Gatorade

  • Company Case Bitvic: Creating New Flavor

    launched and The Really Wild Drinks Company is established - 2007 Robinsons Smooth and Fruit Shoot 100% launched - 2008 PepsiCo awards Britvic a 15 year bottling agreement for V Water - 2008 PepsiCo awards Britvic a 7 year bottling agreement for Gatorade - 2009 PepsiCo awards Britvic a 4 year bottling agreement for Lipton Ice Tea Part II: Marketing Mix Strategies a. Market Britvic’s soft drinks become most popular drink in summer among adults and children. Major supermarkets, local shops

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  • Pepsico

    ...................10 * Choose a targeting strategy for a selected product for Gatorade in Vietnam..................11 * Demonstrate how buyer behaviour affects marketing activities in different buying situations...........................................................................................................................11 * * Propose new positioning for a selected Gatorade in Vietnam product...................12,13,14 * * Conclusion………………………………………………………………………………14

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  • Case Study – the Thirst Quencher

    Case Study – THE THIRST QUENCHER Gatorade is a dominant product in the sports drink market, however Gatorade is only one brand in the stables of the PepsiCo Company. Therefore, before talking about Gatorade it is appropriate to talk about the company that owns the brand. This Company is currently PepsiCo, whom bought out Quaker Oats in late 2000 and in the process acquired the Gatorade brand. Corporate Context PepsiCo’s mission: “To be the world’s premier consumer products’ company focused

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  • Business

    Team Gatorade!!! (Team 9) Sandhya Velagapudi, Briana Milligan, Sujinda Dangvan, Van Huynh, Navjot Brar MARKET RESEARCH PROJECT ® Team Gatorade hypothesized that Gatorade® was designed for athletes and people who work out regularly. They created their hypothesis based on the electrolytes in Gatorade that replenish ones nutrients after a workout. Based on the results of the 100 respondents, team Gatorade disproved their theory, because most of the responses show that the vast majority does not

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  • Snapple Case

    thought they had the resources to make Snapple expand internationally. Gatorade Acquisition - A Huge Success Purchase of Gatorade in 1983 (as part of the Stokely-Van Camp purchase) catapulted Quaker to the top of an untapped beverage segment that, to this day, dominates 80% of the market. This deal was vital to Quaker’s long-term success. The company attributed success to its global sales and marketing team. Quaker acquired Gatorade in 1983 for $238M. Since it experienced a 22% compound growth rate

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  • Gatorade

    offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth

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  • Pepsico

    problems occurs 1990s Bottled water business starts. 1997 Due to several strategic fit problems, restaurant businesses have been spun off to form Tricon, later Yum! Brands. FTC’s bans to jointly distribute Gatorade with Pepsi for ten years. 2001 Acquisition of Quaker Oat Company, Adding Gatorade to arsenal Re-Organization of Structure Steven Reinemund (CEO 2001-2006) 2008 Indra Krishnamurthy Nooyi, Chairman of the Board and CEO (2006-). Three division model. Strategic realignment. Page 2 2

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  • Statistics

    Carter Statistics Research Project For my course project I will do an observational taste study of Gatorade vs. Vitamin water. In this study orchestrated a blind taste test to see how many people prefer Gatorade over Vitamin Water. I set up a table with a pitcher of orange vitamin water and orange Gatorade. The pitchers were labeled 1 and 2. 1 was the vitamin water and 2 was the Gatorade. The test was done at a community football game. During timeouts and halftime, players were given the option

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  • Homework

    benefited from successful advertising campaigns and expanded rapidly throughout the early 90s. Gatorade was successful due to its innovation in the sports drink market; nothing like it had existed on a national scale beforehand. Backed by nearly all major national sports leagues and even Michael Jordan, Gatorade became a necessity for athletes and sports-enthusiasts everywhere. Both Snapple and Gatorade were acquired by Quaker Oats, but with different results. Quaker overestimated Snapple’s value

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  • Life

    products with great commercials, and or advertisements, but the one that really caught mine and the rest of the worlds attention was Gatorade. I believe Gatorade has the best advertisements. They have amazing athletes who promote and who show that Gatorade improves your skills and endurance. Gatorade makes you believe that the drink will push you to your limits. Gatorade has three different series of drinks, and a surplus of flavors. The first series is all about you reaching your prime or your best

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  • Paper

    the answer for my assignment that I honestly didn’t have time to do and it was really annoying considering the teacher didn’t cover any of this in the readings that she gave us. So now I’m literally typing anything that comes to mind, cats, wallet, Gatorade, chair, lamps, toilet, paper, desk, pen, pencil, computer, dog, speaker, keyboard, jumping jacks, hippos, shoes, and soap. I’m going to copy and paste this a few more times so I can hit the word count. This website may be free but to make an account

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  • Case

    case, “Product innovation had been among the most important competitive features of the alternative beverage industry since the introduction of Gatorade in 1967.” (Gamble, 2011, p. 269) This is certainly still the case, as companies who come up with new, innovative ideas are usually rewarded with large market share as seen with products like Red Bull, Gatorade and Five Hour Energy shots. Each of these products holds a commanding market share as copycat products fight for the scraps. In 2009 Red Bull

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  • Theforum

    from Alcatek Corporation and i will present to you my product presentation. HeWaDe or also know as (...) HeWaDe unlike other water dispenser’s that produce cold and hot water HeWaDe produces the healthy water (Gwater) that is made up of water and Gatorade vitamin energy drink. This is the inside part of HeWaDe Vitamin C - May help prevent cell damage and reduce risk for certain cancers,heart disease and other diseases. Helps heal cuts and wounds and keeps gums healthy. Protects you from infections

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  • Overlooked Essential Nutrients

    80% water. Loss of water will affect concentration and memory. Dehydration can cause headaches, tiredness and loss of concentration, affecting alertness. (European Hydration Institute)No other drink is as affective in hydrating the body like water. Gatorade and Powerade both have high levels of added sugar and salt. These should only be added to water for athletes, extreme heat situations or a sick person. | Daily Recommendations Experts vary on just how much water is required for daily hydration

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  • Competition in Energy Drinks, Sports Drinks and Vitamin-Enhnaced Beverages

    case, “Product innovation had been among the most important competitive features of the alternative beverage industry since the introduction of Gatorade in 1967.” (Gamble, 2011, p. 269) This is certainly still the case, as companies who come up with new, innovative ideas are usually rewarded with large market share as seen with products like Red Bull, Gatorade and Five Hour Energy shots. Each of these products holds a commanding market share as copycat products fight for the scraps. In 2009 Red Bull

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  • Jugiu

    key finding addresses what factors are important when choosing between sports drinks. Due to its focus on serious athletes, POWERade advertising has focused on the ingredients and benefits of its sports drink, touting itself as superior to rival Gatorade. This is ineffective for mainstream consumers – the most important factor in the buying decision is taste. This will come into play with promotions for POWERade. The second key finding involves the bottled water market. Bottled water is a $9 billion

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  • Group 4

    bottled water, the heart rate will indicate that there is an increase in cardio vascular performance as water helps transport oxygen in the blood where it is needed by the cells. Original Gatorade After the consumption of Gatorade, the heart rate will indicate an enhancement of physical activity as Gatorade provides electrolytes that help hydrate the body. Original Coke Original Red Bull After the consumption of Red Bull, the heart rate will not indicate any significant difference as the ingredients

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  • Gatorade Strategy

    Abstract Gatorade is an international sports energy drink brand owned by PepsiCo that was founded in Florida. The company has researched new innovative ways to promote hydration and nutrition among athletes across the globe. Gatorade was founded by Dr. Robert Cade and Dr. Dana Shires in 1965 and has been a leader in the sports energy drink industry with a significant amount of market share. Currently, Gatorade is the official sports drink of the NFL, NBA, PGA, and many other athletic organizations

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  • Snaple

    había dado a “Snapple” el éxito. Se definieron otras estrategias que eran más para una bebida como “Gatorade” que para una bebida como “Snapple”. Entre ellas encontramos: 1. El negocio de las bebidas no era el fuerte de “Quaker” en el año 1994 (solo tenían “Gatorade” y aunque era un negocio creciente solo participaba con un 18% de las ventas anuales. 2. El consumidor objetivo de “Gatorade”, el posicionamiento, las estrategias de comunicación y el direccionamiento de la comercialización era

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  • Gatorade

    Gatorade Gatorade thirst quencher was founded in 1965 by three medical researchers, Robert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada, at the University of Florida. The Gators football coach, Ray Graves, was concern about why his player performance in the summer practices was not so good, so he ask the team doctor to look into the matter. This is when he in return referred the matter to Cade and his researchers team. This is when they came up with the ingredient for

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  • Supply Chain

    Touch Point Brief: GATORADE Client: _________________ Product/ Service: ____________ Agency Group: __________ Date: _____________ 1. Brief Background that leads to the key issue (market size, market growth, share position, share movement, brand health) Gatorade is an energy drink that was developed in 1965 at university of Florida for students- athletics. It was manufactured by Pepsi co and was especially known for the line of sport drinks and hydrated. Gatorade is distributed

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  • Water: an Overlooked Essential Nutrient

    February 2014 Water: An Overlooked Essential Nutrient Welcome, my name is Karina Padilla I am a registered dietician. I have invited you to lunch and learn about, what you will select for a yearlong beverage contract from these three choices water, Gatorade, and Powerade. The role of water in our body are giving cell life, where water is a carrier, distributing essential nutrients to cells as minerals, vitamins, and glucose. It also has chemical and metabolic reactions as it removes waste products

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  • Competition in Energy Drinks, Sports Drinks and Vitamin Enhanced Beverages

    case, “Product innovation had been among the most important competitive features of the alternative beverage industry since the introduction of Gatorade in 1967.” (Gamble, 2011, p. 269) This is certainly still the case, as companies who come up with new, innovative ideas are usually rewarded with large market share as seen with products like Red Bull, Gatorade and Five Hour Energy shots. Each of these products holds a commanding market share as copycat products fight for the scraps. In 2009 Red Bull

    Words: 2638 - Pages: 11

  • Renal Paper

    random and placed into four different categories: Nondrinking, Water, Coke, and Gatorade. Within the four different groups listed, the Coke group should have a higher average urine flow rate compared to Gatorade, compared to Water group and the Non-drinking group will have a low urine flow rate. The Nondrinking group will exhibit the highest average corrected urine specific gravity, followed by the Coke, Gatorade, and Water groups. Methods Before the experiment was conducted, the subject(s)

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  • Pepsico

    which all weakened the company's greatness and left little worse off. The primary reason was that Quaker could not handle the scale of big corporation. The biggest strategic decision that followed by a huge success was acquiring the rights to sell Gatorade, as it captured 84% of the sport drink market. In 1994, Quaker bought rights to sell Snapple, but the result was much worse than expected. Quaker bought Snapple for $1.7 billion and sold it in 1997 for $300 million, making a net loss of $1.4 billion

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  • Gatorade Pops

    Strategy and Positioning Of Gatorade Pops MKT 421 October 20, 2014 Frederick Beiermeister Overview of the Organization The Gatorade Company, Inc. is a manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers at University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that

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  • Rehtorical Analysis

    sweat out during athletic competitions. The new drink was named Gatorade, giving reference to the schools’ mascot, the Florida Gators. The drink contained water, electrolytes and a carbohydrate that helps boost players bodily fluids back to normal. Gatorade is now the most popular sports drink on the market and can be found for sale at almost any convenience store. One way Gatorade became so popular is their advertisements. Gatorade works to persuade their customers in their ads by making the consumer

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  • Tactics

    TACTICS Every company like Gatorade have some strategies like product strategy, pricing strategy, marketing strategy, operational and financial strategy. When the strategy is fully formulated then the company or organization choose the tactics .tactics are actually help to achieve the company’s strategic goals. In the other words we can say that tactics are actions that are taken to support the business strategies. Most of the business consider the above mention strategies and tactics to achieve

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  • Markesting Help

    Phoenix BS/COM 100 6/21/2015 New Business Analysis Gatorade is named after the Gators of Florida in the 1960's when a team of researchers were looking for something to help the football team. The team was suffering on the field from playing in the extreme heat. The coaching staff went to their crack team of scientists to figure out what they could do to help keep their team fresh during the crucial 4th quarter. Their solution was Gatorade and the product is still the number one sports drink

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  • Acc401 Week 8 Assignment

    Medical studies linking soda consumption to childhood obesity will begin to eat away at PepsiCo’s profits. Acquiring Quaker Oats (the maker of Gatorade) will allow PepsiCo to expand further into the noncarbonated drink business. The $13.4 billion stock acquisition (Sorkin & Winter, 2000) of Quaker Oats will seem like a bargain once profits from Gatorade and the Quaker snacks start rolling in. PepsiCo has the means and capability to distribute beverages AND snacks, as Frito Lay is their largest

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  • Competitor Analysis of Gatorade

    Competitor Analysis When analyzing the competitors of Gatorade G2 series our goal is to assess the strengths and weaknesses of current and future companies. Although Gatorade is the largest company in the industry with a strong brand image, maintaining that against its competitors is vital to the company. Effective marketing is a critical aspect of Gatorade because this is where the majority of the profits generate from. The main competitors in the sports, energy, and health nutrition industry

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  • Miss

    Quaker Oats y Snapple "Contamos con un excelente equipo de ventas y marketing de aquí en Gatorade. Nosotros creemos que sabemos cómo construir marcas, sí sabemos cómo avanzar empresas. Y nuestra expectativa es que vamos a hacer lo mismo que tomamos Snapple, así como Gatorade al siguiente nivel. " -Don Uzi, Presidente de la Compañía de Bebidas Quaker Oats, Norte Latina.1

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  • Marketing

    Gatorade | Marketing and Channel Distribution: Dr. Sean D. JassoJorge Serafio 861080548 | TA Connie Kuo | Discussion 21June 11, 2013 | Abstract: Gatorade is the single most popular sports drink in the world. This paper will examine Gatorade’s current marketing strategy and discuss the channels of distribution exploring the company’s production, supply chain management, vendor purchasing and sales. It is my goal that after reading this paper you will have an in depth understanding of how the

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  • Bus 402 Week 4 Complete Work – a Graded

    Support your thoughts with research. Respond to at least two of your fellow students’ posts. Week 4 DQ2 Multi-business Corporations Consider how a large diversified organization sets strategy. PepsiCo, for example, has beverages (Pepsi, Mountain Dew, Gatorade, Tropicana, Aquafina, Dole, and tea and coffee through partnerships with Lipton and Starbucks) and food companies (Frito Lay, Quaker, Sabritas, Gamesa, and Latin Americas Foods). Do you think all the business units should have the same strategy

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  • Sci 228 Week 5 Ilab

    Nutrient.” A law firm has requested that you introduce yourself, explain why you are at the firm, and discuss the value of hydration. Once those elements have been addressed, the goal of this iLab is to create an essay or handout that compares water, Gatorade, and Powerade on the following categories. Daily recommendations Nutrient content Varieties/sources Cost Advantages of consumption (include research reviews) Safety levels Disadvantages of consumption (include research reviews) Conclusion

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  • Welter Weight of Plant Growing

    successfully. By measuring each plant after watering them with the six liquids, the liquid that allows the plants’ growth will result in an increase in length. Research Question What are the effects of skim milk, water, Vitamin Water (orange gatorade), coffee (Yuban), Minute Maid 100% Apple Juice on pea seeds? Research Predictions Coffee will do the best because of all the protein and nutrients in it. Hypothesis: If the same type of seeds are planted in a controlled setting and

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  • Pepsico

    CASE STUDY – THE THIRST QUENCHER Gatorade is a dominant product in the sports drink market, however Gatorade is only one brand in the stables of the PepsiCo Company. Therefore, before talking about Gatorade it is appropriate to talk about the company that owns the brand. This Company is currently PepsiCo, whom bought out Quaker Oats in late 2000 and in the process acquired the Gatorade brand. Corporate Context PepsiCo’s mission: “To be the world’s premier consumer products’ company focused

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  • Application - Limited Liability Partnership

    internal challenges or communication issues, the contract was breached as Kobe on behalf KDL also entered in an exclusive relationship with Gatorade which severed the exclusive arrangement established with Powerade. Given that Gatorade is a competitor, Powerade will be concerned that information regarding their operations could be paased on to Gatorade and may give Gatorade a competitive edge. As such, KDL has constituted a breach and would therefore be liable for breaking the exclusivity clause of Powerade’s

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  • Gatorade Commercial Paper

    Justin Blubaugh English 150 Mary Carroll-Hackett 9/29/2011 How Gatorade Tricks You When a Gatorade commercial comes on, the commercial is not only advertising Gatorade products, but it is also taking advantage of our other interests in a way to sell their product, Gatorade commercials, especially ones targeting young athletes, show the companies’ extraordinary success in marketing. The commercials are an excellent example of the company’s successful use of upbeat catchy music, professional

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  • Week 5 Ilab Sci 228

    glasses a day. Gatorade doesn't have an essential so there's no daily recommendation for an average person. Powerade is the same with Gatorade there is no daily recommendation intake when drinking these two beverage Water can be in almost every food they could possible be. Gatorade comes in different varieties of drinks which including of low sugar and high protein. But they come in different flavors cheery, lemon, grape, and many more. Powerade is also similar to Gatorade, they only have

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  • Gatorade Marketing

    to thank her for the constant guidance, feedback and mentoring throughout the course of this project. We thank her for her time in helping us achieve our objective of completing this project to the best of our abilities. EXECUTIVE SUMMARY Gatorade is a brand of sports food and beverage product built around the line of sports drinks. It is manufactured by Pepsico and is distributed in 80 countries worldwide. The beverage was first developed in 1965 by researchers at the University of Florida

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  • Justification Report

    surveyed on possible solutions as well. The results show possibly good reasonable solutions that will satisfy employees as well as management. In providing proper hydration, alternative B is the cheapest and reasonable solution. Sam’s Club provides Gatorade and water at a cheaper rate than Betty Mills saving BR money and down time. The company also has chilling rags that are sold in the warehouse. This item can be taken out as company use and be a tax write off for the company. This saves BR money

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  • Acctounting

    Gatorade had about 78.1% (based on sales) market share of sport drinks in the United States in the year of 2015. Consumers choose Gatorade over their biggest competitor-Powerade, since Gatorade better meets their consumers’ needs. Bryan found that there are some typical characteristics of Gatorade. It contains 160 milligrams of sodium and 45 milligrams of potassium per serving, while Powerade contains 150 milligrams and 35 milligrams. Gatorade contains table sugar and another simple sugar compound

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  • Sci 228 Week 5 Ilab

    Nutrient.” A law firm has requested that you introduce yourself, explain why you are at the firm, and discuss the value of hydration. Once those elements have been addressed, the goal of this iLab is to create an essay or handout that compares water, Gatorade, and Powerade on the following categories. Daily recommendations Nutrient content Varieties/sources Cost Advantages of consumption (include research reviews) Safety levels Disadvantages of consumption (include research reviews) Conclusion

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  • Brand Research - Gatorade

    The brand in today’s market Gatorade means one thing and one thing only in today's market. What Gatorade means in today's market is that Gatorade is the ultimate sports drink and the ultimate "Thirst Quencher." When someone goes out to play a sport they have to be sure that they have their Gatorade ready to drink in order to replenish the liquid that they have lost playing that sport. Gatorade is built around the line as being a sports drink. Gatorade is a brand that is admired by many people

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  • Pepsico Acquires Quaker Oats

    they were incorporated in 1919. PepsiCo sells, distributes and markets a large range of these products to more than two hundred territories and countries. They are the top seller of many famous brand names such as Doritos, Lay’s, Pepsi, as well as Gatorade which came about by an acquisition of Quaker Oats in 2011. While the acquisition of Quaker Oats was not only for their beverage products but their food as well, we will be focusing on the beverage industry. The Industry The beverage industry

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  • Finance Manager

    and Quaker Oats Company’s CEO, Robert Morrison, jointly announced on December 4, 2000, that PepsiCo would acquire Quaker Oats. The move would combine PepsiCo’s 13 brands (with retail sales of more than $1 billion each) with Quaker’s market-leading Gatorade sports drinks and Quaker granola bars and hot breakfast products. The merger was approved by the U.S. Federal Trade Commission in August 2001 and gave PepsiCo a platform to continue to lead the food and beverage industry not only in revenue growth

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  • Heyhooooooo

    Quaker and Snapple In 1994, grocery store legend Quaker Oats purchased the new kid on the block, Snapple, for $1.7 billion. Fresh from their success with Gatorade, Quaker Oats wanted to make Snapple drinks just as popular.  Despite criticisms from Wall Street that they paid $1 billion too much for the fruity drinks, Quaker Oats dove head-first into a new marketing campaign and set out to bring Snapple to every grocery store and chain restaurant they could.  However, their efforts failed miserably

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  • Marketing

    manufacturer to the warehouse and then distributed to retail stores. G-shot will be manufactured in the Gatorade facility since it is under the Gatorade brand. Gatorade distribution channel is thru PepsiCo. “Prior to January 1, 2011, Pepsi’s distribution channel was through warehouse-delivery-go-to-market system to now direct store delivery (DSD) through bottlers in the US and Canada” (Gatorade to be distributed, 2010). A benefit to transitioning to DSD is delivering the product to the customers in

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  • Acc280

    carbonated soft drinks, juices and juice drinks, ready-to-drink teas and coffee drinks, isotonic sports drinks, bottled water and enhanced waters. PepsiCo Americas Beverages (PAB) has well known brands such as Mountain Dew, Diet Pepsi, Gatorade, Tropicana Pure Premium, Aquafina water, Sierra Mist, Mug, Tropicana juice drinks, Propel, SoBe, Slice, Dole, Tropicana Twister and Tropicana Season's Best. In 1992 PAB formed a partnership with Thomas J. Lipton Co. to sell ready-to-drink

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