False Advertising

  • Advertising

    case: Advertising XMGT/216 October 19, 2012 Memo: Senior Management, Recently, our bottled water was contaminated and this could cause serious harm to the future of our company. As an ethical leader, we must decide the best course of action for all of our stakeholders. After analyzing the situation, I believe a recall of the bottled water that has been contaminated would benefit the company long term. Although we have struggled financially because of the strike, false advertising could

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  • Advertising

    Advertising has a great effect on the behaviour of consumers. Basically, the function of advertisements is to make consumers want the products and services advertised. They tell consumers what to eat, how to dress, where to travel, where to shop, how to look, how to feel better, and in other respects as well. In trying to change consumer behaviour, all advertisements aim to increase the volume of sales of their respective products and services. Since they affect consumer behaviour profoundly, consumers

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  • Advertising

    phones More and more people now enjoy their own smartphone. As a percent of total mobile shipments, smartphones are projected to increase their share substantially from 7.5% in 2006 to 40.8% in 2012. (Business Insight The Global Online and Mobile Advertising Industry Outlook) 2. Smartphone App platform Since in the early age Nokia come out with Symbian OS , so at that time actually we can already use our smart phone to search the Internet. And now comes to year 2012 with the iPhone OS and Google

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  • Advertising

    the product. Email is one of the fastest growing forms of Internet advertising. Direct mail advertising is the most effective medium for generating inquiries & leads and for closing a sale. Since we are targeting a niche market we have opted for responsible e-mail advertising which is personalized, targeted and graphically sophisticated. Also, since banner advertisements are one of the most visible and impactful form of advertising on the web, banner ads may be used for creating awareness or recognition

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  • Advertising

    Advertising is one of the key marketing communication strategies that can significantly reduce your overall marketing costs and increase sales -- if it's developed, placed, and scheduled properly. What does it take to make your advertising successful? Ask yourself these questions: What is it that stops me long enough to read an ad? What TV commercials do I watch and why? What direct mail do I open? And what are the common elements that they all possess? If you can't define those elements, start paying

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  • False Memory

    ביבליוגרפיה • Loftus, E. F. (1997). Creating False Memories. Scientific American, 277, 70-75. • Payne, J. D., Schacter, D. L., Propper, R. E., Huang, L. W., Wamsley, E. J., Tucker, M. A., Walker, M. P., & Stickgold, R. (2009). The role of sleep in false memory formation. Neurobiology of Learning and Memory 92 (2009) 327-334. • Reyna, V. F., Mills, B., Estrada, S., & Brainerd, C. J. (2006). False Memory in Children: Data, Theory, and Legal Implications. Cornell University

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  • False Media

    The Negative Effects of False Media Images         Since the birth of communication, media has been used to convey information to those willing to absorb it. Beginning with publications and simple spoken words, and soaring to new heights in the twentieth century with radio, television, and the internet, media have been made accessible to people in every aspect of their daily lives. With such a strong hold on modern society, mass media have been able to shape popular culture and often influence

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  • Advertising

    Advertising for Results By G.F. Brown Advertising for Results Legal notice Advertising for Results is a work of fiction. Any resemblance between any people, things, places or entities in this book and actual people (living or dead), things, places, or entities, is purely coincidental. There is no connection whatsoever at all. In reading any part of this book, you agree to take no action against this book’s author or any party. You are completely and solely responsible for anything you do

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  • Advertising

    Advertising Advertising facilitates large-scale marketing. It is a medium of mass communication. Manufacturers supply information about new products through advertising. The fact that companies spend crores of rupees or millions of dollars on advertising through TV, radio, the internet, and newspapers indicate its benefits in sales promotion. Advertising is within the scope of promotion, which is one element in the marketing mix. It is getting popularity in the present highly competitive and

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  • Advertising

    matter is almost always trivial and unimportant. On rare occasions, and add might actually contain useful information, but generally it is merely a distraction. Advertising is bad if it makes you focus on something trivial when you could be focusing on something important. The cynical advertising companies that turnout low end advertising are aware of the problem, and do everything in their power to make trivial things seem important to viewers. It should be comical when we see actors in a TV commercial

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  • Advertising

    Advertising is all around us, it is an unavoidable part of everyone‘s life. Some people say that advertising is a positive part of our lives while others say it is negative. Discuss both views and give your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience. Nowadays, people have been surrounded by more and more advertisings. This phenomenon has triggered an intense controversy that whether advertising plays a positive role or negative

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  • False Representation

    False Representation   While watching Mel Gibson’s movie, Apacalypto, he depicts Native Americans with typical stereotypes that we commonly see in today’s society. Some of the stereotypes that are included have to do with their clothing, physical features, personality and their ability to become one with nature. All these aspects were shown through the main character Jaguar Paw as he faced the many difficulties that came his way. The clothing and physical features that Mel Gibson present are common

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  • Advertising

    Key Perspectives * Traditional Advertising and Brand Promotion Research * Any research that helps in the development, execution or evaluation of advertising and promotion * A New Perspective * The Account Planning System * Greater research outsourcing * More naturalistic and socio-cultural methods Advertising and Promotion Research * Used to assist in determining marketsegments * Plays a key role in helping creatives understand the audience * Used

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  • False Confession

    Areiann Johnson Final Paper April 16, 2012 False Confessions She was killed Mr. Cope. She was raped and murdered! You are in shock. You are confused. You feel indescribable, unbearable pain. This pain is so emotional that it affects you physically too! Someone has ripped your heart out of your chest and made you watch as they relentlessly take a knife to it. All hope is lost. You will surely die from this ordeal. At least you wish you could! Your heart is weak; it drops into your stomach

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  • Advertising

    Essay on Theoretical Understanding and Practical Application of Advertising and Promotion in Business By Sofia Lyondova "Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."(Bovee, 1992, p. 7) INTRODUCTION Information Technology (IT) has become a vital and integral part of every business plan and is changing every aspect of how people live their lives

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  • Advertising

    long been a concern in the advertising industry. Both government and self-regulating system of the advertising industry in the UK explicitly claims that individuals’ privacy should be prevented from being infringed. However, as Duhigg(2012) states “Even if you’re following the law, you can do things where people get queasy.” Nowadays, the rapid scientific and technological progress, particularly the emergence and development of marketing techniques used in advertising, poses a serious threat to customers’

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  • False Masculinity

    Men” article, he introduces Coach Joe Ehrmann, former NFL star who seeks to reduce false masculinity at the school he coaches at. Joe Ehrmann’s resume is anything beyond ordinary. After 13 years as a Baltimore Colt, Ehrmann looks to accomplish more significant things as an inner-city minister, as well as a Gilman Greyhound High School football coach. Ehrmann focuses on the boys’ standard criteria at the school, false masculinity, which he wants to tear down. He doesn’t want the young men to grow up

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  • Advertising

    ad ‘Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor’. (Philip Kotler, et al., Principles of Marketing, 2002). So basically advertising is a mass communications device through which companies promote or market their product to the consumer, and this enables them to make informed consumption decisions. Advertising plays an important part

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  • Advertising

    [CONTENTS LETTER OF TRANSMITTAL……………………………….04 INTRODUCTION……………………………………………..05 SITUATIONAL ANALYSIS………………………………… 06 ADVERTISING PROBLEM…………………………………. 07 ADVERTSING OPPORTUNITES…………………………… 08 KEY PLANNING DECISIONS……………………………… 09 IMPLEMENTATION………………………………………… 10 EVALUATION………………………………………………… 11 BUDGET……………………………………………………….. 11 THE CREATIVE STRATEGY………………………………..12 THE MEDIA STRATEGY……………………………………

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  • Advertising

    ADVERTISING  AND  PUBLIC  RELATIONS   1     READING  1:   Introduction  to  Advertising   Defining  Advertising     • Advertising  is  the  structured  and  composed  non-­‐personal  communication  of   information,   usually   paid   for   and   usually   persuasive   in   nature,   about   products   (e.g.   goods,   services   and   ideas)   by   identified   sponsors

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  • False Judgement

    favorite movie, we all have misjudgements all the time in our lives. When was the last time you have mistaken a situation? The theme of false judgement demonstrated in the play “Othello” by Shakespeare, the short story “The Invisible Wound” by Karoly Kisfaludi, and the film “To Kill a Mockingbird”. In these three storylines, the author exhibits the theme of false judgment through a character of innocence that is poorly misjudged and ends tragically for them. Othello accuses his wife, Desdemona of

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  • Advertising

    idea of advertisement has to be really out of the box to stand out of the crowd. The Evian advertising campaigns are an excellent example of this. Evian is a brand of luxury mineral water owned by Danone Group. Evian is the most famous mineral water in the French market and also in the rest of the world. One of the reasons Evian’s brand is so famous and has this premium status is due to their advertising strategy. The advertisers of Evian want to present their water can keep adults young at heart

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  • Advertising

    Advertising Executive Summary Islam is one of the most widely practiced religions in the world and can be found in many different regions throughout the globe. With such a large, widespread following these populations cannot be avoided by marketers. Firms selling product globally, especially in Muslim-majority countries, need to be aware of the norms and regulations in these nations and adapt their advertisements accordingly. This can pose a real challenge, even for large multinationals,

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  • Advertising

    Advertising restriction of alcohol in UK and the governments control Over the last few years, it’s obvious that an appropriate restriction of alcoholic beverages advertising should be adopted in the UK. Alcohol harms to stomach, liver and nervous system, but may also lead to the rising criminal rate and be threaten to human safety. Therefore, advertising of alcohol seems to be a factor of the phenomenon. Even some domestic doctors have announced that they appeal to ban those advertisings. (Anaya

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  • Advertising

    Advertising is the act or practice of calling public attention to one’s product, service and need, especially by paid announcements which as of products for sale, in newspaper and internet or on television as well as radio. (Dictionary.com, n.d.) Advertising can be disseminated through many methods. An obvious reason for advertising is simply informing people of the existence of products. Consumers might be interested in buying. No one will buy something that they do not know exists. When more people

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  • False Confessions

    did not do and even go to jail for it. There are many reasons an innocent person may make a false confession; for the sake of this discussion I chose confession through coerced internalization. Experts explain that these types of confessions occur when individuals truly believe they are guilty despite the evidence to the contrary. (Chapman 2013) The psychological research has found that some of these false confession happen during interrogation when the interrogator believes the suspect is guilty

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  • Advertising

    BAÑES MM 105 BSBA-3D Prof. Magat REACTION PAPER: My idea about advertising is that, it is a way of communication to encourage, or persuade a viewers, readers, listeners or any people to take or continue to take some action. Advertisements are intended to inform or influence people about the product or service. Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to bring their message towards people or consumers

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  • Advertising

    Advertising Consumer Midterm Paper Revised Fall 2014 Name: Zeina El Zein Professor: Marilyn Cohen Advertising is not merely a way of selling goods, it is a true part of the culture of a confused society. - Raymond Williams Advertisements have shifted drastically from the 1920’s up until now; this change is heavily influenced by psychological advertising and the technological changes that took part during that time. Due to current events happening in the 1920’s advertising began

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  • False Memories

    PS530-01: Cognitive Psychology Professor: John Burke Kaplan University Sandra Exum False memories are thoughts about things that are from the past, but the perceiver thinks they are valid memories of personal experiences, but that actually are made from the perceiver’s imagination or from the suggestion of others (DeWolfe, 2013). There are many cases where a child will be sexually abused, and not recall it until they are older

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  • Advertising

    Company” Advertising is one of the critical marketing variables which marketers use to differentiate products in a cluttered marketplace. In order to increase the effectiveness of advertising for a product, advertising messages should be unique and meaningful. There are many techniques that advertisers use to distract the consumer to pay attention to their product. Advertisers use humor, sex appeal, and feel good emotion to connect to the consumer of the product in which they’re advertising. Many

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  • False Claim

    The False Claims Act The False Claims Act is an American federal law that covers fraud involving any federally funded contract or program. It is the federal government primary tool in combating fraud against the government. Recent legislation, such as the Fraud Enforcement and Recovery Act of 2009 and the Patient Protection and Affordable Care Act of 2010, has broadened the scope of the False Claims Act. The definition of a false claim has been expanded, so now any false statement that is material

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  • False Advertising

    BACKGROUND Introduction Advertising, usually a paid announcement, of products for sale, in televisions, magazines, newspapers, radio , etc. It is the act of,persuading or calling the attention of the public regarding the product. Commercial ads seeks to generate increased consumption of their products or services through “branding”, which involves associating a product name or image with a certaing qualities on the minds of the consumers. Advertising is well related to marketing in a

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  • Advertising

    Facebook for Advertising Facebook for Advertising 2011 Marketing Research 8/16/2011 2011 Marketing Research 8/16/2011 Contents Management Issue | Page 3 | Market Research Topic | Page 4 | Secondary Data | Page 5 | Report | Page 7 | Mind Map 1 | Page 12 | Mind Map 2 | Page 13 | Bibliography | Page 14 | Management Issue As technology continues to evolve and adapt and social media becomes more and more popular many business (especially small ones) have

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  • False Advertising

    False Advertising Advertising is common tools in industry. Many companies spend millions even billions in this section to pay celebrities and ideas sincesurveys prove that advertising plays big role in their income. They produce branding image which are unique, strong, catchy, and easy-to-remember for their consumers. Talking about advertising, on the onehand, it is good for its functions, displays, etc; on the other hand, sometimes it is too good to be true, the way they bring the messages to

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  • Reaction Paer to False Advertising

    says its pizza is better than Pizza Hut's because it uses superior ingredients. On Monday, the Supreme Court declined to hear Pizza Hut's argument that the claim should be considered false advertising. The court, without comment, turned down an appeal by Pizza Hut, which won — and then lost — a false-advertising lawsuit against Papa John's. Pizza Hut said it should not have to prove that its rival's ads actually affected people's choices on what pizza to buy. Papa John's officials expressed

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  • Advertising

    online google dictionary, Advertising is a form, either written or orally, that attempts to sell something whether it is a product or particular view. Advertising takes in the form of pamphlets, radio, television, internet and much more. A common misunderstanding is that advertising differs from marketing, a business practice unto itself. There is a wide variety of ways in which an advertisement may reach the public, but not all are suitable for every advertisement. Advertising is used to make the consumers

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  • Advertising

    Executive summary: Advertising and promotion is used to inform about the products or service to customers, stakeholders or boarder publics. To fulfill this motive, many strategies has been developed and practiced over the world. In this era of technology and science, it has become easier to carry out advertising and promotional activities. This assignment has been specially designed about the communication, strategies, techniques and evaluation that are needed to carry out proper advertising and effective

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  • Advertising

    Marketing Week of 11/15/15 to 11/21/15 Chapter 17 – Advertising, Public Relations, and Sales Promotion Key Terms Advertising response function: a phenomenon in which spending for advertising and sales promotion increases sales or market share up to a certain level but then produces diminishing returns. Product advertising: a form of advertising that touts the benefits of a specific good or service. Comparative advertising: a form of advertising that compares two or more specifically named or shown

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  • Advertising

    Ford in Sync with Hispanic Audience When advertising the” Ford SYNC”, Ford had to look at many different aspects of the product to fully advertise it. Ford knew that the main target market that they wanted to appeal to was the diverse U.S. Hispanic market. Ford had to get away from its consumers thinking of Ford as just making strong, dependable trucks, but it could also be technology advanced as well. Ford did what any other car company was doing, which was letting you talk hands free. Ford hit

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  • The False Freshman

    THE FALSE FRESHMAN The story of one Nepali girl who left for college in the most unusual way. Writer: Danna Abrahim Interpreter: Faiz Hasan E very fall on campus is marked by swaths of fresh flickering in the background of the university hubbub. She faces trumpeting into third-year classes with first- is also kind and patient young woman, one who graciously year syllabi. helped two bumbling students cast a light on perhaps the They amass at and maneuver through doorways like herds most

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  • False Image, Real Effect

    Prof. Brown Engl. 101 Research Paper False Image, Real Effect Advertisements do not always present the truth but people can still choose to accept it as truth. Advertisers have always stretched the truth in order to sell a product. Advertisements present everything as an extravagant, over the top, perfect for all, necessity. Throughout time, new techniques for advertisements have developed. Because of technological advancements there are more ways to advertise as well. Before, news and anything

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  • Advertising

    INTRODUCTION Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labour. DEFINITION OF ADVERTISING ‘Advertising

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  • Advertising

    Assignment on An in-depth Analysis of Advertising and Promotion | Table of Contents Introduction 3 Task 1 3 Explanation of the communication process that applies to advertising and promotion 3 Explanation of the organization of the advertising and promotions industry 4 Assessment of how promotion is regulated 5 Examination current trends in advertising and promotion, including the impact of ICT 6 Task 2 6 Explanation of the role of advertising in an integrated promotional strategy

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  • Advertising

    The Impact of Advertising on Attitudes in Belize Introduction Advertising is a vital component in the economic development and progress in countries all around the globe but most of all it has become the mainstream and biggest promoting tool of any industry. According to William M. O’Barr (2000), “Advertising is a complex phenomenon — intimately tied to society, culture, history, and the economy — that defies any simple or single definition. Some aspects of it are universal, whereas others

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  • Advertising

    money with a certain company’s product. The means of advertising can be through any of the senses, sight , sound or even smell (popcorn smell in theaters). Advertising forms an integral part in making the product known. Therefore, advertising today has become extremely competitive with so many brands competing to make the most eye catching ad. Advertising's high visibility makes it particularly vulnerable to criticism. An annoyance with advertising is general is also expressed by the population at

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  • Advertising

    | ADVERTISING PLAN 2011 | MM575 – ADVERTISING MANAGEMENT | | | Ivory Miller | 12/11/2011 | | TABLE OF CONTENTS Executive Summary | Page 2 | Situation Analysis• Company Description• SWOT Analysis• Industry Analysis• Target Market Description • Marketing Mix• Competitive Analysis | Page 3Page 3Page 4Page 4Page 6Page 7Page 9 | Advertising Objectives• Communication goals• Purchasing behavior• Positioning | Page 10Page 10Page 11Page 12 | Advertising Strategy• Product Concept•

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  • Advertising

    Should there be less advertising in our society? These question and many other questions I was asking myself while I was watching this report. No one can deny that consumers need the advertisings, but not which kind of advertising they need. Consumers need only the honest advertisings. They need it to inform them about the new product, new promotion or sales of an existing product, hours of operation, and so on. I do not have any problem with the fact of existing of the advertisings, but I have a big

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  • False Statements

    False statements or false official statements can lead to errors or even situation that can cause harm. People can be misleading every day, however when a false statement is given in the Army it can cause a problem. False official statements falls under Uniform Code of Military Justice Article 107, it describes “Any person subject to this chapter who, with intent to deceive, signs any false record, return, regulation, order, or other official document, knowing it to be false, or makes any other

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  • Advertising Effects on Advertising

    Advertising effects on children Never there been a subject that has aroused as much discussion as that of advertising. These last few decades have seen a development of this powerful marketing process and major tool of communication practices. Nowadays, advertisements are present in all fields of our modern societies. The debate about the positive and the negative effects of advertisements is still relevant today. Despite the fact that the main purpose of publicity should be the informational

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  • Advertising

    Topic: “advertising brainwashing” Thesis: “ Advertising is more than just an annoyance, it is a destructive influence in contemporary society”. Argument 1: Advertising about junk food creates unhealthy habits to children Argument 2: Advertising manipulates way of life of consumer and disconnects them from real life Argument 3: Advertising influence the television programs diffusion Work Cited Page: Boussa, Félix. “Comment la publicité manipule vos esprits : 5 techniques auxquelles

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