Explain To What Extent An Advertisement Binds The Advertiser To The Terms Of The Advertisement

  • Advertisement

    Advertisement his been in existence for some time now and in order to understand the term you must understand “Advertise.”Advertise is to announce or praise a product or service in some public medium of communication in order to induce people to buy or use it. Advertise also used to give information to the public about and announce publicly in a newspaper, on the radio or television as well. Institutional advertising has for a century sought to build corporate reputations without appealing for sales

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  • Advertisement

    services or support political candidates or ideas. This research paper main objective is to give information about creating an effective advertising campaign. These serve as guide to those who wants to make an advertisement, the factors that will affect in making an advertisement. Advertisement is very important to those who want to start-up a new business venture. It helps to convince the consumer to buy their product. Adverting helps the consumer to educate the new product, to help choosing a

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  • Advertisement

    Impact of advertising on consumer Abstract: this study aims to analyze the effect of advertisement on the mind of consumer. The impact of advertisement on the consumer’s cognitions, affection, purchases behaviors. Saving of time and cost Facilitate recall Introduction: The world is becoming a common market place in which people, no matter where they live, desire the same products and life style, as propounded by Levitt (1983). Any business needs to advertise and promote to attract

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  • A Reflection on Advertisements

    The AICF and the West Hill College advertisements display the main information about two different colleges with the same purpose, which is to attract students and parents. Both ads imply that there is no need to spend more money in college than what is truly needed. The AICF advertisement shows how there are a variety of colleges that have more opportunities for people that do not speak English as their first language. That may be very appealing for people that have trouble understanding certain

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  • Advertisement

    business-specific subsets • Offers the ability for your audience to respond directly and immediately • 24/7 access to your advertising • Easily changeable – you can change your ad much easier Why we advertise our products Where we can see advertisements Is it a good idea to spend money on advertising? The Pros and Cons of Advertising The case for advertising The case against advertising provides employment, raise standards of living, Cons • Short shelf life • Read hastily • Pass-along

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  • Advertisement

    Lessons What would you give for another chance at life? What do we consider changes? Well for some will give up what they have worked so hard for; their entire life, while others would give up the bare minimum for it. If anyone wants to improve their life, then they must learn how to change and adapt to their new surroundings. When we think about changes, we usually think about taking something negative and turning it into something positive. With every lesson learned there must be a price to pay

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  • Facebook Advertisement

    Promote Your Product & Brand with Facebook Advertisement. Alien Outsourcing provides Facebook advertising service. Alien Outsourcing fundamentally changes the way brands engage consumers in social media with a strategy-based approach underpinning powerful media management technology, performance-based pricing and unparalleled quantitative analysis. You can reach people based on their: - Location - by city, state, province, or country. - Demographics - by age range, gender or a specific

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  • Advertisement

     Hotels  Flights  Car-rentals  Cruises  Activities  Easy to use.  Very exciting.  Wonderful graphics.  Options that encourage travel What is ‘ Advertising Stickiness ’ ? (advertising) a research measure that captures the extent to which viewers wish to spend more time looking at or reading a print ad. The low stickiness rating helped explain why its ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo. Stickiness and Websites When a website

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  • Advertisement

    Poverty is widespread in India, with the nation estimated to have a third of the world's poor. According to a 2005 World Bank estimate, 26.1% of the total Indian population falls below the international poverty line of US$ 1.25 a day (PPP, in nominal terms  21.6 a day in urban areas and  14.3 in rural areas).[1] A recent report by the Oxford Poverty and Human Development Initiative states that 8 Indian states have more poor than 26 poorest African nations combined which totals to more than 410 million

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  • The Effect of Advertisement on Consumer Behaviour

    CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Advertisement plays a vital role in the marketing of products as it provides a buying power for various product operations by affecting the behavior of consumers. Different media have been used for advertising products such as news papers, magazines and radio. Television however occupies an important place of products due to its extensive spread worldwide. In addition, television plays an important

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  • Advertisement Agencies

    Developing Country Studies ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.3, 2012 www.iiste.org Advertisement Movement through Electronic and Print Media: A Study on Bangladesh MD. ABDULLAH AL JAMIL Department of Marketing, Comilla University, Kotbari, Comilla, Bangladesh. Postal Address: 16/F (Ground Floor), Tallabgh, Shukrabad, Mohahammadpur, Dhaka-1207, Bangladesh. Country Code: 880. Cell No: 01712561508, 01674-931127 E-mail: tanvir1111@yahoo.com Abstract The advertising industry

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  • Advertisement

    Fashion Industry and Advertisement Have you ever thought about the role of advertising in our lives? We are surrounded by advertisements and commercials. It’s almost everywhere. We see or hear a lot of advertisements on the TV sets, in the newspapers, on the radio. The main aim of advertisers is to attract our attention and then make us purchase a particular product or agree with a particular idea. Advertising is of great importance in our world of competition. It is important for both seller

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  • Uses of App Advertisement

    Abstracts Apps advertising is a valuable way for the marketers and advertisers to attract the customers or apps users to engage in the products or services promotion or interact with them for deeper customer experience. As the increasing uses of smartphone and tablets, m-business is overwhelming in e-commerce. The main goal of apps advertising is increase the brand awareness, expand market share, improve customer experience and create more profits from customers. Apps advertising is a lower investment

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  • An Analysis of Language Features in English Advertisements

    AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS   Abstract This paper presents an analytical study of the language features of English advertisements at lexical, syntactic and discourse levels. In order to conduct a data-driven study, the author builds a corpus of 60 English advertisements. It is hoped that through the detailed survey of three types of advertisements: namely, daily consumer goods ads, technical equipment ads, service ads, similarities and differences in advertising

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  • Defense Mechanism & Psychographic Segmentation in Term of Bangladeshi Advertisement

    Psychographic segmentation: The psychographic profile of a consumer segment can be thought of as a composite of consumers measured activities interest & opinions (AIOs). In term of Psychographic segmentation, Consumer responses to a large number of statements those measures…… Activities: how the family spending time? Example: golfing, volunteering to a local blood bank. Interest: the consumer’s family preferences & priorities. Example: Ecstasy for cloth & Pizza hut for party. Opinions:

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  • Impact of Advertisement on Youth Buying Behavior

    1.0 INTRODUCTION Advertisement or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Various advertising concepts are in the stream of the media but still there is a little evidence

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  • Advertisement

    women who have children being the target audience of this advertisement, the advertiser plays on the women’s emotions through the good time the women and boy seem to be having, which is made possible by the use of the EVEREADY batteries in the flashlight. Also, the setup of the advertisement as a whole plays a role- what women, who has a child, does not want to cuddle up next to their son or daughter, and use a flashlight to read? The advertiser plays on a mothers need to nurture her child, which also

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  • Advertisements

    Effectiveness of an Advertisement Name Institution Date of submission Introduction The effectiveness of an advertisement or a promotion program depends on quit a number of factors. Different marketing experts adopt a wide range of approaches towards achieving the desired outcome of an advertisement. Lamb, 2008 explains outlines that the crucial goal of every promotion is to get clients buying whichever the product or service (p. 407). He further suggests

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  • Advertisements in Nepal

    There are no records of any kind that tell us about the origin and history of Nepali advertisements. The earliest form of advertising may thus be taken as the trumpet blowing tradition of kings and maharajas to disperse royal messages. The advent of Mass Communication in Nepal can be said to have been through such official proclamations, which were usually accompanied by the use of musical instruments like drums or trumpets. The age-old oral tradition of promotion by vendors selling their wares in

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  • Dangers of Advertisement

    such as newspaper, magazines, or billboards outside your school hours?” If so, I believe you know already what advertisement is. According to the dictionary, advertisement is a notice or announcement in a public medium promoting a product or service. There are many functions of advertisements, which are to inform, identify and persuade to try a product. Despite from those functions, advertisements can harm the consumers, which means that it could be you. There is a study of television ads that said

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  • Advertisement

    MID TERM EXAM QUESTIONS AND ANSWERS MANAGERIAL ROLES In an organization, as in a play or a movie, a role is the part a person plays in a given situation. Managers often play a number of different roles. Much of our knowledge about managerial roles comes from the work of Henry Mintzberg. Mintzberg identified ten basic managerial roles clustered into three general categories. Interpersonal Roles Mintzberg’s interpersonal roles are primarily social in nature; that is, they are roles in which the

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  • Advertisement

    Everyone is familiar with the term advertisement. In today’s world, advertisement is considered the most vital promotional tool. This term paper is going to focus on advertisement as a television commercial. Television is a very popular media by which a product or service can be introduced to the customer through advertisement. Target group of this topic obviously the mass people who are suppose to be influenced through advertisement. When a company introduces an advertisement, its motto is to increase

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  • Advertisement Analysis

    Animal Cruelty Advertisement Analysis The American Society for the Prevention of Cruelty to Animals (ASPCA) has an effective strategy of promoting an end to animal cruelty by using heart-breaking visuals and persuasive rhetorical appeals and therefore is a more convincing advertisement than any other. The Vegan Outreach advertisement, which is a smaller organization than the ASPCA, also promotes the well-being of animals, but does not quite compare to the ASPCA’s advertisements. The ASPCA advertisements

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  • Advertisement and Its Influence

    There are many reasons why firms advertise. For example, they want to make their brand well-known. The real purpose of this behavior, however, is to sell as many products as possible at a high price to make profit. So one influence of a successful advertisement is to shift demand curve to the right(from D to D1) and vice versa. However, after advertising for a certain product, the cost of producing products will increase. According to the demand curve, as price increasing, demand will decrease, which

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  • Advertisement Paper

    makeup to make them feel beautiful. Research finds that one in every three woman refuse to leave their house without makeup on. We're flooded every day with advertisements of images and descriptions of what the perfect body needs to be. We're asked to compare ourselves to them, noticing how we don't measure up, which causes extreme anxiety. But, what really is beauty? Why has there been a set standard for how you must look? Media has truly ruined the minds of women by creating an image that is impossible

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  • Marketing and Advertisement

    Public Service Announcements (PSAs) are advertisements intended to raise awareness of a topic and to change public attitudes (rather than sell a product), often advocating better health practices or safety (Jess Dudley, 2013). The purpose of this study is to introduce two advertisements, one is smoking and another one is dunk drive. The paper is structured as follows: the first section will present the background which shows the perniciousness of smoking and dunk drive. The second part will show

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  • Branding in Advertisement

    The role of advertisement in the branding context Name Institution Course Professor Date Introduction Giving a particular brand hype in the competitive market of goods and services to capture new category of market customers and retaining the loyalty of existing customers is the challenge most businesses experience. Companies use advertising as a promotional strategy of a particular brand, through radio, newspaper ads, door-to door, television, internet promotions among many other

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  • Advertisement Analysis

    picturesque home in the country side where parents can live with their children in peace. The more comfort the home is able to offer the better but that is not what brings joy to the family. The fact about staying together with the children and the pet and being happy in the home, having peace instead of chaos is the secret to a happy home. This advertisement is found in the Ideal Home Magazine published in the United Kingdom. The company Nova has advertised for its floor cleaning product which is the Long

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  • Promotion and Advertisement

    market leader. Samsung has introduced many android phones with low price and high technology. Although Samsung Mobile has been very successful, they have a few issues that need to be looked at in order for them to stay up to date and maintain long term profits. Problems that have been identified with Samsung Mobile are; increased competition means decrease in Samsung's profits and market share because it generates oversupply and decrease in sales. Competition affects Samsung's market share because

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  • Advertisement Analysis

    In today’s fast-paced world, media texts such as advertisements aim to convey meaning with a single glance. Through using tools such as semiology, rhetorical, genre and narrative, this can be achieved, meaning that messages on advertisement can be easily understood with a quick glance. (Mick, 1986, p. 196) The combination of different signs allows messages to be conveyed through print advertisements. These tools allows brands and products to sell to the consumers. As we are now in the era of glance

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  • Misleading Advertisement

    MISLEADING ADVERTISEMENT AND ITS EFFECT ON BUSINESS PERFORMANCE: THE CASE OF SOMALI BUSINESSES Ayub Mohamud Hussein Introduction Advertising is a powerful tool used by companies to inform, and persuade for their products/service to their customers to take some action, now or in the future and to shape consumers attitude and intentions and move them to the next level of buying process. It is the method used by companies for creating awareness of their products, as well as creating new products

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  • Advertisement

    Eduardo Tinoco Professor McKee Administration of Justice 304 14 September 2014 Waiting for Superman Every day parents across the U.S. send their children off to school with the expectation that they will be learning something new every day. But what actually happens is many children are sent to schools that have a higher chance of their child dropping out than being a college graduate. In the movie “Waiting for Superman” directed by Davis Guggenheim, he shows how big of a problem this situation

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  • Advertisement Analyzing

    Advertisements Analyzing Between the Advertisements of Chanel’s Fragrance “No. 5” and Givenchy’s Fragrance “ange ou demon” Advertising promotes goods, services, images, and anything else that advertisers want to broadcast. It is becoming a main element of mass media. In order to attract audiences, advertisers use various techniques on their advertisements to make people aware of the firm's products, services, or brands. Even though the techniques used by advertisers are infinite,

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  • Advertisement

    Advertisement Analysis In the Dos Equis advertisement on the front page, the creator uses numerous techniques to make their drink seem to be the best of the best. This ad shows an older man in his seventies wearing luxurious clothes and smoking a cigar while being surrounded by two women who can’t seem to get their eyes off him. In front of him are two bottles of dos equis beer that are opened. The creator uses not only words but also colors and detail to mold their ad as being the best. Before

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  • Advertisement

    people support online advertising and also stating the criticisms of online advertising. Online advertising Online advertising is a term relating to advertising over the internet. Online advertising in practice is about getting your web site in front of internet users who are interested in the service or the product. All an organization needs to know is the key terms and phrases that internet users search for when looking for goods or services online. Why people support online advertising Online

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  • Advertisements

    ‘A’ section. G01 1) What is the objective of International Business? 2) What is MNC? 3) What are the components of Input market? 4) Name the various sources at the micro level of a company? 5) As for as India is concerned what is the Macro view of foreign flow? 6) What you mean by output market? G02 1) What you mean by sectoral Interdependence? 2) What is Foreign exchange risk and Political risk? 3) How licensing

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  • Advertisement

    cigarette advertisements be banned? Smoking is harmful to health, both active and passive smoking. Excessive smoking is very easy to get cancer this is terrible. In addition, smoking will hurt people's teeth. Those who always smoke can damage their teeth and teeth are always yellow. This makes people feel uncomfortable. It was not until you feel that they realize that it actually has an impact on advertiser’s pressure decentralization. If you do not have all of these advertisements will not

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  • Advertisements

    Advertisements and Effects on Business Starting any business is challenging task for any entrepreneur. One important factor where a lot of focus is given is that in the creation of quality services and products which will add value to the target consumers/customers. Advertising is the central part of any business or organization as its that part which does the work of communicating to the end users. Advertising is the means of marketing through communication which in turn helps in

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  • Advertisement

    the law. This case study analysis focuses on misplacement of cultural difference by mounting unethical advertisement campaign by two Indian cosmetic companies - Hindustan Lever Ltd and CavinKare Ltd. The development of revolutionary skin lightening technology brand; Fair & lovely by Hindustan Lever Ltd opened up a new chapter on application of unethical promotional strategy- advertisement to generate large volume of sale and maintain market leadership position in India skin care industry. All

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  • Nonsense Advertisement

    Nonsense Advertisement Advertising plays a very important role in today’s age of competition. Advertising is one thing, which has become a necessity for everybody in today’s day to day life, be it the producer, the traders, or the customer. Today, there are many clueless advertisement are being made. Most of the time, these advertisements possess no truthfulness about the product or services. The campaign runner come up with this fancy ideas of advertisement by assuming that these advert will

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  • Advertisement Analysis

    1B:ADVERT ANALYSIS | | | JHB CAMPUSDATE : 08 SEPTEMBER 2015LECTURER : GERDA LEROUX | | | Table of contents Page 1. Introduction ………………………………………………………………… 3 2. What are semiotics? …………………………………………………….. 4 3. The three orders of significations ……………………………………… 4 4. Advertisement analysis ………………………………………………….. 5 - 9 4.1. Pleasures by Estee Lauder image ……………………………. 5 4.2. Connotation ……………………………………………………… 7 4.3. Denotation ………………………………………………………

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  • Advertisements and Children: Do Advertisements Affect Children's Weight?

    and analysis, I researched the impact of advertisements on children and examined why the obesity rates of children are higher than ever. I discussed my hypothesis that advertisements do influence the choices children make in regard to their eating habits. I illustrated how these articles set up their research methods, which usually resulted in various categorizing. I also acknowledged any biases or flaws in the study. In the end, fast food advertisements were shown most frequently during children’s

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  • Advertisements

    This is humorous and eye-catching to young audiences, allowing the Camel cigarette company to still achieve their goal of advertising cigarettes, albeit subtle and subversive. The advertisement gives us a character, Joe Camel. This camel is the protagonist. He appears in the central part of the advertisement. The text at the top of the ad is presented in vivid colors, predominantly yellow and red on a blue background. This is reminiscent of fire and heat, calling to mind the passion and pleasure

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  • The Rhetoric of Cover Girl Advertisements

    Therefore, advertisers must carefully consider their target audience and employ several rhetorical principles to convince their audience to buy a specific product. In January of 2009, Cover Girl released a new ad campaign featuring Ellen DeGeneres promoting a new anti-aging product. In the advertisements featuring Ellen, the advertisers at Cover Girl uses ethos, logos, and pathos in an attempt to convince women to buy their products. By identifying the ways in which Cover Girl’s new advertisements appeal

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  • Gender in Advertisements

    Gender in Advertisements Introduction Publications and writings have always been used to express ideas and thoughts about particular people things, goods, services as well as civilizations, and the same are also used to document history and get evidence about the events and happenings of the past. It is eminent to mention here that all the various forms of publications have their own style of writing and have been produced to serve some particular purpose, which is different from all the

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  • Advertisement

    Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad contribute to its success is how economies of scale are maximized. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Our Ad for the brand the Hulk had the best rating for Workhorse and we are working on improving on other products in the areas of local and regional media placements so as to receive a wider

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  • Advertisement

    Everything When people flip through magazines, advertisements are on every other page, but they are quickly overlooked. Advertisements are part of people’s daily lives. This is a big part of what advertisement makers take into account. They need to use certain methods to somehow catch people’s attention in the piles of advertisements that surround everyone. Advertisements are actually mini works of art that take many man hours to manufacture. Advertisements are selling products by use of manipulation

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  • Advertisement

    orders, it also can create new customers and increasing brand recognition. Through advertising, you can obtain feedback directly from customers regarding your product. You also can indicate introduction of new products or replacement of old ones by advertisement. Apart from promoting commercial goods, advertising has a number of uses, it can be used to educate and motivate the public about non-commercial issues such as AIDS, deforestation, family planning, etc. It is a powerful media which is capable

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  • Critical and Ethical Issues Faced by Advertisers in Drafting Advertisements

    Critical and Ethical issues faced by advertisers in drafting advertisements Almost all companies use some sort of advertising when selling a good or a service. The expenditure for the campaign might depend on the type and the size of the Business. Advertising is a complex form of communication that influences customers to purchase a certain product or consume more from that product and, it always identify the sponsor or the company. Advertisements draw public attention to goods and services

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  • Advertisement Detection

    organizations develop advertisements on TV mostly give responsibility to other companies to check if the TV commercials are really broadcasted as per the contract. L. Agnihotri et al (2003). There are a few organizations that form advertisements and examine on the present advertised commercials and only keep the significant ones. For a user or a viewer he might want to record the movie or a particular program and would prefer a break free one i.e. without any advertisements. There have been set top

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