Bait and Switch
includes everything from promotional programs, signage, specials and sales, as well as, word of mouth and location, with an overall goal of reaching the maximum amount of people with maximum impact. Due to the effectiveness and power of advertising, the FTC has enacted laws directly affecting the manner in which companies can advertise.
“Under the Federal Trade Commission Act, advertising must be truthful and non-deceptive, advertisers must have evidence to back up their claims, and advertisements
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