words: 3364 - Pages: 14

No Files Was Uploaded

...A224 Recombinant DNA Technologies Problem 4 – Ask for More Protocol Background: DNA was isolated from the fluorescing bacteria. For subsequent cloning steps, additional copies of the gene responsible for the fluorescence are needed. Perform the Polymerase Chain Reaction (PCR) and analyze the PCR reactions via agarose gel electrophoresis. NOTE: Read and all the instructions carefully before starting your experiment. Facilitators will guide you on the use of PCR machine and agarose gel electrophoresis. Be cautious when there is a need to handle items/equipments and the hazardous reagent, Ethidium Bromide (EB) in the EB room. Materials: Agarose gel electrophoresis set DNA ladder (marker) DNA loading dye DNA samples (labelled as DNA 1 and DNA 2; DNA 2 is obtained from P3) Deionised water Ice in tub Biohazard bin Disposable pipette tips Gloves Microcentrifuge (table top) Micropipettes (P1000, P100, P20) Microcentrifuge tubes (1.5ml) Paper Towels PCR machine PCR master mix (Taq Polymerase, MgCl2, dNTPs, buffer) Primers (labelled as Primer 1 and Primer 2) Methods: LAB 1: AM session (9.15am to 12noon) Part A: The Polymerase Chain Reaction (PCR) As a team, you will be using TWO DNA samples to perform TWO PCR reactions; DNA 1 will be given and DNA 2 which is obtained from your P3. NOTE: If you have TWO DNA samples from P3, choose the ONE with better purity or quantity. 1. Refer to Table 1 and complete the components and volumes needed...

Words: 1931 - Pages: 8