Marketing Chapter 7 Notes
Product, Services, and Brands: Building Customer Value
I. What is a product?
* Product: anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
* can include events, persons, places, organizations, ideas.
* Services: An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything.
* Examples: banking, hotel,
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