Factors That Influence Consumer Purchasing Decisions
Week 2 – DQ 2
What are some factors that influence consumer purchasing decisions? Which do you believe are most important? What are some ways markets can be segmented? How do firms decide which market segments to target?
Factors that influence consumer purchasing decisions are price, income, credit facilities, reference groups, and need satisfaction, (uPublish.info, 2005-2012). I believe a factor that is most important is the ‘needs satisfaction.’ According to uPublish.info, 2005-2012, Maslow’s
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