I chose Four Seasons for my term project because this is my dream employer, ranking in Top 100 Employers to Work For by Fortune magazine. With their long-historical success, global dominance, and impressive business philosophies, I believe Four Seasons is a very interesting company. While having a strong brand and powerful strategy tools, there is always room for improvements.
Four Seasons target markets are mostly luxury travellers, families, high-class events, and business
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