advantage, product differentiation.
Threat from Substitutes
Performance of the substitute, price comparison.
Intensity of Rivalry
Number of competitors, cost advantage, capacity of the competitors.
Source: Based on How Competitive Forces Shape Strategy, by Michael E. Porter, Harvard Business Review, March/April 1979.
In 1979, Michael Porter has developed the competitive forces model for the industry that consist of the different perspectives of the industry sectors i.e. customers, suppliers
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