Viacom

In: Business and Management

Submitted By elana
Words 1039
Pages 5
SWOT ANALYSIS Our group will now conduct a SWOT analysis from the perspective of the corporate center. We will determine Viacom’s strengths, weaknesses, potential opportunities for further success, and threats that it is exposed to among operating in different industries. A SWOT analysis will help identify internal and external factors that are either favorable or unfavorable to Viacom’s position as a global entertainment and media corporation. To properly analyze a SWOT analysis, we will evaluate Viacom’s objective to serve an ever-growing population of kids, tweens, teens and adults who want their favorite media and entertainment, 24 hours a day, 7 days a week.
STRENGTHS
Viacom acts as a global entertainment company that has interests in numerous media industries. The company has been able to remain competitive within its numerous industries because it expands off of a successful television show or movie for instance. A successful television show has the potential to be created into a movie, or could generate a soundtrack, books, amusement park rides, or other merchandise. Having a variety of resources and outlets internally help create and promote Viacom’s productions. Viacom has also responded to the technological advancements in the entertainment industry and has acquired many digital assets. Viacom also has a tendency to advertise for their networks on other company owned networks. Viacom strategically gains company awareness by perpetually advertising its brands internally.
Viacom aims to achieve its strategy by having dominant individual brands within its media network segment. Viacom owns MTV Networks, BET, CMT, VH1, Comedy Central, Nickelodeon, and many other large reputable networks. Each of these networks aims to target a specific audience or demographic. Viacom has strategically sought to access different audiences so it doesn’t cannibalize its own…...

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