Geography and demographics: location, climate, size, age distribution, education level, etc.
Since Trasluz Casual Wear, Std. wanted to expand their company in the international market, marketers can segment the group according to geographic criteria, such as nations, states, regions, countries, languages, cities, neighborhoods, or postal codes. Geographic Segmentation is important and may be considered the first step to expand in the international market, followed by demographic.
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