Flavored Drinks

  • Soft Drink Us Market

    Overall, we are encouraged by Dr Pepper’s strong position in the flavored carbonated soft drinks (CSD) market. Dr Pepper owns some of the most popular CSD and non carbonated beverages (NCB) brands. The company holds the #1 position in the flavored non cola CSD market in the US with a market share of 40% in 2011. Dr Pepper soft drink, the most popular CSD brand, holds the #2 position in the flavored CSD market in the US. The company’s portfolio of well-established flagship brands offers a strong competitive

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  • Soft Drinks

    Michael A. Perez ENG 101.06 Trobaugh November 1, 2012 Research Topic: I am investigating about soft drinks and calories in order to find out the relation of these products with the obesity problems we are having in our country, and how can they be resolved with the implementation of diets or strategies that will help the people. Source #1 “Hard News About Soft Drinks”. Tufts University Health & Nutrition Letter 29.4 (2011): 4. MasterFILE Premier.Web. Quote: Tufts University Health and

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  • Marketing Plan for Smoothie Drink

    studying since we have created the most outrageous healthy energy drink that will promise you to keep you awake for as long as you need to. FruitLift is the perfect choice for those that choose to have a healthy way of living while they maintain themselves energized to do any type of work. The purpose of this healthy energy drink is to provide a tasty-low calorie energy drink that will last for hours. The importance of this energy drink is to increase performance, awareness, alertness, increase concentration

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  • Energy Drink Marketing Report

    Executive summary This report provides analyses of the fast growing energy drink market and the top two companies of this sector, they are: Red Bull GmbH and Hansen Natural. The two companies sell Red Bull and Monster Energy drinks respectively. We will explore both company’s background information and their strategic marketing of differentiating from traditional soft drink industry and within the energy drink market itself. We found that the macro and micro environment of the industry and company

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  • Banning Soft Drinks in Schools

    Banning Soft Drinks in Schools Many parents would agree that soft drinks do not belong in public schools or possibly any schools with minors. Soft drinks being provided to children to consume at their own leisure can only create problems. This something, as a parent, I strongly believe. School officials need to be more concerned with the health of their students when it comes to these sugary drinks being provided at our children’s expense. Some of the problems created by having

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  • Health Drinks

    MARKET SHARE OF “HEALTH DRINKS” SUBMITTED CHIRAG G PATEL AS PART FULFILLMENT OF B.B.A. (3RD YEAR) APRIL, 2010 C O N T E N T S |Chapter No. |Title |Page No. | |  |Declaration |3 | |  |Guide Certificate

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  • Energy Drinks

    Energy Drink Case 1. (a) What are the strategically relevant components of the global and U.S. beverage industry macro-environment? The strategically relevant components of the global and U.S. beverage industry macro-environment: • Global beverage companies such as Coca Cola and PepsiCo had relied on such beverages to sustain in volume growth in mature markets where consumers were reducing their consumption of carbonated soft drinks.   • Coca-Cola, PepsiCo, and other beverage companies were

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  • Innocent Drinks

    music festival, marking two bins ‘yes’ or ‘no’ and placing a sign next to them reading: “Do you think we should give up our jobs to make these?”. At the end of the day the yes bin was full. They gave up their jobs the following day and Innocent Drinks was formed (innocent, our story) The creation of this company was difficult for the three friends who had no money, they asked their friends for rich contacts and were introduced to Maurice Pinto, a wealthy American who lent them £250,000 after

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  • Innocent Drinks Success

    The organizational structure, ownership and growth of ‘Innocent Drinks’ from its beginning to the present date In 1998, three Cambridge University graduates, Richard Reed, Adam Balon and Jon Wright sold their first drinks, smoothies, from a stall at a music festival in London after spending six months on writing the recipes with only £500 as the starting capital. “Should we give up our jobs to make smoothies” were written on a banner in front of the stall. There were two bins marked as “Yes” and

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  • Energy Drinks

    My – Health 350 Week 3 DB – Energy Drinks Something I learned in my last Health class is the ever-increasing use of today’s new “Energy Drinks.” Caffeine is the single most used drug in America. How many of us must have that morning cup of coffee before heading out the door? How many college students are staying up late at night preparing for a mid-term or final exam by drink these new, all natural, safe, energy drinks? You may want to read their labels and adjust your thinking. You

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  • Energy Drinks, Sports Drink

    Competition in energy drinks, sports drinks INTRODUCTION Alternative beverages such as sports drinks, energy drinks, and vitamin-enhanced beverages developed into an important competitor for the beverage industry and saw rapid growth in the mid-2000s. Alternative beverages compete on the basis of differentiation from each other in the market and traditional drinks, such as carbonated soft drinks and fruit juices. The largest sellers of alternative beverages are the global food and beverage giants

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  • Xs Energy Drink Marketing Plan

    Victorson University of Minnesota-Duluth . . . . . . . . . TABLE OF CONTENTS Executive Business Summary 1 Mission Statement History of XS Energy Growth of the Business Market Potential PRODUCTS 2 13 Flavors of XS Energy Drinks Situational Analysis 3 Internal Strengths and Weaknesses External Opportunities and Threats MARKET ANALYSIS 4 Target Market Identification Market Demographics Product Market Grid MARKETING STRATEGIES 5 Product Strategy Price Strategy

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  • Competition in Energy Drinks, Sports Drinks and Vitamin-Enhnaced Beverages

    Competition in energy drinks, sports drinks and vitamin enhanced beverages Kyle Holloway Spring Hill College INTRODUCTION Alternative beverages such as sports drinks, energy drinks, and vitamin-enhanced beverages developed into an important competitor for the beverage industry and saw rapid growth in the mid-2000s. Alternative beverages compete on the basis of differentiation from each other in the market and traditional drinks, such as carbonated soft drinks and fruit juices. The largest sellers

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  • Soft Drinks Research

    Assessment 2: Group Research Proposal Project “The effect of soft drinks on human weight” Done By: Dana Sahwan 201000400 Maryam Ali 201000402 Zahra Almeshaimea 201000392 Hawra Ali 201000334 Abrar Almajed 201000333 1/3/2013 Bahrain Polytechnic Luke Snelling Table of Contents 1.0 Introduction. 3 1.1 Abstract. 3 1.2 Relevance to the Bahrain Business Community. 3 2.0 Main Body. 3 2.1 Literature Review. 3 2.2 Methods. 7 3.0 Conclusion 8 3.1 Time. 8 3.2 Cost. 8 3

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  • Innocent Drinks

    story of the meteoric rise of smoothie makers Innocent Drinks shows what can be achieved in a tough, highly competitive category. Innocent's strategies are not elusive, nor unachievable rather, they are steps that any company can easily take to propel its brands to new levels. Thanks to frank, in-depth interviews with the company's founders, New Nutrition Business has been in the unique position of tracking the rise and rise of Innocent Drinks to its current status as the world's fourth-largest smoothie

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  • Lapse to Drink or Not

    Lapse to drink or not In reading this article about early lapse to drinking and smoking among individuals I learned valuable information. Although there wasn’t as much psychological definition or terms explained in this articles; I felt that the two authors did an excellent job at portraying the reason for when, why, and how people who smoked and drank lapsed or relapsed according to different situations. In the beginning of the article the authors talk about how challenging concurrent treatment

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  • Soft Drinks Indusrty

    The soft drinks industry is a highly competitive market and has a wide variety of products which are sold within this market. These include bottled water, carbonates, dilutables, still and juice drinks, fruit juice and smoothies and sports/energy drinks. From the 2012 UK Soft Drink Report it shows that the soft drinks industry has grown massively in value by 5.1% in 2011 which equates to £14.5 billion. Along with this consumption of soft drinks has risen by 0.7% to reach 14.6 billion litres. This

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  • Soft Drinks

    Soft drinks are enormously popular beverages consisting primarily of carbonated water, sugar, and flavorings. Nearly 200 nations enjoy the sweet, sparkling soda with an annual consumption of more than 34 billion gallons. Soft drinks rank as America's favorite beverage segment, representing 25% of the total beverage market. In the early 1990s per capita consumption of soft drinks in the U.S. was 49 gallons, 15 gallons more than the next most popular beverage, water. The roots of soft drinks extend

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  • Soft Drinks

    Introduction of soft drink industry: Soft drinks introduced in seventeenth century. These were known as non carbonated soft drinks and prepared by mixing honey and lemon with water and this soft drink was sold in Paris in small plastic cups. Later on it was produced in large scale John Mathew invented an equipment which is capable of producing carbonated water in large scale. The first flavoured drink was prepared by Doctor Philip Sing Physic in 1807. Later on it was liked as health drink and liked by

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  • Competition in Energy Drinks, Sports Drinks and Vitamin Enhanced Beverages

    Competition in energy drinks, sports drinks and vitamin enhanced beverages Kyle Holloway Spring Hill College INTRODUCTION Alternative beverages such as sports drinks, energy drinks, and vitamin-enhanced beverages developed into an important competitor for the beverage industry and saw rapid growth in the mid-2000s. Alternative beverages compete on the basis of differentiation from each other in the market and traditional drinks, such as carbonated soft drinks and fruit juices. The largest sellers

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  • Innocent Drinks

    Brochure More information from http://www.researchandmarkets.com/reports/1226320/ Innocent Drinks Case Study: Capitalizing on the Health Trend in the Smoothie Category Description: This case study on Innocent Drinks forms part of The case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on the company's achievements as it copes with recession, competition and takeovers. Key reasons to purchase this title - Gain insight into

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  • Health Drinks

    COMPARATIVE TEST Health Drinks Making Milk Richer The concepts of health and energy have perhaps never been as popular—or pursued/coveted— as they are now. (After all, even a leading burger chain is desperately seeking ‘nutritional’ status for its fare.) With market rivalries becoming an intense affair, brand strategists and marketers are eager to refresh their brand’s positioning and image. More often than not, it is the ‘health’ tag that becomes their ‘open sesame’ to the consumer universe

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  • Energy Drinks

    of consuming energy drinks Woodbury University ISC-TELP program 03/24/2011 Nowadays energy drinks become more and more popular, especially among young people. They drink it because it helps to get rid of fatigue and sleepiness. It is also tasty like any carbonated beverage, what makes it more popular. And influence of advertisement is also high. But people do not care about negative effects of energy drinks such as different diseases

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  • Soft Drink Industry

    on soft drink Industry in the first place. He showed us different ways to approach a research problem and the need to be persistent to accomplish any goal. Without his encouragement and constant guidance we could not able to finish the project. He was always there to meet and talk about any query. Last, but not least, we would like to thank all class mates and hostel mates who support us throughout the project. Introduction to Soft Drink Industry The main production of soft drink was stored

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  • Uk Soft Drinks

    trend for the UK soft-drink market, analyze and compare the sales forecasting using the demand function for the following products, a. Bottled Water b. Soft Drinks c. Carbonate Drinks All price information has been adjusted for inflation using UK CPI (Consumer Price Index) REFERENCES The following are the data references/sources used in this assignment, a. 2012 UK Soft-Drink report : Source : British Soft-Drink Association - www.britishsoftdrinks

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  • Enerfy Drinks Case

    entrants? Since the recession in 2008 in the U.S., the alternative beverage industry has been negatively influenced. Consumers then realized the high price of soft drinks, which made the sales dropped every year. Sociologically, consumers are concerned about health problems that they can get from soft drinks. In particular, energy drinks with mixed alcohol effects became physician's warnings and caused consumers to raise awareness and demand innovation. In addition, companies have to improve their

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  • Innocent Drink

    Introduction The company I choose to focus on for this assignment is innocent drink. Innocent drink is a smoothies company set up by three friends. In this assignment I shall focus on one of the founders which is Richard Reed. I will look into what inspired him to start his business, his upbringing, education, and his influences. I will link my findings to the 5 big personality traits and connect this to Richard Reed Innocent Drinks is a company that makes smoothies, juice and veg pots, sold in supermarkets

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  • Soft Drinks

    otherwise. Not lacking behind, Soft Drink companies are also advertising their product through various media and spending millions of dollars on celebrities to endorse their product. Around 35% of the total cost is spent by the Soft Drink Company especially in Advertising. Various Movie Actors and Sports Players are hired to endorse the Soft drink Brand. Therefore, I took this opportunity to study the Impact of Advertisement on Brand Preferences towards Soft Drinks. This research is a Descriptive

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  • Soft Drink Demand Estimation

    MANAGERIAL ECONOMICS You have been appointed as a member of a consultation team who is working on this very important assignment for a soft drink company. The main task is to evaluate factors affecting the soft drink consumption. Therefore, you should revise the knowledge of demand analysis and carry out an investigation on the possible determinants of the demand for the product. The consultant should also describe the methodology of a multiple linear regression and its purpose in estimating a

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  • Drink Up? or Drink Down?

    Drink up, or drink down? People 18 years and older are considered adults and should be treated as such by being allowed to legally purchase and consume alcohol. The United States is one of the few countries that maintains a relatively high minimum legal drinking age of 21. Should the drinking age be lowered from 21 to 18? Well, in a way the drinking age should be lowered to 18, because we have persons that go into the armed forces at the age of 18. We also have the buying of tobacco products, by

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  • What Causes People to Drink

    of alcoholic drinks. Customers don’t always have the need or urge to consume alcohol, but when suggested at a discounted price. The lower priced alcohol creates a temptation to indulge in it. Can you think of all the reasons of all the reasons of why you drink? In my opinion, the causes of people drinking are; being socially pressured: dealing with stress, and because of social circumstances. First, people can be pressured to drink? A person does not always have the desire to drink. We are faced

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  • Alcohol Mixed with Energy Drinks

    Abstract This study examined the effects consumption of alcohol mixed with energy drinks (AMED), and gender had on overall alcohol consumption and negative alcohol related consequences. One hundred and seventy two Psychology students from Swinburne Online, (male n =92), completed a two part survey relating to AMED and alcohol consumption, and negative alcohol related consequences. Based on previous research, it was hypothesised that overall alcohol consumption and negative alcohol related consequences

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  • Energy Drinks

    4301 - Section 5 Energy Drinks Research By: Maram Balubaid, Rahmah Bukhary, Sara Al Akel, Haifa Al Akel and Basma Salah Energy drinks Energy drinks are drinks that don’t contain alcohol, and often lightly carbonated. They are designed to give the drinker a burst of energy by adding of a number of ingredients, most notably caffeine. They are mostly found in grocery stores, corner stores and gas stations, usually displayed beside the soft drinks, juices and sports drinks. The study, published in

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  • Lipton Flavored Tea

    |14 |Conclusion |37 | EXECUTIVE SUMMARY This research report has been produced with the aim to analyze the life cycle of “Lipton Flavored Tea” and see as to what factors contribute to the decline in its market share and also to recommend certain steps that can be vital in bringing the sales back to a leading position. Our report is divided into different sections about the company

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  • Sports Drink

    Is that Drink going to get the Job Done? Current research in the field of sports medicine may have found a critical solution to pushing your body to its limits and getting an edge on your competition. Researchers from the “University of Birmingham and Manchester Metropolitan University report in the Journal of Physiology that sugary energy drinks activate reward and pleasure regions in the brain, a boost that can translate to better performance”(Park 1). This report has started to make Sports Medicine

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  • Effects of Energy Drinks on the Body

    energy drinks on the body I.What are energy drinks Literal meaning of energy drinks is a soft drink containing hight amount of suger, caffeine, or other stimulant typically consumed during of after sports activity or as a way of over coming tiredness. Energy drinks refere to a beverage that contains caffeine on combanation with other ingredients such as taurine, guarae and b vitamins. That clams to provide its consumers with extra energy. II.Most common ingredient in energy drinks and what

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  • Health Drink

    COMPARATIVE TEST Health Drinks Making Milk Richer The concepts of health and energy have perhaps never been as popular—or pursued/coveted— as they are now. (After all, even a leading burger chain is desperately seeking ‘nutritional’ status for its fare.) With market rivalries becoming an intense affair, brand strategists and marketers are eager to refresh their brand’s positioning and image. More often than not, it is the ‘health’ tag that becomes their ‘open sesame’ to the consumer universe

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  • Detox Drink

    Detox Drink -1-2 liters’ of water, depending on how strong you want it to taste -Part of 1 watermelon or 1 cucumber -1 lemon or lime -A handful of fresh mint leaves (approximately 10-13) -Ice cubes Directions Slice up a good amount of watermelon into cubes, rind and all, and put them into a jug or pitcher. Cut 1 juicy lime into wedges and toss in with the watermelon. Add a handful of fresh, fragrant, mint leaves and pour in 2 liters of cool water, filling the jug all the way to the top.

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  • Sports Drink

    Rajarjun Reddy Gummi Project Proposal Prepared for: International Marketing ENERGY DRINK ENERGY DRINK Prepared by: Rajarjun Reddy Gummi DATE \@ "d MMMM y" 10 June 2015 Student ID: S00900869 EXECUTIVE SUMMARY Objective To launch the newly introduced energy drink into the massive market of United Kingdom. Goals To capture maximum market share in the energy drink category in the least given time and earn customer loyalty with a repetitive positive brand re-call value. Solution Launch

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  • Health Drink

    Business research methods Project ON Health Food Drinks Table of Contents 1. Problem Definition…………………………………………………………………....4 1. Background……………………………………………………………………4 2. Statement………………………………………………………………...........4 2. Literature Review………………………………………………………......................5 3. Approach to the problem……………………………………………………........ …11 4. Research design.....................................................

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  • Industry Analysis Soft Drink

    Industry Analysis: Soft Drinks Meghan Deichert, Meghan Ellenbecker, Emily Klehr, Leslie Pesarchick, & Kelly Ziegler Strategic Management in a Global Context February 22, 2006 Industry Analysis: Soft Drinks Barbara Murray (2006c) explained the soft drink industry by stating, “For years the story in the nonalcoholic sector centered on the power struggle between…Coke and Pepsi. But as the pop fight has topped out, the industry's giants have begun relying on new product flavors…and looking to

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  • Sugary Drink

     positive effect on  people, but greater measures should be taken to inform people about the dangers of  drinking sugary drinks. First, the more labels you put, the less impact they will have.  According to the text, "Having too many labels defeats the purpose; the more  warning labels there are, the less impact the warnings will have." If there is a warning  label on every single sugary drink, people may start ignoring them. Instead, there are  a few ideas that would have a greater impact. The text states "A tax would make it 

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  • Assignment Drink and Drive

    Drink and Drive I understand your concern with drinking and driving this can be very deadly. Many college student can be influence every day that can cause an issues with thousand lives that will be lost. Many drivers who are drunk are usually blamed for loss averaging about 25 thousand lives on the highway and many more in counting. Some accident can be more severe and some are arrest put behind bar for the rest of their lives. Part of drinking kill innocent bystander people that account for 25%

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  • Fruit Flavored Water

    Project Report on Launch of Bisleri fruit flavored water. Submitted in partial fulfillment of Marketing Management course curriculum. Submitted By:- Mohan Singh Sikarwar MBA-Entrepreneur Amity Business School EXECUTIVE SUMMARY This project

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  • Coffee and Energy Drinks

    Coffee and Energy Drinks: A Caffeine Comparison Jacob Wiegand University of Maryland University College WRTG 101 Some may call the current debate that rages between traditionally brewed coffee and the fairly new energy drinks long overdue since the latter’s inception in 1987. With the tightly connected world we live in today, myths and opinions can spread very rapidly and create biased perspectives where there should normally be none. With this in

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  • Health Drinks Project

    MARKET SHARE OF “HEALTH DRINKS” SUBMITTED TO PUNE UNIVERSITY BY CHIRAG G PATEL AS PART FULFILLMENT OF B.B.A. (3RD YEAR) APRIL, 2010 SINHGAD COLLEGE OF COMMERCE, PUNE - 411048 C O N T E N T S |Chapter No. |Title |Page No. | |  |Declaration |3 | | 

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  • Miracle Drink

    Miracle Drink: Carrot, Beet Root and Apple This MIRACLE DRINK has been circulating for a long time long ago. It is worth your while to take note. There is a celebrity Mr. Seto who swears by it. He wants to make it public to draw the attention of people who have cancers. This is a drink that can protect bad cells forming in your body or it will restrain its growth! Mr. Seto had lung cancer. He was recommended to take this drink by a famous Herbalist from China . He has taken this drink diligently

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  • Soft Drinks

    Soft drink sales correlate with the weather Squashes and cordials are typical of soft drinks in seeing their strongest sales over the summer months as hydration and refreshment becomes more important to consumers. Following two warm summers in 2013 and 2014, 2015 saw fewer hours of sunshine over the key July and August months in particular. Summer 2015 was also wetter than average, with July seeing almost twice as much rainfall as in 2013 and 2014 (see Market Drivers). Squashes/cordials

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  • Energy Drink Case

    Cola and PepsiCo had relied on such beverages to sustain in volume growth in mature markets where consumers were reducing their consumption of carbonated soft drinks.   • Coca-Cola, PepsiCo, and other beverage companies were intent on expanding the market for alternative beverages by introducing energy drinks, sports drinks, and vitamin drinks in more and more emerging international markets.   • Beverage producers had made various attempts at increasing the size of the market for alternative beverages

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  • Crusade Against Sugary Drinks

    banned to sale? While some Americans today love to consume large sugary drinks, it does represent a national problem related to health issues. On the other side, restaurants, coffee companies, and consumers are worried about the Government proposal that might affect the companies’ business and the consumer’s freedom to choose any type of drink they want. The proposal prohibits the sale of any cup or bottle of sweetened drink larger than 16 fluid ounces. There are many reasons for restricting the

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