Four Elements Of Marketing Mix That Are Poorly Appied By Macdonald

  • Marketing Mix Elements of Retail Petrol Outlets

    MARKETING MIX ELEMENTS OF RETAIL PETROL OUTLETS Australian retail petrol outlets all essentially provide the same products to the customer whether the service stations are privately owned and operated or managed under agreements with the supplying oil companies such as BP, Shell, Caltex, Mobil etc. The difference is in their ability to position themselves in the market as having an understanding of their target markets needs, wants and desires and delivering on these to create customer satisfaction

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  • Marketing Mix

    The Marketing Mix The Marketing Mix The objective of this document is to gain an understandable idea of the marketing mix. The marketing mix is an indispensable element of every firm’s marketing arrangement. The marketing mix includes four key facets recognized as product, place, price, and promotion. The mix is the arrangement of the entire four groups in which a thriving marketing movement is generated. In an effort to identify with the elements of the marketing mix every category should be

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  • Elements of Marketing Mix

    Elements of Marketing Mix MKT/421 Elements of the Marketing Mix Today’s high performance organizations are placing a high emphasis on marketing as a key to organizational success. The planning phase of the marketing management process is extremely important to effective marketing operations. Marketing planning involves setting objectives, evaluating opportunities, creating marketing strategies, preparing marketing plans, and developing marketing programs. Developing a market strategy

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  • How Four of the Marketing Mix Elements Combine to Make It a Success.

    The marketing mix is a combination of marketing tools that are used to assure consumers and satisfy company goals. The marketing mix can be considered the offering of the company to the consumer. This offer is controlled by the following elements often referred to as the four P’s: • Product • Price • Place • Promotion By using alternative mixes of these four elements you have the capacity to reach multiple customers within your target audience. Biodesign is an advanced tissue repair graft

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  • Marketing Mix

    22 Marketing Mix 22.1 Introduction The basic task of marketing is the delivery of product(s) to consumers so that their needs are fulfilled and organisational objectives are also achieved. This involves several important decisions, e.g. deciding about the product or products which should be offered for sale, price of the product, markets where products may sell and the means of communication with the consumer for the sale of the product. All these decisions form part of marketing-mix. In this

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  • Marketing Mix

    report introduces the four elements that constitute the makeup of the overall marketing mix and then applies them to the practical real world workings of the Australian automotive fuel retailing industry – retail petrol outlets. The four elements making up the overall marketing mix include product, price, place and promotion. Collectively they are referred to as the four P’s of marketing as their significance makes them the very foundations and building blocks of marketing. This report affords each

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  • Marketing Mix

    Marketing mix The Marketing mix is generally accepted as the use and specification of the "four P's" describing the strategic position of a product in the marketplace. One version of the marketing mix originated in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe. This version was used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term "Marketing-Mix"

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  • Marketing Mix

    Hewlett-Packard and the Marketing Mix Jonathan Boone MKT/421 Marketing October 10, 2012 Hewlett-Packard and the Marketing Mix Introduction Hewlett-Packard is one of the best computer companies in the technological industry. Created in January 1939 from two Stanford University classmates, Bill Hewlett and Dave Packard and Hewlett-Packard were incorporated in 1947. The foundation of the company was based on technology in software and services. In the early stages of Hewlett-Packards

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  • Marketing Mix

    Marketing Mix Jermaine Anderson MGT 421 January 22, 2013 Professor Robert Thompson Organizations rely on marketing to get a product new or old, big or small on the market to sell. If done correctly it will lead to a successful organization. One of the key components of a marketer is understanding the different element of the marketing mix. There are four basic elements: price, product, promotion, and place. Throughout this paper we will better analyze these four elements that consist of the

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  • Marketing Mix Elements

    Starbucks Marketing Mix Paper Aiza Ashley Starbucks Marketing Mix Paper A good marketing plan must possess a strong marketing mix strategy. Organization uses marketing mix strategy modeling to estimate causal relationships and measure how marketing activity affects outcomes. The Marketing-mix models analyze data from a variety of sources, such as retailer scanner data, company shipment data, pricing, media, and promotion spending data, to understand more precisely the effects of

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  • Marketing Mix

    In the Marketing Mix, there are four elements: product, place, price, and promotions. These are also known as the four P’s of marketing. The marketing mix is a combination of these elements and what roles each element plays in promoting your products and services, and how you deliver them to your consumers. Product is what items or services you offer to your customers. It is based on their physical attributes, how they operate, how they are different from your competitors and what positive factors

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  • Pricing as an Element of the Marketing Mix

    Pricing as an Element of the Marketing Mix THE COMMERCIAL EXCHANGE Although people often think of marketing as synonymous with advertising or salesmanship, it is actually much broader. Marketing consists of the full range of activities involved in facilitating commercial exchanges and having all of these activities be guided by a concern for customer needs. The central idea here is that of the commercial exchange (see Figure 1.1). This is where a seller provides a product to a buyer

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  • Four Elements of Marketing Mix That Are Poorly Appied by Macdonald

    who can help company development well. - McDonalds Plan to Win McDonalds customer – focused Plan to Win provide a common framework for its global business yet allows for local adaptation. Through the execution of initiatives surrounding the five elements of its Plan to Win – People, Products, Place, Price and Promotion – McDonalds has enhanced the restaurant experience for customers worldwide and grown comparable sales and customer visits in each of the last eight years. This Plan, combined with

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  • Marketing Mix

    Marketing Mix MKT/421 February 11, 2013 Ron Stripe Marketing takes a day to learn. Unfortunately it takes a lifetime to master – Phil Kolter. Marketing involves so much more than simply selling a product or service. It involves planning and preparations that requires an organization to connect with their customers on a much deeper level. A marketing mix is one of the most valuable tools an organization can utilize to create such a connection. The marketing of an organization includes so many

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  • Marketing Mix

    Marketing Mix Shaunte Crump Marketing Mix Marketing is an important funcion to any organization. Marketing is defined as “planning and executing the conception, pricing, promotions, and distribution of ideas, goods, services, organizations and events. To create and maintain a relationship that will satisfy individual objective as well as the organizations. (Peters, S., 2005). Marketing is the driving force of any organization. There are four elements of the Marketing Mix product

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  • Marketing Mix

    MARKETING MIX The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the four Ps have been expanded to the Seven Ps or eight Ps to address the different nature of services. In recent times, the concept of four Cs has been introduced as a more customer-driven replacement of four

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  • Marketing Mix

    Marketing Mix “The four P approach has led to a manipulative attitude to people” (Gummesson, 2002:285). “What marketing deserves is new approaches, new paradigms, which are more market oriented” (Gronroos, 2002:140). “We propose that the mix has now reached its vanishing point, and we argue that marketing requires a new paradigm” (O’Malley & Patterson, 2002:50). What is common among the above three quotations is the fact that they are all against the Marketing mix. They also share the common

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  • Macdonalds Marketing

    In order to develop a successful marketing strategy, it is very important for companies to understand its target customers. MacDonald has segmented their products according to demographic, psychographic and behavioral. They positioned their products mainly between family, kids , students, café goers and working adults. Segmentation Market segmentation is defined as dividing a single market into smaller segments. The need for dividing the market into small segments is to supply to the distinct

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  • Marketing Mix

    Individual Assignment: Marketing Mix Paper Resources: University Library, Internet Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics. Describe how each element is implemented. Specifically identify your

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  • Marketing Mix

    The 4P Classification of the Marketing Mix Revisited Author(s): Walter van Waterschoot and Christophe van den Bulte Source: Journal of Marketing, Vol. 56, No. 4 (Oct., 1992), pp. 83-93 Published by: American Marketing Association Stable URL: . Accessed: 21/10/2013 10:06 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . . JSTOR is a not-for-profit

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  • Marketing Mix

    Question The marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. Mainly there are four elements: product, price, place and promotion. However, for service organisations, the extended marketing mix (7 Ps) are used including additional three elements; process, people and physical evidence. These elements are the basic, tactical components of a marketing plan that marketing managers can control. Examine the marketing mix of an organisation

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  • Marketing Mix

    Marketing Mix MKT/421 October 28, 2013 The marketing mix is an easy concept that some businesses forget to incorporate into their strategy to make them successful. The marketing mix is as simple as putting the right product in the right place, at the right time, and at the right price. If your company or organization can create a product that a specific target audience wants and you are able to accomplish a few key items then the product will more than likely be productive. The key elements

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  • Marketing Mix

    Marketing Mix XXXXXXXXXXXXX MKT/421 October 16, 2013 XXXXXXXXXXXXXX Marketing Mix The Marketing Mix Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The marketing mix helps companies define the marketing elements for successfully positioning your market offer. The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, The Concept of

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  • Marketing Mix

    Marketing Mix Fontineese Green MKT/421 November 11, 2013 Jeff Lewis Marketing Mix Marketing mix is defined as a planned mix of the controllable elements of a product’s marketing plan commonly termed as 4Ps: product, price, place, and promotion. These four elements are adjusted until the right combination is found that serves the needs of the products customers, while generating optimum income (Business, 2013). When a company is marketing their products, it is useful to reduce

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  • Marketing Mix

    Abstract Many people believe the idea of marketing and sales are the same thing, however, sales is just one piece of the whole marketing concept, and to understand this concept, is necessary to understand marketing mix. Marketing mix is a series of activities that work together and are part of the marketing process, those activities are known as the four P’s: Product: type of goods to be produced and the quantities. Price: cost of the product to be sold to the consumer. Place: geographic area where

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  • Defining Marketing and Marketing Mix

    Running head: DEFINING MARKETING AND MARKETING MIX Defining Marketing and Marketing Mix Defining Marketing and Marketing Mix An organization ability to market itself to consumers satisfying a need or a desire for specific product or service drives success. One can argue that an organization of any size needs some form of marketing to withstand the elements of time and competition. The forms of marketing can vary from an organizations consumer’s

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  • Marketing Mix

    Marketing Mix Marcos Moreno Marketing Mix Organization's success follows a marketing plan, process and strategies to achieve maximum product awareness and make their product or service in the top of any industry to achieve revenues needed to make an organization reach maximum profits. The industry the organization is part of plays an important role too, because depending on the market saturation or not, makes the organization creates a larger plan causing to spend more than in other industries

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  • Marketing Mix

    The Marketing Mix University of Phoenix MKT 421 9/20/09 The marketing mix is one of the most important elements of an effective marketing campaign. Its elements are the basic components of a marketing plan. Also known as the Four P's, the marketing mix elements are price, place, product, and promotion. The marketing mix concept is simple; each of the four elements plays an important part in the success of the marketing plan. Similar to a good recipe, too much of one ingredient and not enough

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  • Marketing Mix

    analysis and marketing mix analysis. In terms of the marketing mix, as an important concept in the subject of business studies, it refers to “a balance between the four main elements of marketing [is] needed to carry out the marketing strategy. It consists of the ‘4ps’: product, price, promotion and place” (Marcousé and Surridge et al., 2011:141). Firms can build an effective marketing strategy by using the marketing mix as a tool, and it is possible that business will fail if the marketing mix is not

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  • Marketing Mix

    301 11/8/2012 In developing a marketing strategy, the four P's of marketing must be addressed. These are product, price, placement, and promotion. These all work together to help reach maximum potential in a marketing strategy. Product is anything that is marketable. This can be a service, physical item or an idea. It is important to define what the product is in order to define the target market. Without a definite product, no other part of the marketing strategy can be implemented. Price

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  • Marketing Mix

    Marketing Mix Lakeshia Williams MKT 421 Allen Hopkins Marketing Mix In an organization marketing managers make decision as part of developing the marketing strategy. The marketing management process consists of planning activities, directing the implementation and controlling. This is expected of the marketing manager. The planning that a marketing manager does is considered a marketing strategy. The marketing manager has to determine the target market. The target market is the type of customers

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  • Marketing Mix

    Marketing Mix Janea’ Jackson MKT/421 Stephanie Jenson April 25, 2011 Introduction A marketing strategy provides an in depth look at what a company can do within the market. When creating a marketing strategy, the company must first identify the target audience and a related marketing mix. According to, the target audience is “a particular group of people, identified as the intended recipient of an advertisement or message.” The four P’s make up what is commonly referred

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  • The Four Elements of Marketing

    Marketing strategies generally rely on four important elements; product, price, place, and promotion. Together, these four elements make up the marketing mix. The purpose of marketing mix is to satisfy the needs of consumers, achieve marketing goals, and create competitive advantages for companies in the marketplace. For this essay, a study was performed to gain understanding of how the marketing mix is utilized for Activia Probiotic Yogurt. Activia is a brand of yogurt, owned by a company named

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  • The Marketing Mix

    The Marketing Mix The marketing mix is the variables that can be control by marketing managers to satisfy the needs of target customers. “A typical marketing mix includes a product, offered at a price, with some promotion to tell potential customers about the product, and a way to reach the customer’s place” (Perreault & McCarthy, 2009, p. 36). This paper the subject to describe is the four elements of the marketing mix; product, place, promotion, and price. In addition, the four elements of the

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  • Marketing Mix

    Marketing Mix Price, product, promotion, and place are known as the four Ps of marketing.  The combination of the four Ps used for the purpose of marketing product is known as the marketing mix. For this paper, you will be creating your own marketing mix. Specifically, you will complete the following: * Choose a tangible product with which you are familiar, and describe why this product is of interest to you. * Describe, in your own words, the characteristics of each element of the marketing

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  • Marketing Mix

    Marketing Mix Of Reliance Communications Marketing Mix Reliance communications 7 P’s of marketing for Reliance Communications Product Reliance mobile always faced the problem of weak network. So to correct the major have invested over Rs 300 crore to upgrade to NGIP (Next Generation IP) network. Product has to sell itself. Now they are launching about more than 1100 network towers to provide more coverage to its customers. Price There are many ways to price a product. The pricing

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  • Marketing Mix

    The Marketing Mix Abstract The marketing mix also known as the four P’s of marketing is generally used by marketers as means to assist with implementing effective marketing strategies. When used efficiently and effectively to generate the optimum response within a target market, businesses are typically successful. The four P’s can be adjusted as needed by marketers to meet the changes and demands of consumers. These four elements consist of product, price, place and promotion. The product

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  • The Traditional Elements of the Marketing Mix Have Become Irrelevant in the Modern World

    Qs. “The traditional elements of the Marketing Mix have become irrelevant in the modern world”. Give your reasoned view, either agreeing or disagreeing with the above statement. (Do not to exceed three pages {font type Times New Roman, size 12} in your answer). Ans. “The traditional elements of the marketing mix have become irrelevant in the modern world”. I do agree with the above statement with the following reasons:- Though “4Ps” still popular on college syllabi, they are becoming less and

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  • Marketing Mix

    Running head: MARKETING MIX * Marketing Mix Your Name MKT421 August 28, 2011 Instructor * Marketing Mix * Organizations have become very creative with manipulate the four Ps (product, place, promotion, and price) to attract the customer's curiosity and develop a long-range plan to keep them coming back. The organization must know what the customer wants and deliver that product or service to the at the right price with good customer service. To gain the customer’s

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  • Marketing Mix

    head: Marketing Mix Marketing Mix University of Phoenix Marketing Mix The marketing mix consists of the four P’s, which include product, place, price, and promotion. Marketing Teacher describes the marketing mix in a cake mix metaphor, “All cakes contain eggs, milk, flour, and sugar…However, you can alter the final cake by altering the amounts of mix elements contained in it. Further research also includes people and or physical process as additional P’s in the marketing mix. Marketing Mix

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  • Marketing Mix

    Marketing Mix Paper Within this paper the reader will find the elements of the marketing mix as it pertains to Northwood Realty Services in reference to product, place, price, and promotion. In addition, the reader will find how each of the four elements of the marketing mix effects the development of Northwood Realty Services marketing strategy and tactics. The reader will find how Northwood Realty Services implements each element of the marketing mix through marketing and research strategies

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  • Four P's or Marketing Mix

    Four P’s or Marketing Matrix Paper Marketing March 26th, 2012 Four P’s or Marketing Matrix Paper With all of the media buzz surrounding products and services in TV ads, internet ads, phone applications, commercials, bulletins boards, and maybe the oldest marketing strategy around paper flyers left on the front window of cars, consumers everywhere are overloaded with information for just about everything known to mankind. To catch the consumers’ eye companies have to be more creative than ever

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  • Marketing Mix

    Marketing Mix MKT/421 February 20, 2012 University of Phoenix Marketing Mix Marketing is important to any organization small or large. It gives the organization the chance of promoting new products and services, and brings in more customers. “Marketing is the performance of activities that seek to accomplish an organizations objective by anticipating customer or client needs and directing a flow of need-satisfying goods and services from product to customer or clients” (Perreault, Cannon

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  • Four P's Marketing Mix on Starbucks

    2 Four P’s Marketing Mix on Starbucks The marketing mix plays an important part in marketing. The purposes of the marketing mix are to use a combination of tools to satisfied the customers and obtain company goals. The marketing mix is referred as the four P’s: product, price, place, and promotion. “The elements are adjusted until a right combination is found that serves the needs of the product’s customers while generating optimum income”. (Marketing Mix, 2010, p. 1). By using the four P’s, most

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  • The 4 Elements of Marketing Mix

    customers; the difference lies in their locations, value added service and their marketing programmes. The fuel price levels vary between service station operators due to “the location, quality or the price policies of the operators. Australian’s oil industry has some unique characteristics and very competitive local environment. Therefore, in many cases petrol suppliers use the lens to focus the elements of marketing mix so that the consumers receives an overall message about quality, cost, performance

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  • Marketing Mix

    Marketing Mix Latasha Edwards University of Phoenix MKT/421 Stuart Ringer July 07, 2012 Abstract This essay will describe the elements of the marketing mix. Starbucks is the organization that will allow a description of how all four elements affect developmental marketing strategy. An explanation of how each part of the marketing mix is implemented and what industry that Starbucks exist is present. Marketing Mix Starbucks originated in 1971 in Seattle. Today

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  • Marketing Mix

    Marketing Mix Marketing mix is a strategic mix of four adjustable elements product, place, price and promotion. The four elements in the right combination will generate most favorable income for the company. In order to find the right combination, organizations need to consider how each one of the four elements of marketing mix affects the development of the organization’s marketing strategy and tactics and how each is implemented. Hawaiian Airlines is a well-know company in the Hawaiian Islands

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  • Marketing Mix

    MARKETING FUNDAMENTALS (BMAN 70441) University Student ID: 7922185(0) Application of the marketing mix is no longer relevant for firms adopting a contemporary approach to marketing. Is this statement true? Write an essay that critically assesses this statement with reference to relevant literature and briefly outline suitable practical examples of firm’s practices where appropriate. Introduction Marketing developed as a distinctive

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  • Marketing Mix

    watch in sports entertainment. The NFL used the marketing mix to become successful and stay successful over the years. The purpose of this paper is to describe the elements of the marketing mix. In addition to describing how each element of the marketing mix affects the development of the NFL’s marketing strategy and show how each element is implemented into the NFL’s marketing strategy. The marketing mix consists of four elements. The four elements are product, price, promotion, and place. Product

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  • Marketing Mix

    Marketing Mix Paper Have you ever watched a commercial on TV and wondered how somebody created some of these crazy ideas/schemes to entice people to buy things? Make no mistake about it, it's not just some lucky person developing slogans; it's a specialized team that is highly trained to analyze customer needs and carefully develop a strategy to market their goods/services in the economy. The field of marketing is fast becoming the most effective way for businesses to improve their overall performance

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