Frooti

  • Flipkart

    In recent years no single upcoming brand is really concern about their future, they just wanted to cash the current situation. In the decade of 1980-1990, Parle Agro smartly positioning “Mango Frooti” as a kid drink, now those kids are grown up, and Mango Frooti too along with them.  What Mango Frooti enjoyed now … without a question BRAND LOYALITY, What a smart brand positioning, "Trap Them Young”. Brand should think ahead of time while designing Brand Architecture, positioning can be change along

    Words: 11404 - Pages: 46

  • Parle

    by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy)  Parle Bisleri, led by Ramesh Chauhan All three companies continue to use the family trademark name "Parle". Parle Agro Parle Agro commenced operations in 1984. It started with beverages, and later diversified into bottled water (1993), plastic packaging (1996) and confectionary (2007). Frooti, the first product rolled out of Parle Agro in 1985, became the largest selling mango drink

    Words: 365 - Pages: 2

  • Marketing Strategy and Martketing Mix of Frooti

    of sales promotion schemes, brand attributes and consumer loyalty, packaging OBJECTIVES OF THE PROJECT 1. To study the taste and preferences of the consumer 2. To study the marketing strategy of frooti in Mumbai 3. To study the marketing mix of Frooti 4. To study the market share of Frooti in the non-Carbonated SoftDrink (NCSD) category COMPANY PROFILE Welcome to the Parle Agro family They are a little juicy and a bubbly bunch. They love playing hosts to billion customers

    Words: 6101 - Pages: 25

  • Mktg Cocacola

    (a beverage fortified with micro-nutrients 1. Coca Cola India’s biggest competition is from Pepsico India which hold about 48% of Industry market share. 2. In the fruit-based drinks category, Coca-Cola’s Maaza is the leader, followed by Parle’s Frooti and PepsiCo’s Slice. 3. Around thirty thousand individuals are directly employed by Coca Cola India and another two Lac individuals get indirect employment assistance. Coca Cola India Marketing Strategy Two decades old Brand Coca Cola India advertising

    Words: 1108 - Pages: 5

  • Coke and Pepsi Learn to Compete in India

    carbonated soft drinks is another beverage segment composed of noncarbonated fruit drinks. These are a growth industry because Indian consumers perceive fruit drinks to be natural, healthy, and tasty. The leading brand has traditionally been Parle’s Frooti, a mango-flavored drink, which was also exported to franchisees in the United States, Britain, Portugal, Spain, and Mauritius. OPENING INDIAN MARKET In 1991, India experienced an economic crisis of exceptional severity, triggered by the rise in

    Words: 5638 - Pages: 23

  • Parle Ka Popat

    Musst bites   Krack Jack Parle Actifit Digestive Marie Product Mix of Parle Agro Water: Bailey Confectionery:  Softease Mithai Butter Cup Softease Mintrox Butter cup Frewt Eclairs Beverages:    Grappo Fizz Appy Fizz LMN Frooti    Snacks: Hippo First TV commercial of Parle in 1989 -Dadaji add Human Resources and Power Relationships: Parle employes around 1000 employees and to manage them is really a tedious job. But Parle has managed the human resources

    Words: 1015 - Pages: 5

  • Market & Consumer Analysis - Frooti

    MARKET AND CONSUMER ANALYSIS FROOTI PREPARED BY: ANJUM ARA (1311284) ANKUR BHARTIYA (1311287) ANUJ SARAIWALA (1311288) DIPAYAN SINHA (1311293) SAMIR JAIN (1311325) SHASHI PRAKASH (1311331) 1 Table of Contents CONTEXT ......................................................................................................................................3 NON CARBONATED MANGO DRINKS MARKET IN INDIA ................................................................. 3 PORTER’S 5 FORCES

    Words: 4332 - Pages: 18

  • Paper Ppt

    Actual | | Material purchased | 10000 kgs | Material Price | Rs.1.5 per kg | Material used | 5,400 kgs | Direct labour hours | 8000 | Labour rate | Rs.3.15 per hour | Overheads | Rs.8800/- per hour | Units produced | 5000 | | | Problem 8 Frooti flavours sells ice creams of three different flavours- vanilla, Strawberry and Apple. The demand forecast for each of the flavor is as follows: Particulars | Demand(In kgs) | SP(per kg) | Variable Cost(per kg) | Vanilla | 100 | 4000/- | 2500/-

    Words: 2209 - Pages: 9

  • Pepsi vs. Cola

    wasn’t comparative advertising which was at work here. In fact, if Britannia wants to make headway in the Glucose biscuit category, it should follow a similar strategy against Parle-G. Are you listening, Godrej Foods? Go launch an attack against the Frooti chaps with Jumpin. All effort for high awareness through media should be backed by high visibility at outlets. For, the more visible brand at the outlet will benefit. Coke understands this well, which is why it has bought out every shop frontage

    Words: 1130 - Pages: 5

  • Case Study Coca Cola and Pepsico

    carbonated soft drinks is another beverage segment composed of noncarbonated fruit drinks. These are a growth industry because Indian consumers perceive fruit drinks to be natural, healthy, and tasty. The leading brand has traditionally been Parle’s Frooti, a mango-flavored drink, which was also exported to franchisees in the United States, Britain, Portugal, Spain, and Mauritius. OPENING INDIAN MARKET In 1991, India experienced an economic crisis of exceptional severity, triggered by the rise in

    Words: 5638 - Pages: 23

  • Isbm Solutions of Mba Emba Bms Gdm

    2. What do you understand by customer satisfaction? How did ICICI gain it? 3. How the ICICI did changed the Indian Banking approaches? 4. What you understand by Post Decision Process? Q 4.) Why Grow Up" Frooti (20 MARKS) “Why Grow Up” was a campaign started by Parle Agro to give Frooti new look and new positioning. The campaign was started in 2009 and now when we look back, it seems that creative agency has done a wonderful job in creating this campaign. Page 1 Out of 1 Advocacy is the

    Words: 41241 - Pages: 165

  • Mangoes in the Philippines

    Cave 34 of the Ellora Caves The mango is the national fruit of India[48] and the Philippines. It is also the national tree of Bangladesh.[49] In India, harvest and sale of mangoes is during March–May and this is annually covered by news agencies. "Frooti" is an Indian mango drink and the Coca-Cola company started their own drink, called "Maaza", in order to compete with it.[50] The Mughal emperor Akbar (1556-1605 AD) is said to have planted a mango orchard having 100,000 trees in Darbhanga, eastern

    Words: 9205 - Pages: 37

  • Gati Data

    Asia-Pacific led the global market, followed by Europe and North America in terms of revenue in 2012. PARLAR REENTERS FIZZY DRINKS: Two decades after selling its carbonated beverages business to Coca-Cola Co., Parle Agro Pvt. Ltd, which sells Frooti and Appy soft drinks, is re-entering the market with a coffee flavoured aerated beverage, Café Cuba. In 1993, Parle sold its soft-drink brands, including its iconic home-grown soda Thums Up, to Coca-Cola and had signed a non-competition agreement

    Words: 2298 - Pages: 10

  • 2 States

    stood there, wearing the blue and white salwar kameez that she wore the first time I saw her. When you are in campus, you can figure out a pattern in people’s clothes. Her blue salwar kameez repeated itself every three weeks. She had brought two Frootis with her. ‘Can I come in? Can I distract the scholar for ten minutes from his studies?’ Unlike her room, there was no aesthetic appeal to mine. I had left the red bricks bare, and they looked like prison walls. My originally white bed-sheet had turned

    Words: 84989 - Pages: 340

  • Customer Satisfaction as a Tool for Improving Tqm

    is more likely to get the sales. The same logic holds for organizations as well. You can always reap the benefits of first mover advantage. Let us take example of Frooti. Probably Frooti is the first brand to identify the Indian taste and to make an effort to cater to that taste. No matter how many drinks with mango flavour has come Frooti remains the numero uno in its segment. Determine Opportunities for Improvement: Customer feedback also helps an organization in determining about opportunities

    Words: 4099 - Pages: 17

  • Field Study for Channel Management

    any one of the following companies. 1. HUL Foods division 2. HUL personal care division 3. HUL beverages division 4. P&G 5. GlaxoSmithkline 6. Dabur 7. Cavin Care 8. Anchor 9. Britannia 10. Parle Soft drinks (Frooti,Appy Bisleri) 11. Reckitt Benkiser 12. Pepsi brands 13. United Breweries 14. Movies 15. Bennet & Coleman Group of Publication 16. Bajaj Home Appliances 17. Kenstar Home Appliances 18. LG (CTVs,WM,Refrigeratores,Microwaves)

    Words: 704 - Pages: 3

  • Report on Dabur

    products in Tetrapak are taken to be fruit juices and considered premium and thicker or having more pulp content. The products in PET bottles are considered cheaper fruit drinks, with less fruit content and thinner consistency. However, that is not true. Frooti is available in a Tetrapak and comes under the fruit drink category. Most Indians look forward to seeing the neighborhood "juice Walla," a vendor perched on the road with his cart or selling his wares in a tiny shop, who blends a combination of fruits—watermelon

    Words: 12428 - Pages: 50

  • Case

    carbonated soft drinks is another beverage segment composed of noncarbonated fruit drinks. These are a growth industry because Indian consumers perceive fruit drinks to be natural, healthy, and tasty. The leading brand has traditionally been Parle’s Frooti, a mango-flavored drink, which was also exported to franchisees in the United States, Britain, Portugal, Spain, and Mauritius. OPENING INDIAN MARKET In 1991, India experienced an economic crisis of exceptional severity, triggered by the rise in

    Words: 5638 - Pages: 23

  • Words

    portfolio as well as its distribution reach. Sources say PepsiCo India has been investing in additional capacity at its plants in Bangalore and Chennai for the bulk water foray. BAILLEY The brand is a product of Parle Agro, the company that launched Frooti (mango drink in tetra packs). Bailley is credited with creating a new segment of 330ml SKU (the right quantity to quench the thirst of an adult!) in the market. 25 NESTLE Multinational Nestle has already started making forays into the bottled

    Words: 8071 - Pages: 33

  • Marketing Research for Carbonated Industry

    access to better infrastructure and market reach • Coca Cola India’s biggest competition is from Pepsico India which hold about 48% of Industry market share. • In the fruit-based drinks category, Coca-Cola’s Maaza is the leader, followed by Parle’s Frooti and PepsiCo’s Slice. • Around thirty thousand individuals are directly employed by Coca Cola India and another two Lac individuals get indirect employment assistance. Campaigns of Coca-cola • The earliest of the ad campaigns shows the brand positioning

    Words: 6997 - Pages: 28

  • Relauch of Frooti

    Relaunch of Frooti-The 'Digen Verma' Campaign “Our aim was to create hype around the product, so we introduced a mysterious character called ‘Digen Verma.’ As our target audience is the youth segment, we wanted to showcase their rebellious spirit through Digen Verma.” -Ram Sehgal, MD, Everest Integrated Communications. ''Frooti has always been positioned as a drink for kids. Now, we want to position it as a drink for the youth, especially, the college-going teenagers. We therefore went in for

    Words: 1662 - Pages: 7

  • Social Media Boom and Marketing Heights

    Social media becomes a powerful backbone of marketing. Whether it is a rise of a brand or a fall, social media plays a vital role. Marketing gimmicks have become an attraction on Infobahn, like Garnier products giving a dreadful skin disease or a Frooti employee mixing drops of HIV infected blood; all hampers your brand image. Also dumping a simple ice bucket on your heads can increase your brand equity. Is ALS Ice Bucket Challenge, silly social media fad, a waste of water or just another example

    Words: 920 - Pages: 4

  • Marketing

    not revealed immediately. For eg; “The Digen Verma campaign” of “Frooti”. Right after a teaser, the reveal film was released but it was a huge failure. The backfiring of Digen Verma was because the teaser was stretched due to its success resulting in spending a lot of money just on the teaser. The reveal film could not unleash the ad properly. The viewers could not connect to the ad as they felt “ so what if Digen Verma drinks Frooti ?!” . Moreover such negativity did not attract the youth. Another

    Words: 1474 - Pages: 6

  • Sbm Case Study Answer Sheets Mba Isbm Case Study Solutions Emba Isbm Case Study Answer Sheets

    banks? 2. What do you understand by customer satisfaction? How did ICICI gain it? 3. How the ICICI did changed the Indian Banking approaches? 4. What you understand by Post Decision Process? Q 4.) Why Grow Up" Frooti (20 MARKS) ―Why Grow Up‖ was a campaign started by Parle Agro to give Frooti new look and new positioning. The campaign was started in 2009 and now when we look back, it seems that creative agency has done a wonderful job in creating this campaign. Page 1 Out of 1 Advocacy is the most

    Words: 40845 - Pages: 164

  • Marketing

    carbonated soft drinks is another beverage segment composed of noncarbonated fruit drinks. These are a growth industry because Indian consumers perceive fruit drinks to be natural, healthy, and tasty. The leading brand has traditionally been Parle’s Frooti, a mango-flavored drink, which was also exported to franchisees in the United States, Britain, Portugal, Spain, and Mauritius. OPENING INDIAN MARKET In 1991, India experienced an economic crisis of exceptional severity, triggered by the rise in imported

    Words: 5638 - Pages: 23

  • Indian School of Business Management and Administration. Case Study Answer Sheets. Bms.Mba.Emba.Dms. Aravind 9901366442.Doc

    understand by Post Decision Process? 1. What is main objective of the “why grow up “campaign? 2. According to you what impact did the “why grow up campaign on consumer’s mind? 3. What role do the packaging plays create an image of brand like frooti? 4. How successful the “why grow up” campaign? MARKETING MANAGEMENT A) Discuss Various Marketing Research Instruments .Give suitable examples (one example /instrument)? (10 Marks) B) Describe following in context of new product development

    Words: 25472 - Pages: 102

  • Isbm Case Study Answer Sheets. Bms.Mba.Emba.Dms. Aravind 9901366442.Doc

    understand by Post Decision Process? 1. What is main objective of the “why grow up “campaign? 2. According to you what impact did the “why grow up campaign on consumer’s mind? 3. What role do the packaging plays create an image of brand like frooti? 4. How successful the “why grow up” campaign? MARKETING MANAGEMENT A) Discuss Various Marketing Research Instruments .Give suitable examples (one example /instrument)? (10 Marks) B) Describe following in context of new product development

    Words: 25472 - Pages: 102

  • Indian School of Business Management and Administration. Case Study Answer Sheets. Bms.Mba.Emba.Dms. Aravind 9901366442.Pdf

    What you understand by Post Decision Process? 1. What is main objective of the ―why grow up ―campaign? 2. According to you what impact did the ―why grow up campaign on consumer‘s mind? 3. What role do the packaging plays create an image of brand like frooti? 4. How successful the ―why grow up‖ campaign? MARKETING MANAGEMENT A) Discuss Various Marketing Research Instruments .Give suitable examples (one example /instrument)? (10 Marks) B) Describe following in context of new product development (NPD)?

    Words: 25518 - Pages: 103

  • Isbm Case Study Answer Sheets. Bms.Mba.Emba.Dms. Aravind 9901366442.Pdf

    What you understand by Post Decision Process? 1. What is main objective of the ―why grow up ―campaign? 2. According to you what impact did the ―why grow up campaign on consumer‘s mind? 3. What role do the packaging plays create an image of brand like frooti? 4. How successful the ―why grow up‖ campaign? MARKETING MANAGEMENT A) Discuss Various Marketing Research Instruments .Give suitable examples (one example /instrument)? (10 Marks) B) Describe following in context of new product development (NPD)?

    Words: 25518 - Pages: 103

  • Pankaj

    Pepsi Atom. Similarly, Dabur signed up Bollywood actress Bipasha Basu to endorse Dabur Réal Activ juices. Additionally, Parle Agro signed an agreement with Bollywood star Shah Rukh Khan to become the brand ambassador for its popular mango drink brand, Frooti. Companies increasingly started to feature celebrities in all communication and promotional campaigns of the brand. In addition to television advertisements, manufacturers also focused on using celebrity endorsements for instore promotions across

    Words: 13673 - Pages: 55

  • Mavi `S Marketing Program

    carbonated soft drinks is another beverage segment composed of noncarbonated fruit drinks. These are a growth industry because Indian consumers perceive fruit drinks to be natural, healthy, and tasty. The leading brand has traditionally been Parle’s Frooti, a mango-flavored drink, which was also exported to franchisees in the United States, Britain, Portugal, Spain, and Mauritius. OPENING INDIAN MARKET In 1991, India experienced an economic crisis of exceptional severity, triggered by the rise in

    Words: 15483 - Pages: 62

  • Bisleri

    of giving away free water bottles with there cola cartons and not letting retailers kep any other product inside there complimentary refrigerators. 1.6.1.3 BAILLEY Bailley, brand is owned by Parle Agro Pvt. Ltd. Parle Agro’s other products are Frooti, Appy, LMN, candies like mintrox etc. It is the first water brand to be issued an ISI certification. The first to launch special four-sided 200ml bottles catering to premium airlines like Jet Airways and British Airways. Bailley is available in 200ml

    Words: 11180 - Pages: 45

  • Manager

    March 28, 2002. Shastri Padmaja, Small Is Beautiful: Rasna To Launch Sachet Packets, Financial Express, March 2002. Kurian Vinson, Rasna Promo Turns Over a New Leaf, www.blonnet.com, April 11, 2002. Shatrujeet N & Chakraborty Aloknath, Rasna and Frooti: Caught in an Advertising Bind, April 15, 2002. Srinivasan Lalitha, Mixing a Brand New Mocktail, Financial Express, May 4, 2002. 10. Rasna Booster Formula, www.business-standard.com, August 6, 2002. 11. www.rasnainternational.com 12. www.expresshotelierandcaterer

    Words: 239776 - Pages: 960

  • International

    the 1,2bn Indians, particularly in urban regions, are increasingly looking for fresh fruit juices and are open the global brands (Khanna et al., 2005; Ministry of Food Processing Industries, n.d.). The leading fruit juice brands are Real, Onjus, Frooti, Jumpin and Pepsi’s Tropicana. The momentarily low consumption level of 20ml per capita per year is growing at an estimated rate of 8% in the next years (table 2) (Ministry of Food Processing Industries, n.d.). Table 2: Demand and Market Growth

    Words: 4867 - Pages: 20

  • Food Processing Industry in India

    Indian markets in line with the rapid expansion of its products. 3.6 Parle Agro Private Ltd Parle Agro Private Ltd is leading player in the fruit based beverages segment and the bottled water segment. Its flagship product is the fruit based drink Frooti Mango, which has 75 per cent market share. It is also present in the mineral water segment. 3.7 Mill Food It is a subsidiary of LP Investments Ltd. which is a wholly owned subsidiary of Jagatjit Industries Ltd. They cater mainly to the dairy products

    Words: 8652 - Pages: 35

  • Consumer Perception on Carbonated Fruit Juice

    distribution network. Global Beverage Co. Ltd (GBCL) is going to manufacture and distribute products of Indian company Parle Agro products in Bangladesh. Parle Agro, an Indian beverage and confectionary giant, has a wide range of products including Frooti mango juice, Appy Fizz, Grappo, Fizz LMN Aqua, Saint Juice, Hippo snacks, Buttercup and Softease. 3._________________________________ORIGIN OF THE REPORT This Research has been prepared for Global Beverage Co. Limited. The report titled “Appy

    Words: 12690 - Pages: 51

  • Ageless Brands

    was a threat to coca cola and hence, coca cola chose to buy Thums up with a sole purpose of killing it. However, Coca-Cola didn’t kill the brand after knowing the great relationship Thums up enjoys with the masses across India. The mango delight “Frooti” has a similar story. Another reason for some brands to enjoy great market shares continually is the trust, a factor which a product builds over the years. There is a growing perception among people that the older products used to be of better quality

    Words: 653 - Pages: 3

  • Coca Cola

    2. Hershey India Pvt. Ltd. 3. Godrej Industries Ltd. 4. Tai Industries Ltd. * Major Players Players | Parle Agro | Dabur | Rasna | Godrej | PriyaGold | Delmonte | Their Products | Frooti, Cafe Cuba, Appy Fizz, Frio, Appy, Dhishoom | Real, Activ, Burst, Lemoneez | Rasna Fruit Plus, Rasna Fruit Fun, Rasna Squash | | FreshGold,Treat | 100% juices | * Main Newcomers (Regional Players) * New Era  Food and Beverages- Coke Star

    Words: 2400 - Pages: 10

  • Coke and Pepsi Learn to Compete in India

    carbonated soft drinks is another beverage segment composed of noncarbonated fruit drinks. These are a growth industry because Indian consumers perceive fruit drinks to be natural, healthy, and tasty. The leading brand has traditionally been Parle’s Frooti, a mango-flavored drink, which was also exported to franchisees in the United States, Britain, Portugal, Spain, and Mauritius. OPENING INDIAN MARKET In 1991, India experienced an economic crisis of exceptional severity, triggered by the rise in imported

    Words: 5691 - Pages: 23

  • Health Care System

    1 to Insurance company and Rs. 1 to HealthVine • • • Case Analysis: Pharmacists • Scenario 2: Tie-up with OTCs including toothpastes (Tooti Frooti) and free dental check up coupon to be offered. This dental report can be subscribed via HealthVine at Rs.2 per SMS • Revenue Sharing Model with the toothpaste company: • Rs. 1 to Tooti Frooti and Rs. 1 to HealthVine Disruption Breaking conventions: Corporate convention Marketing convention Consumer convention Communication convention

    Words: 869 - Pages: 4

  • Pran

    | 100 | 210 | 150 | | | | | | | | | 5. White Vinegar | 65 | 100 | 105 | 162 | | | | | | | | | 6. Chanachur | 50 | 100 | 85 | 170 | | | | | | | | | 7. Spicy Powder | 90 | 100 | 145 | 162 | | | | | | | | | 8. Frooti Mango Juice | 70 | 100 | 115 | 164 | | | | | | | | | 9. Pran-Up | 10 | 100 | 16 | 160 | | | | | | | | | 10. Pran fit Cracker | 15 | 100 | 30 | 200 | | | | | | | | | 11. Mineral Water | 15 | 100 | 25 | 167 | | | |

    Words: 669 - Pages: 3

  • Rean Juice

    The others are synthetic products containing fruit flavours.  Among the fruit juice beverages are fruit juices (Pepsi's Tropicana), nectars (Dabur's Real) and fruit drinks (Frooti and Slice).  All these are real, reconstituted from fruit pulps or concentrates. The leading fruit juice brands include Real, Onjus, Tropicana, Frooti, Jumpin.  The   fruit drinks are mainly based on oranges, mangoes, pineapples, grapes, apples, guava and tomato. They only differ in pulp content:  the juices have over 85%

    Words: 1441 - Pages: 6

  • Strategic Info Coca Cola

    Industries had a formidable array of brands which became very powerful in the Indian market: Thums Up (cola drink), Gold Spot (orange), Limca (clouded lemon), Citra (clear lemon),  Maaza  (mango  flavoured,  non-carbonated  soft  drink or NCSD) and Frooti (mango flavoured NCSD in  tetrapacks). Besides Parle, there was Pure Drinks Ltd., owned by Charanjit Singh, which was the main bottler for Coca-Cola before its withdrawal. It launched its own brand, Campa Cola, in cola flavor and some other brands 

    Words: 4564 - Pages: 19

  • Consumer Behavior

    ‘De Beers’ diamond after listening to a frantic rock show. Novelty: It is observed that anything which is different from what is normally expected tends to attract attention like an unusual bottle shape or different packaging material. For e.g. ‘Frooti’ was the first to introduce the soft drink in tetra pack or when Pepsi and Coke were launched in small cans. Repetition: Advertisements are repeated often to enable consumers to brand recall as well as stimulate them and create a strong desire

    Words: 11201 - Pages: 45

  • Market Survey on Red of Coca Cola

    colony or a locality. It was found that 51% of respondent found the Coke brands of cold drink highly available while 47% of respondent said that they found Pepsi brand as highly available and only 02% of respondent said that they found other brand like Frooti or others brands highly available. This difference in the response is because of the consumption of different brands in different segments. 2% Coke 47% Graph VIII Pepsi Availability in College Canteen/Locality/Colony Others 51% 93

    Words: 15642 - Pages: 63

  • Mktg

    juice. 18 Pepsi entered into market with ‗Nimbooz‘ which was success, and hence Coke is planning to launch ‗Minute Maid Nimbu Fresh‘ this year. But in Mango drinks they both have strong market presence, ‗Mazaa‘ and ‗Slice‘ compete with Parle‘s ‗Frooti‘ in this segment. Coke is also launched its energy drink ‗Burn‘ last year to enter into the Rs 250 crore energy drinks market. This whole thing proves that Coke is finally getting its act right to become the number 1 Beverage player in India. Indira

    Words: 11391 - Pages: 46

  • Rasna Strategic Memo

    coming into ready to drink market has competition with fruit juices like Real and Tropicana and Mango Drinks like Maaza, Slice and Frooti. Although Carbonated drink market is not a real competitor but the pricing is a major concern for a customer to decide which drink he should go for. The related pricing is mentioned as follows: VQP | Tropicana | Real | Maaza | Frooti | Slice | Coke | Pepsico | Variant 1 | Tetra Pack | Tetra Pack | Tetra Pack | Tetra Pack | Tetra Pack | Refilled Bottle | Refilled

    Words: 5921 - Pages: 24