Why Write an Executive Summary

In: Computers and Technology

Submitted By claimchowder
Words 1409
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How to Write an Executive Summary: Why Write It?

Investors, lenders, executives, managers and CEOs are busy. Always. That means that the executive summary is an essential gateway for your business plan to get read. Think about it this way: if you had an endless list of things to do, and someone handed you an 80-page document and said "read this! you'd probably first want to know why.

"The most important reason to include an executive summary is that in many cases, it is the only thing the reader will read," says Pablo Bonjour, founder & CEO of Katy, Texas-based SMG Business Plans, a company that offers entrepreneurs assistance in writing business plans. According to Bonjour, investors will read the executive summary to decide if they will even bother reading the rest of the business plan. It's rare for an investor or lender to read an entire business plan, at least in the initial stages of analysis and consideration for funding, so having a strong executive summary is key.

When you're writing your business plan, your goal is to get your foot in the door and face-time with the investor. "Assuming that your business is a good fit for the investor, a strong executive summary will get you invited in for a meeting," Hirai says. "A poor executive summary will leave you standing in the cold."

Dig Deeper: How to Write a Great Business Plan

How to Write an Executive Summary: The First Paragraph

Just like a movie might begin with a fight scene or a magazine article opens with a funny anecdote, you'll need a strong hook for your executive summary.

"The most important part of an executive summary is the first paragraph that clearly explains what the company does," according to Dave Lavinsky, president of Growthink, a Los Angeles-based company that helps entrepreneurs develop business plans and raise capital. "Most business plans start with a story that tries…...

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