Wegman Case

In: Business and Management

Submitted By aashishsharma
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Team 2: Whole Foods Presenta8on, NBA 5330 Management Cases 2/18/2013 Kevin Bell, Jen Cohen, MaE De Paolo, Sarah Hu, Aashish Sharma

Whole Foods should acquire Wild Oats and increase its product offerings to enable lifestyle shopping and maintain its leadership posi:on

Whole foods currently is the leader in the natural-­‐ food retail chain and the fastest growing company in the grocery market

• Natural food segment growing at 7% • Whole foods sales -­‐ 16.3% of total sales in the natural product stores • Increasing compe88on from Gourmet & tradi8onal retailers and Discount stores

Challenge: How to maintain their status as a market leader in the Natural food Category while coping with increasing compe::on

Acquire compe88on such as Wild Oats

Increase private label offerings

Increase conven8onal brand offerings

Summary

strategy

Consumer segments

Competition

opportunities

Conclusion

Whole Foods strategy is to offer best in class natural/organic offerings to ideologically-­‐mo:vated, affluent consumers

Strategy Method Benefit

Acquire Competencies & Geographic Presence Target Ideological Buyers

• Acquire stores in key regions • Adopt best…...

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